Upgrade Your Banking Experience with Advanced Core Banking Applications
Ausgroom marketing presentations
1. 50
Agenda:
9:00 to 10:30 Email Marketing
11:00 to 12:30 Brand your business
1:30 to 3:30 Low cost Marketing tools
3:30 to 5:00 SEO - how to get found on the web
15. What's in it for you?
Tip: See something you want to
know more about? Jot it down on
the feedback form and we will
make sure we get back to you with
the good oil.
16. What's in it for you?
1.Right email platform to use
2. Sources for great content
3. How to measure
4. How to leverage social media
Tip: See something you want to
know more about? Jot it down on
the feedback form and we will
make sure we get back to you with
the good oil.
17. Do you have a email list?
House Lists tend to fall into 4 types:
1. Paper list (thankfully heading toward extinction)
2. Text "le
3. Excel spreadsheet
4. CRM solution
Remove dead or invalid contacts
Append information
Get more qualified leads
18. Uploading an email list
Normally as a csv file or xls file
Remove dead or invalid contacts
Append information
Get more qualified leads
19. How to create an email list
Offer on your business card
On your website
On your directory listings
BOOK NOW
Book a dog or cat clip and
receive your free conditioner
valued at $15
20. What system to use
Email System
Form
http://www.wufoo.com http://www.jotform.com
21. What system to use
Email System
MailChimp
http://www.aweber.com.au
22. Where to put your form?
Website home page
Directory Listings
Email footer
Flyers
23. Content Management System
Hint: Have you got a burning
marketing question to ask? Now is
your chance!
24. Website Content Management System
Wordpress Citymax
http://www.daniellemacinnis.com http://www.citymax.com
Weebly
30. 1. Permission is not optional
When you send unsolicited email, you hurt your brand, your campaign and your sender reputation. Don’t use
“stealth” methods to collect email addresses such as pre-checked boxes on site registration forms.
2. Manage your sender reputation
Don’t get on an ISP’s bad side by sending too many emails too often or by generating a high number of
spam complaints. ISPs will block your emails, shunt them to oblivion in the bulk folder and won’t bother to tell
you what you did wrong. Here are some valuable tips for managing your sender reputation:
• Honor unsubscribe requests within the ten-day window dictated by CAN-SPAM laws.
• Stay off blacklists by monitoring, resolving and learning from spam complaints. If you’re delivering
relevant content in formats that recipients want, you’ll minimize those complaints.
• Use a double opt-in process and unique IP address.
3. Clean and analyze mailing lists
A “dirty” list – one with too many unsolicited, incorrect, out-of-date or duplicated addresses – hurts your
campaign performance and your company’s delivery and sender reputation. “List hygiene” means cleaning
out bad addresses, which reduces undeliverable emails and helps you spot problems fast. Review your list to
see who hasn’t opened or clicked for the last six months. Provide them with a compelling offer to re-engage.
If that doesn’t work, try changing the frequency with which you contact them to test if that makes an impact in
how they engage with you.
4. Be prepared for churn
While good email marketing will keep your list engaged, the reality is that you need to continually use opt-in
strategies to keep it viable. Not only should you have subscriber retention programs in place, but you’ll also
need acquisition programs since as many as 30% of email addresses churn each year.
31. 5
5. Focus on list quality over list size Growing your mailing list is important, but don’t do it at
the expense of quality. You may not have a large number of names in your database, but
careful targeting will mean you have a list of high-value prospects and customers that result in
higher response rates and greater success.
6. With opt-ins, establish and build trust
An opt-in is a statement of faith from your subscriber. Respect that by asking only for the most
necessary information at registration.
7. Respect recipients’ privacy
Respecting the privacy of your email recipients and subscribers is a good business practice
and will also help you avoid legal and ethical problems. Include a short, simple email privacy
statement within your opt-in form and link it to the full policy statement on your Website.
8. Give recipients what they want and need
Your subscribers expect control. If you don’t give them what they want, they’ll go elsewhere.
Let them decide the email format (text or HTML), contact frequency and content preferences, if
they’d like to receive additional information beyond what they opted-in for.
9. Design for the Inbox
Poor design and improper formatting frustrate users.• Be sure to test sample messages to see
what performs.
