Why Enterprises Struggle with Adopting Public Cloud as a Culture

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Why Enterprises Struggle with
Adopting Public Cloud as a Culture
Transcript of a discussion on how businesses struggle with cloud computing adoption, and how
they could improve by attaining a culture directed at cloud consumption and total productivity.
Listen to the podcast. Find it on iTunes. Download the transcript.
Sponsor: Hewlett Packard Enterprise.
Dana Gardner:Hello, and welcome to the next edition of the BriefingsDirect Voice of
the Analyst podcast series. I’m Dana Gardner, Principal Analyst at Interarbor Solutions,
your host and moderator for this ongoing discussion about hybrid IT and cloud
computing.
We will now examine why many businesses struggle with cloud computing adoption, and
how they could improve by attaining a culture directed at cloud consumption and total
productivity. Because of inertia, a lack of skills, and even outright hostility, some
enterprises are stumbling in their march to cloud use due to behavior and perception --
and not the actual technology hurdles.
We will now hear from an observer of cloud adoption
patterns on why a cultural solution to adoption may be
more important than any other aspect of digital business
transformation.
Here to help us explore why cloud inertia can derail
business advancement is Edwin Yuen, Senior Analyst for
Cloud Services and Orchestration, Data Protection, and
DevOps at Enterprise Strategy Group (ESG). [Note: Since
this podcast was recorded on Nov. 15, 2018, Edwin has
become Principal Product Marketing Manager at Amazon
Web Services.]
Welcome, Edwin. How are you?
Edwin Yuen: I’m doing fine, thank you.
Gardner:Edwin, why are enterprises finding themselves not ready for public cloud
adoption culturally?
Yuen: Culturally the issue with public cloud adoption is whether or not IT is prepared to
bring in the public cloud. I bring up the IT issue because public cloud usage is actually
really high within business organizations.
Yuen

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At ESG, we have found that cloud use is pretty significant -- well over 80 percent are
using some sort of public cloud service. It’s very high for infrastructure- (IaaS) and
platform-as-a-service (PaaS).
But the key here is, “What is the role of IT?” We see a lot of business end-users and
others essentially doing Shadow IT – of going around IT if they feel like their needs are
not met. That actually increases the friction between IT and the business.
It also leads to people going into the public cloud before they are ready, before there’s
been a proper evaluation – from a technical, cost, or even a convenience point of view.
That can potentially derail things.
But there is an opportunity for IT to reset the boundaries and meet the needs of the end
users, of thoughtfully getting into the public cloud.
Gardner:We may be at the point of having too much of a good thing. Even if people are
doing great things with cloud computing inside of an organization, unless it’s strategically
oriented to process, fulfillment, and a business outcome, then the benefits be can lost.
Plan before you go to public cloud
Yuen: When line of business (LOB) or other groups are not working with core IT in
going to the public cloud, they get some advantages from it -- but they are not getting the
full advantage. It’s like going from an old piece of smartphone technology, at 7 or 8 years
old, and then only going up to the fifth or sixth best phone. It’s a significant upgrade, but
it’s not the optimal way to do it. They’re not getting the full benefits.
The question is, “Are you getting the most
out of it, and is that thoughtfulness there?”
You want to maximize the capabilities and
advantages you get from public cloud and
minimize the inconvenience and cost.
Planning is absolutely critical for that -- and
it involves core IT.
So how do you bring about a cultural shift that says, “Yes, we are going into the public
cloud. We are not trying to stop you. We are not being overly negative. But what we are
trying to do is optimize it for everybody across the board, so that we as a company can
get the most out of it because there are so many benefits -- not just incremental benefits
that you get from immediately jumping in.”
Gardner:IT needs to take a different role, of putting in guardrails in terms of cloud
services consumption, compliance, and security. It seems to me that procurement is also
a mature function in most enterprises. They may also want to step in.
You want to maximize the
capabilities and advantages you
get from public cloud and minimize
the inconvenience and cost.

