The document discusses networking in social media. It emphasizes that social media is about sharing with people and building relationships rather than just technology. It provides an overview of various social media sites and tools for networking, including Facebook, Twitter, LinkedIn, blogs and discusses how to find people and listen to conversations on these platforms. It also provides tips for getting started on social media, optimizing profiles, developing goals and content for sharing and the importance of ongoing participation.

1. Networking in Social Media July 9, 2009 Sharing with People & Building Relationships Lakeside Church Workshop ©2009 Dana Lookadoo

2. Networking in Social Media Social Networking = SHARING Social Media isn't technology and tools. It’s sharing with people, building relationships. There are no cookie-cutter approaches or formulas! Social Media best practices build awareness, enlarge your network of friends, increase visibility in search engines!

3. Social Network Networking - Social Media Activities Online Conversations TwitterWho’s Listening

5. Networking (LinkedIn)

6. Bookmarking (Delicious)

7. Video (YouTube, Vimeo)

8. Images (Flickr)

9. Reviews (Yelp)

10. Forums (Yahoo! Answers)

11. Music (BLIP.fm)

12. Blogging (WordPress, Blogger)

14. Marketing & Promotion

16. Meet friends with same interests

17. Answer questions, demonstrate expertise

19. Online sharing, chit chat

20. Commenting via “retweeting” (RT)

21. Promotion

22. News Feeds & Information

23. Provide Feedback

24. Establish your Brand

25. Visibility

27. Photo Sharing

30. Event marketing

32. License images

35. Twitter “Everything You Need to Know About Twitter You Learned from Grandma” http://myventurepad.com/MVP/68184 "The good Lord gave you two ears, but only one mouth." "Have something interesting to say." "If you can't say anything nice, don't say anything at all." "It's better to keep your mouth shut and appear to be an idiot than to open your mouth and prove it." "If don't ask for exactly what you want, you won't get it." "Say 'please' and 'thank you'." "Clean up your place before inviting friends over." "Birds of a feather flock together.“

36. Twitter Sharing Start following. Listen & watch others share. Think quality vs. quantity of friends. Don't blast or be "all about me.” Share other people's stuff. Be aware that most of what you "say" online most likely will end up in search results. Don’t be afraid. Be authentic.

38. Friends of Friends in your network

39. People who participate in the same networks

40. Search Engines! Google & Bing are listing (indexing) comments, tweets, blog posts & your social profiles.Who’s Listening?

41. Your Social Profile Getting StartedYour User NameOptimizing Your ProfileChecklist

43. Facebook.com

44. Twitter.comDetermine your comfort level for sharing…and your business and personal goals. Career Necessity Comfortable for connecting with friends & family Most addictive for interactive conversations & latest news!

45. Getting Started – User Name Go to each social media website to see if your user name is available. OR Go to KnowEm to check availability of your user name or vanity URL on 120 popular Social Media websites. http://knowem.com/

46. Optimizing Your Profile User Name Think about how you want to be found. Your profile name will show up in search results. Aim for a consistent user name across networks. Decide alternate user name if primary is not available. Use a photo as your avatar, a cropped headshot is best. Create large & small versions, 300 x 300 & 80 x 80. Many sites will automatically scaled down, but it must be square! danalookadoo but I also use… lookadoo pixelbella Photo - Avatar

47. Optimizing Your Profile Using my Twitter profile to share interests plus company changes. Bio Your bio & website URL help friends and followers know something about you. Bio text influences how you get listed in search engines. Create a bio, approx. 160 characters in length. Use keyword-rich descriptions to summarize your strengths, career, interests. Link to your site, blog or your LinkedIn profile. (No “www” displays more.) SEO, Social Media, User Engagement + all things Search support my Cycling habit. YOYOSEO.com launching soon. PixelPosition.com will focus on hosting & domains. Website URL http://danalookadoo.com

49. User Name – 6-15 characters. Consider alternate User Name?

50. Avatar – Square headshot photo or logo preferred over pict. of pet.

51. Bio – Use words (keywords) for which you want to be found and show up in search results. Put most important phrases at front of bio.