• Put your company name in the “from” line for fast recognition.
• Add a “grabber” subject line – 50 characters or less.
• Use teaser text and HTML colors and layout rather than an image so readers can get an
immediate “preview” of your email even if images are disabled.
• Put the important content – the offer, call to action, newsletter contents etc. – at the top of
the email for immediate viewing. You only have seconds to make your case, so make the
most of them.
32. 5
Best Practices
Check your email mechanics
Don’t forget to check your email mechanics on a regular basis. Some of the best campaigns fail because simple items like
response links, the unsubscribe process, co-registration or images fail. It takes time, but each email execution is valuable.
Don’t frustrate your subscribers or waste your money by sending out an email that doesn’t have its most basic items working.
One of the best and simplest methods for making sure that the mechanics of each and every email campaign are optimized
is to create and consistently utilize an email development and deployment checklist.
Test for correct rendering of emails on all email clients
HTML emails – with pictures, colors and graphics – can look or function very differently when viewed in different email clients.
Segment your list for better results
Provide an admin function for each email so people can email someone directly
Personalise for greater relevance
Be prepared for mobile devices and social media
Integrate your email into your complete marketing mix
Deliver value consistently
41. My background
IT TRAINING & HR CONSTRUCTION SERVICES CONSUMER CERTIFICATION
42. Why are you here?
Hint: Have you got a burning
marketing question to ask? Now is
your chance!
43. Agenda:
Branding
Brand your business - A strong brand starts from the inside out. It
differentiates your business and attracts employees and customers. Learn
in this seminar:
• How a well-defined brand can help grow your business and what this means.
• How to craft a strong brand name, logo, and key messaging to support the
visual elements.
• How to develop a brand strategy that involves the "how you do what you do"
that shows your customers and employees you are valuable.
45. What's in it for you?
Tip: See something you want to
know more about? Jot it down on
the feedback form and we will
make sure we get back to you with
the good oil.
46. What's in it for you?
1. Templates to follow
2. Resources
3. Lots of examples
4. Short cuts
Tip: See something you want to
know more about? Jot it down on
the feedback form and we will
make sure we get back to you with
the good oil.
47. Why do you need a brand
Let’s dispel some myths....
• First; A brand is not a logo.
• Second; A brand is not an identity.
• Finally; A brand is not a product.
Tip: It is not what you say it is, it is what your
customer says it is.
48. Why do you need a brand?
People have too many choices
Most have similar features or qualities
We tend to buy on trust
Trust = Reliability, and Delight
• Price premium
• Customer preference
• Shorter sales cycles
• Customer referral
• Recruit the best team
49. What elements make up a brand?
• Brand Strategy - positioning, value to your target market
Building a strong identity - Differentiate
• Brand Culture - How you do what you do - customer experience your
values Building a strong culture - Collaborate
• Brand Implementation - your look and feel
Communicating the brand - Innovate
50. Who are you?
What do you do? Why does it matter?
Tip: set up google alert for your
company, name and competitors
name
51. About Us
I don’t know who you are
I don’t know your company
I don’t know your company’s product
I don’t know what your company stands for.
I don’t know your company’s customers
I don’t know your company’s record
I don’t know your company’s reputation
Now what was it you wanted to sell to me?
Tip: People want to know who
they are dealing with. Make it
easy for them to find out and
contact you.
54. Your business strategy?
TARGET MARKET YOUR SKILLS, EXPERIENCE &
THE PROBLEM YOU SOLVE
Tip: Are you just
grabbing any business
that walks in your door?
Or are you targeting the
market you want to
serve and that you are
designed to serve?
55. Your business strategy?
TARGET MARKET YOUR YOUR SKILLS, EXPERIENCE &
BUSINESS THE PROBLEM YOU SOLVE
VALUE
Tip: Are you just
grabbing any business
that walks in your door?
Or are you targeting the
market you want to
serve and that you are
designed to serve?
58. Target ideal customers, not everyone
You want your NEWSFLASH:
It is not
ideal customer
about YOU.
to say: It is about
“That’s for me” THEM.
Where do most of us have our focus most of the time?
Our problems, issues, challenges, predicaments, worries, and
pain are where we are focused.