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When you have people buying goods individually on a credit card, you don’t necessarily
take advantage of volume purchasing, or you don’t recognize that you can buy things in
bulk and distribute them and get better deals or terms. Yet procurement groups are very
good at that.
Is there an opportunity to better conduct cloud consumption like with procuring any other
business service, with all the checks, balances, and best practices?
Cut cloud costs, buy in bulk
Yuen: Absolutely, and that’s an excellent point. I think people will often leave out
procurement, auditing, acquisitions or whatever department that there is for cloud. It
becomes critically important organizationally, especially from the end-user point of view.
From the organizational point of view, you can lose economies of scale. A lot of the
cloud providers will provide those economies of scales via an enterprise agreement.
That allows for purchasing power to be taken.
Yet if individuals go out and leave procurement behind, it’s like shopping at a retailer for
groceries without ever checking for sales or coupons. Buying in volume is just a smarter
way to centralize the entire organization so you can leverage it. It becomes a better cost
for the line of business, obviously. Cloud is really a consumption-based model, so
planning needs to be there.
We’ve talked to a lot of organizations. As they jump into cloud, they expect cost savings,
but sometimes they get an increase in cost because once you have that consumption
model available, people just go ahead and consume.
And what that generates is a variability in the cost of consumption; a variability in cost of
cloud. A lot of companies very quickly realize that they don’t have variable budgets --
they have fixed budgets. So they need to think about how they use cloud and the
consumption cost for an entire year. You can’t just go about your work and have some
flexibility but then find that you are out of budget when you get to the second half of the
third or fourth quarter of the fiscal year.
You can’t budget on open-ended
consumption. It requires a balance across
the organization, where you have flexibility
enough to be active -- and go into the cloud.
But you also need to understand what the
costs are throughout the entire lifecycle,
especially if you have fixed budgets.
Gardner:If you get to the fourth quarter and you run out of funds, you can’t exactly turn
off the mission-critical applications either. You have to find a way to pay for that, and that
can wreak havoc, particularly in a public company.
You need to understand what
the costs are throughout the
entire lifecycle, especially if you
have fixed budgets.

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In the public sector, in particular, they are very much geared to a CAPEX budget. In
cities, states, and the federal government, they have to bond large purchases, and do
that in advance. So, there is dissonance culturally in terms of the economics around
cloud and major buying patterns.
Learn About Comparing
App Deployment
Options
Yuen: We absolutely see that. There was an assumption by many that you would
simply want to go to an OPEX model and leave the CAPEX model behind. Realistically,
what you’re doing is leaving the CAPEX model behind from a consumption point of view
-- but you’re not leaving it behind from a budgeting and a planning point of view.
The economic reality is that it just doesn’t work that way. People need to be more
flexible, and that’s exactly what the providers have been adapting to. But the providers
will also have to allow you to consume in a way that allows you to lock down costs. But
that only occurs when the organization works together in terms of its total requirements
as opposed to just simply going out and using it.
The key for organizational change is to drive
a culture where you have flexibility and agility
but work within the culture to know what you
want to do ahead of time. Then the
organization can do the proper planning to
be fiscally responsible, and fiscally execute
on the operational plan.
Gardner:Going to a cloud model really does force behavioral changes at the holistic
business level. IT needs to think more like procurement. Procurement needs to get more
technical and savvier about how to acquire and use cloud computing services. This gets
complex. There are literally thousands, if not tens of thousands, of SKUs, different types
of services, you could acquire from any of the major public cloud providers.
Then, of course, the LOB people need to be thinking differently about how they use and
consume services. They need to think about whether they should coordinate with
developers for customization or not. It’s rather complex.
So let’s identify where the cultural divide is. Is it between IT of the old caliber and the
new version of IT? Is it a divide between the line of business people and IT? Between
development and operations? All the above? How serious is this cultural divide?
Holistic communication plans
The key for organizational change
is to drive a culture where you
have flexibility and agility but work
within the culture to know what
you want to do ahead of time.

