Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016
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Speaking at ad:tech Performance & Innovation, 2-3rd November, London.
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Gerardo Mazzeo, HENRINestlé: How can a 150 year-old company innovate? @ ad:tech 2016
- 1. Can a 150-year-old Swiss company innovate?
- 2. 335,000 Employees worldwide 2,000+ Global & Local Brands 440 Factories worldwide 196 Countries with Nestlé products
- 3. Our Ambition To be the No.1 FMCG company in leveraging digital and collaboration to enhance lives, build great brands and accelerate profitable growth.
- 4. Analysts have questioned our ability to adapt “Danger of being left behind” “Slow to innovate” ”(is) culture…acting fast enough?” “Disappointed with Nestlé's innovation” “Missing the boat a bit in terms of natural foods” “Very conservative with new product innovation” “Any change…will be ‘evolution rather than revolution’.” “No sense of urgency.“
- 5. But we’re committed to change Expanding resources & capabilities Being closer to innovators Offering rewarding partnerships Building entrepreneur relations
- 6. Collaborating, partnering and investing worldwide 8 expert networks 6 major academic partners 1.7bn CHF investment 40 R&D locations 23 innovation partners 5,200 people 300 patents 201 publications
- 7. Building an Entrepreneurial Culture Internal innovation External innovation Open innovation
- 8. Digital Acceleration Team (DAT)
- 9. Updating our mindset 91 Graduates Sales Managers Brand Managers Media Managers Data/eComm Leads Participating Markets 47
- 10. Kitchen on Demand Digital Health ServicesMammies Mobile Loyalty Internal Innovation through the DAT
- 11. Silicon Valley Innovation Outpost (SVIO)
- 12. Our External Innovation focus is increasing Nutrition and Food Solutions Enhanced Brand Experiences Everywhere Commerce
- 13. Virtual Reality Smart Freezers Weight Management Next gen Wearables Voice Recognition Meals at Home Confectionary Ice Cream Dairy Pet Care Dairy & Food Food Digital innovation fund
- 14. Connecting our expertise with outside innovation Internal innovation External innovation Open innovation
- 15. HENRi Video
- 16. A closer look at our Open innovation platform Substantial briefs Peer to Peer Global impact Empowering Progress Freedom to create Societal & Cultural
- 17. Nestlé’s innovation team Nestlé McCann Oliver Camp Account Executive Richard Jerrett Senior Account Director Kate Fulford-Brown Managing Director Gerardo Mazzeo Global Innovation Director Mark Brodeur VP Digital Marketing Innovation Josh Baillon Digital Innovation Manager Pete Blackshaw VP Digital and Social Media Christine Koppinger Digital Marketing Innovation Manager Stephanie Naegeli Sr. Digital Marketing Innovation Manager
- 18. HENRi@Nestlé our global open innovation program Named in honour of our founder Tackling big societal & business challenges Focusing on nutrition, health and wellness Collaborating with the most innovative start-ups Named in honour of our founder Creates opportunity to partner with us to pilot Tackling significant challenges In collaboration with exciting start-ups
- 19. Partnering on the Projects that Matter Ended Ended Ended Ended
- 20. Offering start-ups real commitment Collaborative partners, peer-to-peer Real budget real commitment $50,000 towards the pilot Direct contact with the project owner at Nestlé
- 21. Providing a positive experience online and off
- 22. Joining the dots Global networking Collaboration and partnerships Internal, external & open innovation
- 23. Questions