60. Step into your customers’ shoes
What is their problem, issue or challenge? Set your mindset
to think "What is in if for me FM?
Tip: set up online survey, and ask
customers about your service,
how they found you etc
61. Step into your customers’ shoes
What is their problem, issue or challenge? Set your mindset
to think "What is in if for me FM?
Tip: set up online survey, and ask
customers about your service,
how they found you etc
63. What your prospect is thinking
Tip: Look at your web and ask
yourself how well do we answer
these questions for our
customers?
64. What your prospect is thinking
1. Do you work with people like me?
Tip: Look at your web and ask
yourself how well do we answer
these questions for our
customers?
65. What your prospect is thinking
1. Do you work with people like me?
2. Do you understand my problems, issues and challenges?
Tip: Look at your web and ask
yourself how well do we answer
these questions for our
customers?
66. What your prospect is thinking
1. Do you work with people like me?
2. Do you understand my problems, issues and challenges?
3. Do you have solutions and results that actually work for people like me?
Tip: Look at your web and ask
yourself how well do we answer
these questions for our
customers?
67. What your prospect is thinking
1. Do you work with people like me?
2. Do you understand my problems, issues and challenges?
3. Do you have solutions and results that actually work for people like me?
4. Do you have some free information that can help me immediately? I don’t
want to pay for anything yet!
Tip: Look at your web and ask
yourself how well do we answer
these questions for our
customers?
69. Worksheet 1
Summarising your core marketing message
Target market / ideal client (demographics + psychographics)
Problem/Issue/challenge
Where is the pain? Where does it hurt?
Solution/Outcome
Success story
71. Worksheet 2
Marketing Message
What do you say when someone asks you what you do?
The formula is:
What do you do?
We work with ________________(This Target Market)
Who ___________________(Have this Problem or Challenge)
How do you do that?
We help them get __________________(Ultimate Outcome)
Tell me more...
A good example is __________________(Success Story)
73. What is your elevator pitch?
Focus on the story
“ I’m a groomer that specialises in grooming small dogs
and come into my clients home so that the dog is more relaxed”
“We groom dogs and only use environmentally approved products.”
“We help pet owners who have let their pet hair get out of control
and now they dog or cat resists getting groomed.”
“ I take my time grooming elderly dogs and ensure that they
remain comfortable during the grooming process.”
75. Why should they care?
Expert Problem they solve
Grooming small dogs We specialise in small dog grooming needs with special equipment
Grooming - Environmental Provide an alternative to pets with allergies to some shampoos and
products
76. Why should they care?
Expert Problem they solve
Grooming small dogs We specialise in small dog grooming needs with special equipment
Grooming - Environmental Provide an alternative to pets with allergies to some shampoos and
products
" We work with these kind of people, with this kind of
problem, who want this kind of outcome or solution."
77. Who wants to share their elevator
pitch?
Tip: Remember there are prizes!
Those that share often get the
benefit the most ! Be brave.
78. Who wants to share their elevator
pitch?
" We work with these kind of people, with this kind of
problem, who want this kind of outcome or solution."
Tip: Remember there are prizes!
Those that share often get the
benefit the most ! Be brave.
79. Word of Mouth
Testimonials
Case Studies
Does this service really work?
Solution / Outcome - Trust
81. Branding - Consistency and Reliability
Logo There are three components to the logo:
Style Guide 1. Words – The words in your business name and the words in
Value proposition your tagline
Values 2. Icon – The picture part of your logo.
3. Colour – The primary and secondary colour you choose for your
logo.
Brand Personality
Gregarious - Fun-loving
- Empathetic - Gracious
- Generous - Easy-going
- Professional - Intense
- Eccentric - Bubbly
86. Branding - Experience
How do you create a valuable customer experience?
Your Promises describe the result of your unique customer experience.
Your Promise is what differentiates you from your competition.
Your Promise is the intersection where your vision, your marketing intelligence, and your Client Fulfillment
meet.