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Yuen: It really is all of the above, and in varying areas. What we are seeing is that the
traditional roles within an organization have really been monolithic roles. End-users were
consumers, the central IT was a provider, and finances were handled by acquisitions
and the administration. Now, what we are seeing, is that everybody needs to work
together, and to have a much more holistic plan. There needs to be a new level of
communication between those groups, and more of a give-and-take.
It’s similar to the running of a restaurant. In the past, we had a diner, that was the end
user, and they said: “I want this food.” The chef says, “I am going to cook this food.” The
management says, “This food costs this much.” They never really talked to each other.
They would do some back-and-forth dialog, but there wasn’t a holistic understanding of
the actual need. And, to be perfectly honest, not everybody was totally satisfied. The
diners were not totally satisfied with the meal because it’s wasn’t made the way they
wanted. They weren’t going to pay for something they didn’t actually want. Finance fixed
the menu prices, but they would have liked to charge a little bit more. The chef really
wanted to cook a little bit differently or have the ability to shift things around.
The key for improved cloud adoption is opening
the lines of communication, bridging the divides,
and gaining new levels of understanding. As in
the restaurant analogy, the chef says, “Well, I
can add these ingredients, but it will change the
flavor and it might increase the cost.” And then
the finance people say, “Well, if we make better
food, then more people will eat it.” Or, “If we
lower prices, we will get more economies of scale.” Or, “If we raise prices we will reduce
volume of diners down.” It’s all about that balance -- and it’s an open discussion among
and between those three parts of the organization.
This is the digital transformation we are seeing across the board. It’s about IT being
more flexible, listening to the needs of the end users, and being willing to be agile in
providing services. In exchange, the end users come to IT first, understand where the
cloud use is going, and can IT be responsive. IT knows better what the users want. It
becomes not just that they want solutions faster, but by how much. They can negotiate
based on actual requirements.
Read Why IT Operations
And Developers
Should Get Along
And then they all work with operations and other teams and say, “Hey, can we get
those resources? Should we put them on-premises or off-premises? Should we
purchase it? Should we use CAPEX, or should we use OPEX?” It becomes about
changing the organization’s communication across the board and having the ability to
The key for improved cloud
adoption is opening the lines
of communication, bridging the
divides, and gaining new
levels of understanding.

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look at it from more than just one point of view. And, honestly, most organizations really
need help in that.
It’s not just scheduling a meeting and sitting at a table. Most organizations are looking
for solutions and software. They need to bridge the gap, provide a translation of where
management of software can come together and say, “Hey, here are the costs related to
the capacity that we need.” So everyone sits together and says, “Okay, well, if we need
more capacity and the cost turns into this and the capacity turns into that, you can do the
analysis. You can determine if it’s better in the cloud, or better on-premises. But it’s
about more than just bringing people together and communicating. It has to provide
them the information they need in order to have a similar discussion and gain common
ground to work together.
Gardner:Edwin, tell us about yourself and ESG.
Pathway to the Cloud
Yuen: Enterprise Strategy Group is a research and analyst firm. We do a lot of work
with both vendors and customers, covering a wide range of topics. And we do custom
research and syndicated research. And that backs a lot of the findings that we have
when we have discussions about where the market is going.
I cover cloud orchestration and services, data protection, and DevOps, which is really
the whole spectrum of how people manage resources and how to get the most out of the
cloud -- the great optimization of all of that.
As background, I have worked at Hewlett Packard Enterprise (HPE), Microsoft, and at
several startups. I have seen this whole process come together for the growth of the
cloud, and I have seen different changes -- when we had virtualization, when we had
great desktops, and seeing how IT and end-users have had to change.
This is a really exciting time as we get public
cloud going; more than just an idea. It’s like when
we first had the Internet. We are not just talking
about cloud, we are talking what we are doing in
the cloud and how the cloud helps us. And that’s
the sign of the maturity of the market, but also the
sign of what we need to do in order to change, in
order to take the best out of it.
Gardner:Your title is even an indicator that you have to rethink things -- not just in slices
or categories or buckets -- but in the holistic sense. Your long, but very apropos, job title
really shows what we have been talking about that companies need to be thinking
differently.
This is a really exciting time ...
we are not just talking about
cloud, we are talking about
what we are doing in the cloud
and how the cloud helps us.