52. Website URL – Link to site/blog. Format: http://websitename.com

53. Website Name – Some sites will ask for name, linked anchor text.

54. Password – 6-10 characters, secure, memorable with at least 2 #s.

55. Birthday,Gender – Many ask for info. Are companies male/female?

56. Address – Some ask for mailing address. Do not display publicly.

57. Twitter Backgrounds - http://www.tweetbacks.com/ & http://twitterbackgroundsgallery.com/

59. Finding People http://twitter.com/Twitter_Tips Follow people & organizations who share news, tips & resources…and friends, too! Find organizations & people: http://twitter.com/sacbee_news http://twitter.com/MyFolsom http://twitter.com/YahooNews http://www.twellow.com/ http://twitter.com/marshillwst http://twitter.com/MaxLucado http://twitter.com/brandonacox http://twibs.com/

60. Twitter Tools Twhirl TweetDeck http://twhirl.org/ http://tweetdeck.com/beta/

62. Cli.gs (analytics & tracking)

63. Su.pr (by StumbleUpon)(Some shorteners “frame” the site. Stay away from ow.ly.) http://tinyurl.com/ http://cli.gs/cligs/new http://su.pr/

64. Twitter Analyzer http://twitteranalyzer.com/

65. Tools – Listen to Conversations http://search.twitter.com/ http://socialmention.com/ Search for latest trends, what people are saying, track #hashtags (common tags used to mark comments). http://www.twazzup.com/

66. Tools – Alerts Get email alerts based off terms, your name, topics of interest. http://www.google.com/alerts http://tweetbeep.com/

67. Organizational Planning Your Audience Publishing & Sharing Goals Takeaways

69. Are they socializing on FaceBook? Facebook only?

70. Are they tweeting on Twitter?

71. Will you "broadcast" to the same messages to both?

72. Are they viewing and sharing photos and videos on Flickr, Vimeo?

73. Are they reviewing & voting on Digg, StumbleUpon, Yelp?

75. Small Groups & Classes

76. Serving Opportunities

77. Pathways

78. Readings

79. QuotesWhat links do you publish? Send people directly to content on LakesideChurch.com! Sharing & Publishing Goals Don’t make me think!

80. Your website is the foundation for Lakeside Church’s Social Media participation. Search Engine Optimization (SEO) is key for best impact. Optimize each key page Title, URL, H1, body copy, graphics, navigation, etc. Sharing & Publishing

82. Comment!

83. Tweet about it!

84. Vote on it!

85. Blog about it.

86. Link to it!Sharing & Publishing – Go Viral! Top 6 Ideas for Incredible Viral Content by Tamar Weinberg http://www.techipedia.com/2007/6-ideas-for-viral-content/

88. Test the waters and find what's best for you.

89. LISTEN! Watch what others are doing, how they are sharing.

90. Realize Social Networking is not an item on a checklist. You cannot mark it complete!

91. Realize Social Media is not “the answer” but can be a broad channel to communicate faster with a larger reach.

92. Engage with your friends and the community. Don’t just post without retweeting, commenting, asking questions. Participate!

93. You'll learn to cut through the clutter, and sharpen your focus as you network socially.

94. If you don’t have one, get a LinkedIn profile ASAP!Takeaways

95. Networking in Social Media Recap

96. Resources Groundswell POST approach to developing a Social Media Strategyhttp://blogs.forrester.com/groundswell/2007/12/the-post-method.html 10 Must-Haves for Your Social Media Policyhttp://mashable.com/2009/06/02/social-media-policy-musts/ 8 ways to use Social Media in Churchhttp://levite.wordpress.com/2008/03/25/8-ways-to-use-social-media-in-church/ 2009 Technology & Church Planting Conferences Roadmaphttp://www.goodmanson.com/2009-01/08/2009-technology-church-planting-conferences-roadmap/ 5 Essential Steps to Make Your Site Search & Social Media Friendlyhttp://mashable.com/2009/06/02/social-media-friendly-website/ Dana Lookadoo’s LinkedIn Presentation for tips on profile setup: Optimize Your Job Search on LinkedInhttp://www.slideshare.net/danalookadoo/optimize-your-job-search-1601194

97. Dana Lookadoo About the Presenter… Dana LookadooSEO Consultantdana@yoyoseo.comhttp://twitter.com/lookadoohttp://www.linkedin.com/in/lookadoohttp://www.danalookadoo.com Launching Summer 2009: YO YO SEOhttp://www.YOYOSEO.com You’re not On Your Own in SEOJoin the conversation. It’s Word-of-Mouth SEO!