87. Branding - Experience
INFORMATION
UNAWARE AWARE ATTENTION EXPERIENCE SIGN UP/SALE REFERRAL
GATHERING
The customer is
happy to refer you
They want more They want more At this stage, they The lead becomes
Becomes familiar after experiencing
Don't know information and information and may be ready for a a customer when
with you. great service and
anything about you are ready to are ready to "taste" or an they sign the
Association wants to tell your
or your company explore working explore working "EXPERIENCE" agreement and
referral, meet you story and REFER
with you with you prior to purchase pay.
you to their
network
Ideal Target Build a Customer then
Prospect Lead Qualified Lead Advocate
Market Connection Client
Publish Lead capture - Targeted Invitation to find Give them a taste Sign an agreement Write up a
autoresponder information that out more or a bite size or quotation testimonial or
solves their sample for free, success story
problem download, survey
results, free call
Referral Conversation - Clarify their issues
collect details
Direct Mail, Call to action An offer that
postcard, mail appeals to them
Advertising Call to action A call to action that
gets thier attention
Media - PR Lead capture - Subject matter that
autoresponder is important to
them
Networking Conversation - Events they would
collect details attend
Speaking Call to action and Events they would
lead capture attend
Online SEO, Lead capture - Words they would
Google, viral, autoresponder use and online
video and social tools
media
Getting found in Call to action and Directories they
99. Agenda:
Low Cost Marketing Tools for your small business
What’s in it for you?
Tools to get your online
Survey and Forms
100. Agenda:
Low Cost Marketing Tools for your small business
What’s in it for you?
Tools to get your online
Survey and Forms
Email
101. Agenda:
Low Cost Marketing Tools for your small business
What’s in it for you?
Tools to get your online
Survey and Forms
Email
Web or Blog presence
102. Agenda:
Low Cost Marketing Tools for your small business
What’s in it for you?
Tools to get your online
Survey and Forms
Email
Web or Blog presence
SEO tools
103. Agenda:
Low Cost Marketing Tools for your small business
What’s in it for you?
Tools to get your online
Survey and Forms
Email
Web or Blog presence
SEO tools
Productivity
104. Agenda:
Low Cost Marketing Tools for your small business
What’s in it for you?
Tools to get your online
Survey and Forms
Email
Web or Blog presence
SEO tools
Productivity
Social Media
105. Agenda:
Low Cost Marketing Tools for your small business
What’s in it for you?
Tools to get your online
Survey and Forms
Email
Web or Blog presence
SEO tools
Productivity
Social Media
106. 3
Why are you here?
Hint: Have you got a burning
marketing question to ask? Now is
your chance!
107. 7
What's in it for you?
Tip: See something you want to
know more about? Jot it down on
the feedback form and we will
make sure we get back to you with
the good oil.
108. 7
What's in it for you?
1 Understand what is currently not working and why
2 Better approach to marketing and sales for your business
3 Tools and templates to use
4 Learn from others in the room and their experience
5 What you might do differently to attract your ideal customers
6 Practice Just In Time Learning
Tip: See something you want to
know more about? Jot it down on
the feedback form and we will
make sure we get back to you with
the good oil.
120. 15
Lead Nuture
Hint:It takes on average seven
interactions before a person buys.
121. 16
Email marketing
Zoho Aweber
http://www.zoho.com http://www.aweber.com.au
MailChimp Tip: People want to know
who they are dealing with.
Make it easy for them to find
out and contact you.
125. 40
Social marketing
Tip: Want to know more about
Facebook, Twitter or creating a
blog for your business, we’ve got
great resources online, ask as
afterwards!
128. 41
You need to go where your audience is
"86% of Australian internet
users are looking to their
fellow internet users for
opinions and information
on products, services and
brands"
129. 41
You need to go where your audience is
"86% of Australian internet
users are looking to their
fellow internet users for
opinions and information
on products, services and
brands"
Melanie Ingrey, Director for Nielsen's online Business
130. 43
Choose where you play
Monthly average 2010 Social Media Marketing
MacInnis Marketing Visitors or views Leads Customers
Blog 1500 15 0
Web 500 40 3
Twitter 247 3 0
Podcast 1000 5 0
Auto-email campaign 500 14 3
Networking sites 500 10 1
Linked in 500 3 0
Articles 1000 2 0
Slideshare 200 0 0
131. 43
Choose where you play
Monthly average 2010 Social Media Marketing
MacInnis Marketing Visitors or views Leads Customers
Blog 1500 15 0
Web 500 40 3
Twitter 247 3 0
Podcast 1000 5 0
Auto-email campaign 500 14 3
Networking sites 500 10 1
Linked in 500 3 0
Articles 1000 2 0
Slideshare 200 0 0
133. 47
Good websites
Keys to build a great
website
1. Attract prospects
2. Great content
3. Get found
4. Convert prospects to leads
(call to action)
5. Measure your ROI
Tip: Websites are for lead generation
and conversion. It is not just a matter
of “looking good”. Ugly and crowed,
Vs beautful and empty!