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So that gets me to the issue about skills. So maybe the typical IT person -- and I don’t
want to get into too much of a generalization or even stereotyping -- seems to be content
to find a requirement set, beaver along in their cubicle, maybe not be too extroverted in
terms of their skills or temperament, and really get the job done. It is detail-oriented, it is
highly focused.
But in order to accomplish what companies need to do now -- to cross-pollinate, break
down boundaries, think outside of the box -- that requires different skills, not just
technical but business; not just business but extroverted or organizationally aggressive
in terms of opening up channels with other groups inside the company, even helping
people get out of their comfort zone.
So what do you think is the next step when it comes to finding the needed talent and
skills to create this new digitally transformed business environment?
Curious IT benefits business
Yuen: In order to find that skill set, you need to expand your boundaries in two ways.
One is the ability to take your natural interest in learning and expand it. I think a lot of us,
especially in the IT industry, have been pushed to specialize in certain things and get
certifications, and you need to get as deep as possible. We have closed our eyes to
having to learn about other technologies or other items.
Most technical people, in general, are actually fairly inquisitive. We have the latest
iPhone or Android. We are generally interested. We want to know the market because
we want to make the best decisions for ourselves.
We need to apply that generally within our business lives and in our jobs in terms of
going beyond IT. We need to understand the different technologies out there. We don’t
have to be masters of them, we just need to understand them. If we need to do
specialization, we go ahead. But we need to take our natural curiosity -- especially in our
private lives -- and expand that into our work lives and get interested in other areas.
The second area is accepting that you don’t have to be the expert in everything. I think
that’s another skill that a lot in business should have. We don’t want to speak up or learn
if we fear we can’t be the best or we might get corrected if we are wrong.
But we really need to go ahead and learn
those new areas that we are not expert in.
We may never be experts, but we want to
get that secondary perspective. We want to
understand where finance is coming from in
terms of budgetary realities. We need to
learn about how they do the budget, what
the budget is, and what influences the costs.
We need to learn those new areas
that we are not expert in. … We
need to learn how they do the
budget, what the budget is, and
what influences the costs.

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If we want to understand the end users’ needs, we need to learn more about what their
requirements are, how an application affects them, and how it affects their daily lives. So
that when we go to the table and they say, “I need this,” you have that base
understanding and know their role.
By having greater knowledge and expanding it, that allows you to go ahead and learn a
lot more and as you expand from that area. You will discover areas that you might
become interested in or that your company needs. That’s where you go ahead, double-
down, and take your existing learning capabilities and go really, really deep.
A good example is if I have a traditional IT infrastructure. Maybe I have learned virtual
machines, but now I am faced with such things as cloud virtual machines, containers,
and Kubernetes, and with serverless. You may not be sure in what direction to go, and
with analysis paralysis -- you may not do anything.
What you should do is learn about each of those, how it relates, and what your skills are.
If one of those technologies booms suddenly, or it becomes an important point, then you
can very quickly make a pivot and learn it -- as opposed to just isolating yourself.
So, the ability to learn and expand the skills gap creates opportunities for everybody.
How to Put the Right People
In the Right Roles
For Digital Transformation
Gardner:Well, we are not operating in a complete vacuum. The older infrastructure
vendors are looking to compete and remain viable in the new cloud era. They are trying
to bring out solutions that automate. And so are the cloud vendors.
What are you seeing from cloud providers and the vendors as they try to ameliorate
these issues? Will new tools, capabilities, and automation help gain that holistic,
strategic focus on the people and the process?
Cloud Coordinators Needed
Yuen: The providers and vendors are delivering the tools and interfaces to do what we
call automation and orchestration. Sometimes those two terms get mixed together, but
generally I see them as separate. Automation is taking an existing task, or a series of
tasks or process, and making it into a single, one-button-click type of thing. The best way
I would describe it is almost like an Excel macro. You have steps 1, 2, 3, and 4, I am
going to go ahead and do 1, 2, 3 and 4 as a script with a single button.
But orchestration is taking those processes and coordinating them. What if I need to
have decision points in coordination? What if I need to decide when to run this and when

