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Analytics & Storytelling
www.huddleandhive.co.uk
A bit about me
www.huddleandhive.co.uk
What I’m trying to do
Create a single consistent reporting tool that
can be used by senior manager...
www.huddleandhive.co.uk
Why does it matter?
I roughly know how things are going before
the meeting, but a monthly meeting ...
www.huddleandhive.co.uk
How to enable good decisions
www.huddleandhive.co.uk
Reporting Tools
www.huddleandhive.co.uk
Understanding the users
www.huddleandhive.co.uk
Keep it simple
Stall A Stall B
www.huddleandhive.co.uk
An other way - data storytelling
Minard’s Map of Napoleon’s Russian Campaign in 1812
www.huddleandhive.co.uk
Segal and Heer’s ‘Martini Glass Struture’
www.huddleandhive.co.uk
Diakopoulos’ narrative structures
www.huddleandhive.co.uk
What’s a pulse point
www.huddleandhive.co.uk
Narrative Framework
www.huddleandhive.co.uk
Narrative Structure - Title & Call to Action
www.huddleandhive.co.uk
Visual Metaphor & Colour
www.huddleandhive.co.uk
Redundancy
www.huddleandhive.co.uk
Anchoring
www.huddleandhive.co.uk
Take aways
• Keep it simple
• Author-driven / Reader-driven
• Pulse points
• Visual metaphor
• Col...
www.huddleandhive.co.uk
What do you think?
How do you support senior managers in
making quick and accurate decisions?
Next...
www.huddleandhive.co.uk
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Analytics & Storytelling

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For my UX MSc thesis, I explored why senior management don’t engage with data that could be helping them make better decisions. I carried out research to understand the challenges senior managers face when presented with data and explored how these issues could be addressed. Find out how I used data storytelling to present the right information to the right people in an engaging way, in order for them to be able to make quick and accurate decisions.

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Analytics & Storytelling

  1. 1. www.huddleandhive.com Analytics & Storytelling
  2. 2. www.huddleandhive.co.uk A bit about me
  3. 3. www.huddleandhive.co.uk What I’m trying to do Create a single consistent reporting tool that can be used by senior managers to make quick and accurate decisions based on the performance of different marketing campaigns.
  4. 4. www.huddleandhive.co.uk Why does it matter? I roughly know how things are going before the meeting, but a monthly meeting is where we really get the chance to see if things are progressing as expected. “ ”
  5. 5. www.huddleandhive.co.uk How to enable good decisions
  6. 6. www.huddleandhive.co.uk Reporting Tools
  7. 7. www.huddleandhive.co.uk Understanding the users
  8. 8. www.huddleandhive.co.uk Keep it simple Stall A Stall B
  9. 9. www.huddleandhive.co.uk An other way - data storytelling Minard’s Map of Napoleon’s Russian Campaign in 1812
  10. 10. www.huddleandhive.co.uk Segal and Heer’s ‘Martini Glass Struture’
  11. 11. www.huddleandhive.co.uk Diakopoulos’ narrative structures
  12. 12. www.huddleandhive.co.uk What’s a pulse point
  13. 13. www.huddleandhive.co.uk Narrative Framework
  14. 14. www.huddleandhive.co.uk Narrative Structure - Title & Call to Action
  15. 15. www.huddleandhive.co.uk Visual Metaphor & Colour
  16. 16. www.huddleandhive.co.uk Redundancy
  17. 17. www.huddleandhive.co.uk Anchoring
  18. 18. www.huddleandhive.co.uk Take aways • Keep it simple • Author-driven / Reader-driven • Pulse points • Visual metaphor • Colour • Redundancy • Anchoring
  19. 19. www.huddleandhive.co.uk What do you think? How do you support senior managers in making quick and accurate decisions? Next Meet Ups
  20. 20. www.huddleandhive.co.uk

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