134. 47
Good websites
Keys to build a great
website
1. Attract prospects
2. Great content
3. Get found
4. Convert prospects to leads
(call to action)
5. Measure your ROI
Tip: Websites are for lead generation
and conversion. It is not just a matter
of “looking good”. Ugly and crowed,
Vs beautful and empty!
152. Agenda:
Search Engine Optimisation
What’s in it for you?
Get found online
Convert leads
Optimise your site in all search engines
Tips to improve your conversion rate
153. Agenda:
Search Engine Optimisation
What’s in it for you?
Get found online
Convert leads
Optimise your site in all search engines
Tips to improve your conversion rate
154. Agenda:
Search Engine Optimisation
What’s in it for you?
Get found online
Convert leads
Optimise your site in all search engines
Tips to improve your conversion rate
155. Agenda:
Search Engine Optimisation
What’s in it for you?
Get found online
Convert leads
Optimise your site in all search engines
Tips to improve your conversion rate
156. Agenda:
Search Engine Optimisation
What’s in it for you?
Get found online
Convert leads
Optimise your site in all search engines
Tips to improve your conversion rate
157. What's in it for you?
Tip: See something you want to
know more about? Jot it down on
the feedback form and we will
make sure we get back to you with
the good oil.
158. What's in it for you?
1. Right Platform for building your site: Content Management System
2. How do you make your website google friendly:
– No Flash
– Above the fold
– Tagging and header descriptions
– Key Words
– Links
3. Local Directories
Tip: See something you want to
know more about? Jot it down on
4. Google Analytics the feedback form and we will
make sure we get back to you with
the good oil.
159. What is your current website like?
Is it a brochure website?
160. What is your current website like?
Is it dynamic and easily updated?
172. Social marketing
Tip: Want to know more about
Facebook, Twitter or creating a
blog for your business, we’ve got
great resources online, ask as
afterwards!
107
174. Links back to your site
http://www.petshq.com.au/find/pet-
grooming-dog-wash-clipping/vic/
melbourne/3039/moonee-ponds.htm
175. Mouth Marketing - Now online
http://www.womo.com.au/search/Dog-Washing-and-Grooming-near-Moonee-Ponds-VIC-3039/R0051001
176. Social marketing
Tip: Want to know more about
Facebook, Twitter or creating a
blog for your business, we’ve got
great resources online, ask as
afterwards!
111
182. Search Engine Optimisation
1. Promote your website address EVERYWHERE.
List your website address on your business cards, stationary, email signature,
invoices, product labels or other marketing materials.
2. Use your keywords.
Keywords are the words people may type into search engines (eg. Google) to find
your products or services on the Internet. Put these keywords in key locations
within your website (page names, titles, headings, links etc). This tells Google that
these are the words they should rank you high for, getting you to appear higher in
the search results for those words, eg. Page 1 of Google
3. Use your Social Media Accounts to promote your website.
This allows you to be found in multiple places on the Internet, increasing your
exposure to your target market.
4. Feed your website into your Social Media Accounts.
Get your blog posts and article listings to feed into your Social Media accounts to
make it easier to keep these accounts fresh and exciting, saving you time as well as
drawing people back to your website.
5.Check out your .xml site map.
An .xml sitemap is a dedicated page allows Google to log all the content on your
website and will improve your Search Engine Rankings. If you have your website
with us, you’ll find yours at
www.[your website domain].com/sitemap.xml.