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not to run that? The cloud providers are delivering the APIs, entry points, and the data
feedback so you have the process information. You can only automate based on the
information coming in. We are not blindly saying we are going to do one, two and three
or A, B and C; we are going to react based on the situation.
So we really must rely on the cloud providers to deliver that level of information and the
APIs to execute on what we want to do.
And, meanwhile, the vendors are creating the ability to bring all of those tools together
as an information center, or what we traditionally have called a monitoring tool. But it’s
really cloud management where we see across all of the different clouds. We can see all
of the workloads and requirements. Then we can build out the automation and
orchestration around that.
Some people are concerned that if we build a lot of
automation and orchestration, that they will automate
themselves out of a job. But realistically what we
have seen is with cloud and with orchestration is that
IT is getting more complex, not less complex.
Different environments, different terminologies,
different way to automate, the complexities of
integrating more than just the steps that IT has – this
has created a whole new area for IT professionals to
get into. Instead of deciding what button to press and
doing the task, they will automate the tests. Then we are left to focus on determining the
proper orchestration, of coordinating amongst all the other areas.
So as the management has gone up a level, the skills and the capabilities for the
operators are also going to go up.
Gardner:It seems to me that this is a unique time in the long history of IT. We can now
apply those management principles and tools not just to multicloud or public cloud, but
across private cloud, legacy, bare-metal, virtualization, managed service providers, and
SaaS applications. Do you share my optimism that if you can, in effect, adjust to cloud
heterogeneity that you can encompass all of IT heterogeneity and get comprehensive,
data-driven insights and management for your entire IT apparatus regardless of where it
resides, how it operates, and how it's even paid for?
Seeing Through the Clouds
Yuen: Absolutely! I mean that’s where we are going to end up. It’s an inverse of the
mindset that we currently have in IT, which is we maintain a specific type of
infrastructure, we optimize and modify it, and then the end result is it’s going to impact
the application in a positive way, we hope.
What we have seen is with
cloud and with [automation
and] orchestration is that IT
is getting more complex,
not less complex. … this
has created a whole new
area for IT professionals.

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What we are doing now is we are inverting that thinking. We are managing applications
and the applications help deliver the proper experience. That’s what we are monitoring
the most, and it doesn’t matter what the underlying infrastructure or the systems are. It’s
not that we don’t care, we just don’t care necessarily what the systems are.
Once we care about the application, then we look at the underlying infrastructure, and
then we optimize that. And that infrastructure could be in the public cloud, across
multiple providers, it could be in a private cloud, or a traditional backend and large
mainframe systems.
It’s not that we don’t care about those backend systems. In fact, we care just as much as
we did before – it’s just that we don’t have to have that alignment. Our orientation isn’t
system-based or application-based. Now, there potentially could be anything -- and the
vendors with systems management software, they are extending that out.
So it doesn’t matter if it’s a VMware system, or a bare metal system, or a public cloud.
We are just managing the end-result relative to how those systems operate. We are
going to let the tools go ahead and make sure they execute.
Our ability to understand and monitor is going
to be critical. It’s going to allow us to extend out
and manage across all the different
environments effectively. But most importantly,
it’s all affecting the application at the top. So
you’re becoming a purveyor and providing
better skills to the end-users and to finance.
Gardner:While you’re getting a better view application-by-application, you’re also
getting a better opportunity to do data analysis across all of these different deployments.
You can find ways of corralling that data and its metadata and move the workloads into
the proper storage environment that best suits your task at the moment under the best
economics of the moment.
Not only is there an application workload benefit, but you can argue that there is an
opportunity to finally get a comprehensive view of all of the IT data and then manage
that data into the right view -- whether it’s a system of record benefit, application support
benefit or advanced analytics, and even out to the edge.
Do you share my view that the applications revolution you are describing also is
impacting how data is going to be managed, corralled, and utilized?
Data-driven decision making
Yuen: It is, and that data viewpoint is applicable in many ways. It’s one of the reasons
why data protection and analysis of that data becomes incredibly important. From the
Our ability to understand and
monitor is going to be critical. It’s
going to allow us to extend out
and manage across all the
different environments effectively.
Our ability to understand and
monitor is going to be critical. It’s
going to allow us to extend out
and manage across all the
different environments effectively.

