Popsugar digital experience ad:tech London presentation
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Genevieve Kunst, MD Popsugar on 'Creating evocative digital experiences via visual content' at ad:tech London 2015.
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Popsugar digital experience ad:tech London presentation
- 1. CREATING EVOCATIVE DIGITAL EXPERIENCES VIA VISUAL CONTENT
- 2. 2
- 3. 3 3 IN 4 WOMENFeel that messages that you SEE are more memorable than messages you READ or HEAR
- 4. DIGITAL CONTENT IS THE NEW “ME TIME” Women enjoy “me time” from content that entertains, informs and inspires 57%shopping 46%food and cooking 43%fashion 42%entertainment news 39%beauty
- 5. 5 PAUSE. ENGAGE. CONNECT. 87%of Women Prefer High-Quality Visual Content
- 6. 6 68%of women are likely to Purchase Products 35%of women are likely to Share Content Via Social Media 42%of women are likely to Seek Out Additional Information From Brands That Use High-Quality Visual Content
- 7. 7 SOCIAL PLATFORMS GOOGLE SEARCH REDDIT IMGUR POPSUGAR SNAP (B2B) NATIVE ADVERTISING INSIGHTS (B2B) CONSUMER INSIGHTS SELECT CONTRIBUTOR NETWORK CMS DESKTOP MOBILE TABLET ANALYTICS TRENDING DATA ! Proprietary algorithm ranking trending stories from across the internet EDITORIAL
- 8. 8
- 9. 9 Power Her Happy 75% of women believe technology can make them happier Be a Problem-Solver 93%of women say learning makes them happy Positive Association 1/2of women want brands to inspire them
- 10. T H A N K Y O U