183. 25
Search Engine Optimisation
6. List your business on Google Places.
It’s free and it will get you on Page 1 of a Google search when someone is searching
in your local area. Plus, it only takes a few minutes to set up. When you have
finished setting up your listing, send an email to your clients asking them to leave
you a review and Google +1 you.
7. Use third party business listings and local directories.
A great example is True Local but there are plenty of others out there. Make
sure you add your website address to the profile, as well as a short, keyword rich
description of what you do. Keep a list of all the directories you are in so you can
update them quickly and easily in the future.
8. Make use of multimedia.
The Internet has fueled a boom in using multimedia to promote business. If you
have some great images, articles or videos that could help promote your website,
make sure you upload them to the Internet. Sites like YouTube and Flick
Thanks for allowing me to share my insights and what I am most passionate about. Marketing with a customer centric focus.\n\nMy goal today is to provide you with some really great insights. I want to provide as much value and I am likely to cover a lot of ground. You have some worksheets that we will get to and some great examples of companies attracting their ideal customers well.\n
Biggest strength is to think like a customer. Show empathy. It is that simple and complex.\n
Your expectations? ask and note them down.\nIf there is one thing you wanted to get out of tonight, what is it that you wanted answered.\nAm missing a marketing opportunity by not using twitter?\nRadio Commercials?\nHow do I know that my marketing is working?\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
Do you know what is working?\n
Do you know what is working?\n
Do you know what is working?\n
Do you know what is working?\n
Do you know what is working?\n
Do you know what is working?\n
Your expectations? ask and note them down.\nIf there is one thing you wanted to get out of tonight, what is it that you wanted answered.\nAm missing a marketing opportunity by not using twitter?\nRadio Commercials?\nHow do I know that my marketing is working?\n
T-shirt\n
\n
Do you know what is working?\n
Do you know what is working?\n
Do you know what is working?\n
Do you know what is working?\n
Do you know what is working?\n
Do you know what is working?\n
Do you know what is working?\n
\n
\n
\n
\n
\n
\n
Thanks for allowing me to share my insights and what I am most passionate about. Marketing with a customer centric focus.\n\nMy goal today is to provide you with some really great insights. I want to provide as much value and I am likely to cover a lot of ground. You have some worksheets that we will get to and some great examples of companies attracting their ideal customers well.\n
Biggest strength is to think like a customer. Show empathy. It is that simple and complex.\n
Your expectations? ask and note them down.\nIf there is one thing you wanted to get out of tonight, what is it that you wanted answered.\nAm missing a marketing opportunity by not using twitter?\nRadio Commercials?\nHow do I know that my marketing is working?\n
\n
\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
Do you know what is working?\n
Do you know what is working?\n
Do you know what is working?\n
\n
How to get the customers they want. Making conscious business decisions about how you attract the ideal customers.This is about being selective, it is about having a business model. \n
\n
It takes long term outlook so say no. \n\n
It takes long term outlook so say no. \n\n
It takes long term outlook so say no. \n\n
T-shirt\n\n\n
T-shirt\n\n\n
T-shirt\n\n\n
\n\n
Big nets: Advertising, google\n\n How much do you know about your customers?\n The narrower your customer focus the more business you will attract.\n Why? You know them well, what they want, where they are, there hot buttons.\nIt’s a lot easier to market to a target group\nthan to an unfocused group.\nProblem/Issues/Challenges\nWhy do your ideal clients need this service? What’s not working or\ncould work better? What’s missing? What’s broken? What’s frustrating\nor what are they struggling with?\nWhat are your clients complaining about?\nWhat are your competitors not currently delivering?\nWhat are the current expectations in your industry?\nHow can you leverage your current level of expertise?\nWhat will a complete solution save your clients?\nWhat's the current cost of living with the problem?\nHow are most services packaged?\nWhat's missing from most service packages?\n
\n
Do you need someone to help you assess these questions objectively? To what degree are you treating your customers like the guy in the movie.\n
Do you need someone to help you assess these questions objectively? To what degree are you treating your customers like the guy in the movie.\n
Do you need someone to help you assess these questions objectively? To what degree are you treating your customers like the guy in the movie.\n
Do you need someone to help you assess these questions objectively? To what degree are you treating your customers like the guy in the movie.\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
