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SEO Tactics to Tame the Panda Daniel Bianchini Senior SEO Consultant @danielbianchini
Algorithm updates 23/02/2011 Panda/Farmer released in the US, affecting  up to 12% of search results.   09/05/2011 Panda 2.1 was deemed relatively minor by Google. 23/07/2011 It’s unclear whether Panda 2.3 introduced new factors or if it was a simple update. 11/04/2011 Panda 2.0  hits all English queries worldwide (not limited to English-speaking countries). 21/06/2011 Panda 2.2 update  impacts both websites and data.  12/08/2011 Panda goes global except in Chinese, Japanse & Korean. 28/09/2011 Panda 2.5 is released.
 
How can I avoid a panda slap? Flickr – mattjacquitoby - http://goo.gl/drbcs
Google recommends you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. “ ” you should  evaluate all the content  on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. you should  evaluate all the content  on your site and do your best to  improve the overall quality of the pages  on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. you should  evaluate all the content  on your site and do your best to  improve the overall quality of the pages  on your domain.  Removing low quality pages  or moving them to a different domain could help your rankings for the higher quality content.
Evaluate all content ,[object Object],Flickr – paulb4uk - http://goo.gl/aloqW
Check user metrics in analytics ,[object Object]
Quality of content Image credit - http://goo.gl/3AHi3 Matt Cutts Google Webmaster Tools Video -  http://www.youtube.com/watch?v=qoFf6Kn4K98
Try to answer Google’s 23 quality questions Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? How much quality control is done on content? Does this article provide a complete or comprehensive description of the topic? Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? Does this article have spelling, stylistic, or factual errors? http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
Thin Content ,[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Finding what the user wants? ,[object Object]
Addict-o-matic
Use keyword research tools
Q&A platforms
Use social media platforms
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use search parameters to find communities
Find & attend industry events ,[object Object],http://goo.gl/mdsnG
[object Object],[object Object]
Duplicate content ,[object Object]
Syndicated content ,[object Object]
Product feeds ,[object Object]
Page layout & design ,[object Object]
Link building ,[object Object],Image credit - http://goo.gl/5QZPe
Can it be done? YES!
Hubpages lost in the 1 st  Panda update ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],What have Hubpages done? ,[object Object]
Hubpages visibility after Panda 2.5 ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key takeaways
Thank you @danielbianchini

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A4 u panda-slap-db

  • 1. SEO Tactics to Tame the Panda Daniel Bianchini Senior SEO Consultant @danielbianchini
  • 2. Algorithm updates 23/02/2011 Panda/Farmer released in the US, affecting up to 12% of search results.   09/05/2011 Panda 2.1 was deemed relatively minor by Google. 23/07/2011 It’s unclear whether Panda 2.3 introduced new factors or if it was a simple update. 11/04/2011 Panda 2.0 hits all English queries worldwide (not limited to English-speaking countries). 21/06/2011 Panda 2.2 update impacts both websites and data. 12/08/2011 Panda goes global except in Chinese, Japanse & Korean. 28/09/2011 Panda 2.5 is released.
  • 3.  
  • 4. How can I avoid a panda slap? Flickr – mattjacquitoby - http://goo.gl/drbcs
  • 5. Google recommends you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. “ ” you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content. you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.
  • 6.
  • 7.
  • 8. Quality of content Image credit - http://goo.gl/3AHi3 Matt Cutts Google Webmaster Tools Video - http://www.youtube.com/watch?v=qoFf6Kn4K98
  • 9. Try to answer Google’s 23 quality questions Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? How much quality control is done on content? Does this article provide a complete or comprehensive description of the topic? Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? Does this article have spelling, stylistic, or factual errors? http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
  • 10.
  • 11.
  • 12.
  • 16. Use social media platforms
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Can it be done? YES!
  • 26.
  • 27.
  • 28.
  • 29.

Editor's Notes

  1. Introduction Name Position Questions How many of you own your own affiliate sites? How many of you have been hit by the panda update?
  2. Panda 1.0 was first released in the US back in February affecting up to 12 of search results There has since been 5 different iterations of the update 2.5 update was released in September, with many people suggesting it has since been scaled back
  3. On 5 th October Matt Cutts tweeted “Expect some Panda-related flux over the next few weeks”
  4. Spelling, Grammar,