1. Google Local Search
Home Builders Association (Wednesday, May
16, 2012)
Dan DelMain
Email:
dan@umbrellawebsolutions.com
Web: umbrellawebsolutions.com
Twitter: @dandelmain

2. WHAT IS GOOGLE LOCAL
SEARCH?
&
HOW CAN MY BUSINESS
BENEFIT?

5. How it Works

6. Local Search Defined
“Local search is any search aimed at finding a
product or service within a specific geographic
area.”

7. Traditional Marketing – Current State
 Newspapers Low ROI
 TV Expensive Branding
 Radio Difficult to Measure
 Telemarketing Do Not Call Lists
 Direct Mail
1-2% Yield
 Print Advertising
Rising Costs/Low
 E-Mail
ROI
Spam Filters

8. Should I Care?
 82% of local search engine users (Google/Bing Local Search)
are seeking a local merchant to buy something offline.
[source: comscore.com]
 74% of all search engine users now use the internet when
shopping locally for products and services.
[source: kelsey group]
 68% will visit a business after searching on their Smartphone.
[source: otx media]
 54% will make a purchase as a result of a Smartphone
research – usually within the same day
[source: otx media]

9. The Benefits to the Consumer
 Phone Number - click to call
 Address – proximity to business
 Reviews – what are others saying
 Website – view the website
Desktop
Mobile

10. What Can I Do?

11. #1: Claim Your Free Google Places
Profile
perform a search for your business in Google – “my business name”
Did your Google Places Page Appear?
Appears: No Appears: Yes
NO YES
Create a profile page Is your profile claimed?
www.google.com/placesforbusiness Claim your profile

12. #2: Make Sure Profile is 100%
Complete
Key Areas:
• Name
• Address
• Phone
• Category
• Description

13. #3: Sign up for Free Profiles on other
Sites
http://bit.ly/50-local-directories

14. #4: Reviews, Reviews, Reviews

15. Recap
1. Claim your Google
Places page
2. Make sure your
profile is 100%
complete
3. Fill out your profile
on 3rd party websites
4. Get reviews from
happy clients

16. Thank You
Download Slides:
http://bit.ly/HBA-Local-Search
Dan DelMain
Email:
dan@umbrellawebsolutions.com
Web: umbrellawebsolutions.com
Twitter: @dandelmain