Who wants to have a go?\nOne of the most important things you can do in preparing to\nmarket is to study the problems of your clients. Why do they\nneed you? What’s frustrating them? What are they struggling with?\nWhat’s missing for them? What don’t they have what they want to\nhave? What keeps them awake at night? What is causing them grief?\n\n\n
What actual results will your clients be left with when they use your\nservice? What ultimate result will make them happy? Ask, “If they got\nthat result, would that be enough?”\nGet Attention\nThe major frustration for these business owners is they don’t know how to attract their ideal customers and often result to doing ad-hock marketing at the last minute as they struggle to keep their cashflow consistent.What is the problem that they have?\n How do you solve this problem?\n\n
What actual results will your clients be left with when they use your\nservice? What ultimate result will make them happy? Ask, “If they got\nthat result, would that be enough?”\nGet Attention\nThe major frustration for these business owners is they don’t know how to attract their ideal customers and often result to doing ad-hock marketing at the last minute as they struggle to keep their cashflow consistent.What is the problem that they have?\n How do you solve this problem?\n\n
Visit their website\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
Thanks for allowing me to share my insights and what I am most passionate about. Marketing with a customer centric focus.\n\nMy goal today is to provide you with some really great insights. I want to provide as much value and I am likely to cover a lot of ground. You have some worksheets that we will get to and some great examples of companies attracting their ideal customers well.\n
Biggest strength is to think like a customer. Show empathy. It is that simple and complex.\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
Your expectations? ask and note them down.\nIf there is one thing you wanted to get out of tonight, what is it that you wanted answered.\nAm missing a marketing opportunity by not using twitter?\nRadio Commercials?\nHow do I know that my marketing is working?\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
Do you know what is working?\n
\n
It is a process. It never ends. IT can be as simple or as detailed as you have time for. It is all about making better business decisions to attract a stream of ideal customers and create a brand your customers and your employees love.\n
\n
\n
T-shirt\n
\n
How to get the customers they want. Making conscious business decisions about how you attract the ideal customers.This is about being selective, it is about having a business model. \n
\n
How to get the customers they want. Making conscious business decisions about how you attract the ideal customers.This is about being selective, it is about having a business model. \n
Target Market/Ideal Client\nWho are the ideal clients for your service? What are the demographics\nand psychographics - industry, position, needs, values, etc? What’s the\n“personality profile” of an idea client?\nHow does cold calling work for you?\n\n\nCompany Demographics\nIndividual Demographics\nIndustry\nAge\nSize of Company\nGender\nGeographic Location\nEthnicity\nAnnual revenues\nIncome\nWho their customers are\nSituation\nAge of company\nDemographic\nGender balance\n\nAge of average employee\n\nWho you sell to in the company\n\nProfession\n\nGeographic location\n\nCompany Psychographics\nIndividual Psychographics\nCompany mission/philosophy\nKnowledge, skill, experience\nManagement style\nPersonal values/life outlook\nReputation in industry\nWork ethic\nCommitment to training/education\nPersonal style\nHiring practices\nIntelligence\nLitigation history\nIntegrity\nLevel of integrity\nFlexibility\nAwards for excellence\n\nCommunity involvement\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
T-shirt\n
\n
\n
\n
\n
\n
\n
Thanks for allowing me to share my insights and what I am most passionate about. Marketing with a customer centric focus.\n\nMy goal today is to provide you with some really great insights. I want to provide as much value and I am likely to cover a lot of ground. You have some worksheets that we will get to and some great examples of companies attracting their ideal customers well.\n
Biggest strength is to think like a customer. Show empathy. It is that simple and complex.\n
Your expectations? ask and note them down.\nIf there is one thing you wanted to get out of tonight, what is it that you wanted answered.\nAm missing a marketing opportunity by not using twitter?\nRadio Commercials?\nHow do I know that my marketing is working?\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
If you have any thing else you would like to add do it now!\n
Do you know what is working?\n
Do you know what is working?\n
Your expectations? ask and note them down.\nIf there is one thing you wanted to get out of tonight, what is it that you wanted answered.\nAm missing a marketing opportunity by not using twitter?\nRadio Commercials?\nHow do I know that my marketing is working?\n