1. The Social Media Revolution
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2. The Social Media Revolution
• Social Media is about people
• What happens in Vegas stays on
Facebook, Twitter, Flickr & YouTube
• 50% of the mobile internet traffic is for
Facebook, imagine what that means for bad
customer experiences
• 90% of consumers trust peer
recommendations; Only 14% trust
advertisements
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3. Today’s Goal
• What do you hope to walk away with today?
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4. Managing your Reputation
Online
Personal Branding
+
Corporate Brand Indentity
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5. Personal Branding Exercise
• What do you do?
– Answer in 10 different ways. Answers can be
goofy, silly off the wall or serious.
• Tell a story, paint a picture of you on your best
day?
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6. Profiles that gain more followers:
• Include a completed profile with pertinent
information about who you are and what you
have to offer
• Include links to company websites or personal
blogs
• Include photo icons
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7. Your Words Have Influence
Representation
Responsibility
Respect
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8. The 10 Commandments
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9. 10 Ways NOT to build your brand
based on William Arruda, The Reach-certified Personal Branding Strategist. www.personalbranding.tv
• Authenticy – know who you are and use that
to build your brand
• Take a stand and stand out – strong brands
aren’t all things to all people
• Don’t act before thinking – have a plan
• Quality over Quantity – build value
• Become selectively famous – target audience
• Slow & Steady wins the race – integrate
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10. 10 Ways NOT to build your brand
based on William Arruda, The Reach-certified Personal Branding Strategist. www.personalbranding.tv
• Real World Relationships – translate real world
to virtual world
• Bring in the right resources – get the best
people behind you
• It’s not all about you – Branding is about
giving, building credibility by sharing your
expertise
• Measure your success – are the right people
getting to know you?
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11. BREAK
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12. Social Media To Do List
• Login to Facebook, check
updates, respond, like, comment, post.
• Login to Twitter, check
updates, respond, like, comment, post.
• Login to Linked In, check
updates, respond, like, comment, post
• Login to Wordpress, check
comments, approve comments, copy link, post
to facebook, post to twitter, post to Linked IN
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13. Maximize Time &
Amplify Your Results
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14. Tame Your Online Social Life
with Hootsuite
• Online vs. downloadable
• Schedule tweets
• Monitor all social media in one place
• Shorten links and track success trends
• Gain insight on influencers
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16. iPhone/Droid
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18. Networking
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19. Who to Follow
• Don’t worry about being famous, be
selectively famous:
– Hyper Local – w/in 5-10 miles from your location
– Hyper Industry – Beer Geeks, Foodies
– Nice to know: IHB Demographic – Age 25-55, HH
Income $55+, w/in 3-5 miles of IHB Location
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22. LUNCH
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23. What is the most important thing
you can do on social media?
• Fill the white box (with things that
fans/follwers will):
Like
Comment on
Share
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24. Inspire Loyalty via Iron Hill Social
Media Channels
• 4 walls marketing events designed to engage
guests and make them a part of Iron Hill.
• Engage loyal fans by providing content for
them to act upon, comment on, like & share.
Blogs, updates, special coverage & media
recognition
• Conversation Marketing – two way street.
When a fan gives us feedback it is our practice
to respond quickly (w/in 2 biz days), good or
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25. What to Post
• Translate real world to virtual world
– Pics from events in real time
– Articles, mentions
– Retweet audience relevant info/tweets
– Reply
– Reach Out
• What to schedule
– Daily Features
– Upcoming events
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26. What to Post
• Be helpful, provide news and info people will
appreciate
• Recognized your fans and followers for waving
the flag
• Ask fans and followers to weigh in, send polls,
ask a question, engage
• Build trust by letting your personality or
company culture shine through. Be authentic.
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27. How to Post
• Add links & pics to expand on message
– Tell me what I’m looking at
– Tell me why you’re telling me
– Tell me what you want me to do about it
• Drive People Home
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28. Right Place Right Time
From Vitrue Study
• weekdays at 11:00 a.m., 3:00 p.m. and 8:00
p.m. ET.
• The biggest spike occurs at 3:00 p.m. ET on
weekdays.
• Weekday usage is pretty steady, however
Wednesday at 3:00 pm ET is consistently the
busiest period.
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29. Right Place Right Time
From Vitrue Study
• Fans are less active on Sunday compared to all
other days of the week.
• morning posts actually appear to be more
effective. Although most posts and comments
appear around 3:00 p.m. ET, posts published
in the morning tend to perform better than
those published in the afternoon.
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30. Right Place Right Time
From Vitrue Study
• The top of the hour (:0 to :15 minutes) tend to
see more interaction than other parts of the
hour. The second half of the hour (:30 to :45
minutes) is the second most popular time for
interaction.
• Learn More:
http://mashable.com/2010/10/28/facebook-
activity-study/
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31. 5 Scientifically Proven Ways to Get
More Retweets
from danzarrella.com
• Tweet Links
• Ask for Retweets
• Stop Talking about yourself
• Tweet about Twitter (facebook 50%/Twitter
300%)
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32. 5 Scientifically Proven Ways to Get
More Retweets
from danzarrella.com
• Say New Things
– News (almost 80%)
– Intructional (about 58%)
– Entertainment (about 54%)
– Opinion (about 52%)
– Products (about 44%
– Small Talk (less than 20%)
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33. Building Content Exercise
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34. Twitter Shorthand
• # - hashtag – designed to create a search term
or trend a topic
• @ - mention – tags a certain user
• Shorthand – bad grammer is okay on twitter.
– Gr8 = Great
– UR = UR
– 4 = For
– 2 = to
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