FST is a creative business partner that ran a marketing campaign giving away a £25 Amazon voucher. The campaign received 517 social actions including 132 tweets, 183 new likes, and 138 new follows, reaching 442 unique visitors. It cost £25 for the prize and 2 hours of time, working out to a cost of 5p per action and 6p per unique visitor. The campaign was successful due to using an appealing prize, social media seeding and promotion, and a rafflecopter widget requiring social actions to enter.

1. fst // credentials // 2013
www.fstthegroup.com
we are fst >
we are…
individually different but
together we are
inspiringly different
your creative
business partner

2. fst // credentials // 2013
the campaign
> The prize: 1 x £25 Amazon voucher
> Entry mechanism: Social actions
(tweets/likes/follows)
the results
> Tweets: 132
> New likes: 183
> New follows: 138
> Blog comments: 64
www.fstthegroup.com

3. fst // credentials // 2013
ROI
> Cost: £25 + time (2 hours)
> Actions: 517
> Unique Visits: 442
> Cost Per Action: 5p
> Cost Per Unique Visit: 6p
www.fstthegroup.com

4. fst // credentials // 2013
methodology
> Desirable prize, appealing to large
audience
> Rafflecopter widget: Uses social actions
> Seeded through social media
> Regular ‘refresher’ tweets throughout
> Keyword-rich blog post title
> Seeding to competition forums
> Competition tweets inherently go ‘viral’
optional extras
> E-mail support
> Banner ads on competition sites
> Further competitions on third-party sites
www.fstthegroup.com

5. fst // credentials // 2013
www.fstthegroup.com
we are fst >
we are…
individually different but
together we are
inspiringly different
your creative
business partner