Jean-Paul Edwards, Strategy and Product Development Director EMEA at omd discussing: AI, Marketing and Creativity, applications and implications, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
Semelhante a Jean-Paul Edwards, omd: AI, Marketing and Creativity, applications and implications @ iMedia Data-Fuelled Marketing Summit, Feb 2016. (20)
2. TODAY’S NARROW AI VS SCI-FI GENERAL AI
Narrow task specific
AI
General Human level
AI
3. AI IN THE REAL WORLD
AI toys
Cloud computing
Driverless Cars
Sensor explosion
Computer Vision
Machine learning
4. BIG DATA AND AI
AutomationOptimisation
Augmentation
More Data Better Algorithms
Increased Utility
5. MARKETING APPLICATIONS OF AI
“Tapping into the huge potential of AI
by accelerating our use of data science
right across the airline will improve our
efficiency, bring down costs, increase
revenue and drive greater customer
satisfaction”
Carolyn McCall CEO easyJet