How Transactional Marketing Can Increase FMCG Sales in Online Grocery
•Download as PPTX, PDF•
1 like•342 views
Transactional marketing is a way for FMCG brands to increase sales by putting their products in online shopping baskets. It works by making recommendations and suggestions to consumers during the online shopping experience to solve problems and make their lives more convenient. Transactional marketing deploys digital advertising like websites, apps, social media, and other online touchpoints to engage consumers and influence what they buy. The goal is to close the gap between missed online FMCG sales each year and drive more profitable e-commerce for brands.
Recommended
Recommended
More Related Content
What's hot
What's hot (15)
Viewers also liked
Viewers also liked (20)
Similar to How Transactional Marketing Can Increase FMCG Sales in Online Grocery
Similar to How Transactional Marketing Can Increase FMCG Sales in Online Grocery (20)
More from ad:tech London, MMS & iMedia
More from ad:tech London, MMS & iMedia (14)
Recently uploaded
Recently uploaded (20)
How Transactional Marketing Can Increase FMCG Sales in Online Grocery
- 1. Transactional Marketing AKA how to put FMCG brands in baskets
- 2. Online grocery big – and only getting bigger
- 5. So what?
- 6. Because every year FMCGs lose billions in missed sales. =result:
- 7. Transactional Marketing solves this.
- 8. How it works
- 9. How it works
- 10. How it works
- 11. How it works
- 12. How it works
- 14. VIDEOCONTEXTUAL WEBSITE DISPLAY PR ZINE In App In-stream Publisher Program maticRe- targeting Micro site Landing page DIGITAL MIX The digital mix and Adimo touchpoints Digital Ecosytem SOCIAL Premium On demand Brand site
- 17. - Recipes: Quaker example
- 19. Get the look (well, why cant I?)
- 22. Dash / Button example
- 24. Summary Transactional Marketing is an opportunity to change how you advertise. It lets you: • Be compelling • Be convenient • Solve problems Use it to make people’s lives easier. They’ll reward you.
Editor's Notes
- [point to start of graph] This is where we were 5 years ago. This is where we are now. Look where we’ll be in just 4 short years. By the time of the next Olympics, the market will have doubled in value.
- But the right way to look at this is as an OPPORTUNITY.
- 2 sides to the technology; 1st as seen is making it fit existing marketing. But to really drive sales, make your marketing fit it. What do I mean by this? Famous book on usability called “Don’t make me think” The ability to buy gives you new ways to talk to people, new ways to advertise. Why? Because it makes advertising actionable. Because it can do something, you can use that to make someone’s life better. Help them save time. Help them save money, Help them achieve something. I’m going to show you some examples of how we do this Recipe & Pampers examples demonstrate that convenience and saving money are two highly persuasive sales drivers. In that case, why not use them together?
- Why we created this touchpoint Brands creating recipes as content marketing Recipes give people a use case and a good reason to buy ..but don’t give them the ability to! So, we made it possible Best converting touchpoint Why? Convenience… which brings me to my next point
- Concepts like this one show how we products can be combined to offer shoppers convenience whilst also selling more producy. You have to fight to get their attention in the first place, so when you get it you may as well make the most of it.
- Close So these are all things that happen online… but what about convenience without even taking your phone out of your pocket? Today there are 22 virtual stores in South Korea.
- Not to be outdone, created our own We think it’s better - No single delivery of a small item, comes with rest of your shopping
- Add the Bar Add Sainsbury’s Meal Plans The beauty of doing all this is MEASURABILITY Using data to measure marketing effectiveness is like a sales team. Just like different roles do different things – lead gen, closer, etc, mkting has different methods for different stages. FMCG Usually all just awareness –top of funnel (Show funnel)