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NPR’s Content Management Strategy Daniel Jacobson Director of Application Development, NPR Digital Media [email_address] @daniel_jacobson

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Definition of Terms Data Raw facts, statistics, attributions, values, etc. Content Perspective, interpretation or presentation of data Metadata Data about content NPR’s primary goal is get as many eyeballs on content as possible

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Philosophies for Managing Content COPE (Create Once Publish Everywhere) COPE drives all other architectural decisions Build Content Management tools, not Web Publishing tools Separate data/content from display/presentation Make sure all content is modular and portable Understand the Atom of the System Story is the Atom for NPR Stories contain assets (ie. text, audio, video, images, etc.) Stories belong to lists Break things down to the smallest possible parts

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NPR’s Distribution Model C O N T E N T P R O V I D E R S M U S I C P A R T N E R S

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http:// www.npr.org/api

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Lifecycle of an NPR story COPE in the wild

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NPR CMS

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NPR API

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NP R.org

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NPR Tablet / iPad Site

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NPR .org Audio Player

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NPR News iPhone App

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NPR News Mobile Site

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NPR News Android App

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NPR Addict iPhone App

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iGoogle Gadget

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KQED.org

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North Country Public Radio

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KPCC.org

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WBUR.org

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etc…

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We eat our own API dog food…

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NPR News iPhone app NPR News Android app Relaunched NPR mobile site NPR iPad app NPR Music iPhone app API launched in 2008 Total Page View Growth

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NPR Story API : Requests per Month - About 20 requests to the Story API every second

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- NPR API delivers almost 400 stories every second Slide provided by John Musser of ProgrammableWeb

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<ul><li>To see the API: http:// www.npr.org/api </li></ul><ul><li>To follow the NPR’s developments: http://www.npr.org/blogs/inside/ </li></ul><ul><li>To follow NPR’s technical team on Twitter: @NPRTechTeam </li></ul>Questions? Daniel Jacobson [email_address] Twitter: @daniel_jacobson