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positive side, we are going to get a wealth of data that we need in order to do the
optimizations.
If I want to know the best location for my apps, I need all the information to understand
that. Now that we are getting that data in, it can be passed to machine learning (ML) or
artificial intelligence (AI) systems that can make decisions for us going forward. Once we
train the models, they can be self-learning, self-healing, and self-operating. That’s going
to relieve a lot of work from us.
Data also impacts the end-users. People are taking in data, and they understand that
they can use it for secondary users. It can be used for development, it can be used for
sales. I can make copies of that data, so I don’t want to touch the production data all the
time. There is so much insight I can provide to the end users. In fact, the explosion of
data is a leading cause of increased IT complexity.
We want to maximize the information
that we get out of all that data, to
maximize the information the end-users
are getting out of it, and also leverage
our tools to minimize the negative
impact it has for management.
Gardner:What should enterprises be
doing differently in order to recognize the opportunity, but not fall to the wayside in terms
of these culture and adoption issues?
Come Together, Right Now, Over Cloud
Yuen: The number one thing is to start talking and developing a measured, sustainable
approach to going into the cloud. Come together and have that discussion, and don’t be
afraid to have that discussion. Whether you’re ready for cloud or you’ve already gone in
and need to rein it back in. No matter what you need to do, you always have that
centralized approach because that approach is not going to be a one-time thing. You
don’t make a cloud plan and then not revisit it for 20 years -- you live it. It’s an ongoing,
living, breathing thing -- and you’re always going to be making adjustments.
But bring the team together, develop a plan, build an approach to cloud that you’re going
to be living with. Consider how you want to make decisions and bring that together with
how you want to interact with each other. That plan is going to help build the
communication plan and build the organization to help make that cultural shift.
Companies honestly need to do an assessment of what they have. It’s surprising that a
lot of companies just don’t know how much cloud they are using. They don’t know where
it’s going. And even if it’s not in the cloud yet, they don’t know what they need.
We want to maximize the information
that we get out of all that data, to
maximize the information the end-users
are getting out of it, and also leverage
our tools to minimize the negative
impact it has for management.

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A lot of the work is understanding what you have. Once you build out the plan of what
you want to do, you essentially get your house in order, understand what you have, then
you know where you want to go, where you are, and then you can begin that journey.
The biggest problem we have right now is companies that try and do both at the same
time. They move forward without planning it out. They may potentially move forward
without understanding what they already have, and that leads to inefficiencies and
cultural conflicts, and the organizational skills gaps issues that we talked about.
So again, lay out a plan and understand what you have, those are the first two steps.
Then look for solutions to help you understand and capture the information about the
resources you already have and how you are using them. By pulling those things
together, you can really go forward and get the best use out of cloud.
Learn About Smooth Transitions to Multicloud
Gain Insights to
Easier Digital Transformations
Gardner:I’m afraid we’ll have to leave it there. We have been exploring many different
business issues around the adoption patterns for cloud, how to avoid pitfalls, and even
start rethinking your entire organization. It seems to me that cloud adoption is a catalyst
to larger change. And we have heard why a cultural solution might be among the most
important aspects of making a successful transition to cloud adoption.
Please join me in thanking our guest, Edwin Yuen, Senior Analyst for Cloud Services
and Orchestration, Data Protection, and DevOps at ESG. [Note: Since this podcast was
recorded on Nov. 15, 2018, Edwin has become Principal Product Marketing Manager at
Amazon Web Services.] Thank you so much, Edwin.
Yuen: Thank you.
Gardner:And a big thank you as well to our audience for joining this BriefingsDirect
Voice of the Analyst hybrid IT and cloud computing strategies interview.
I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host for this ongoing
series of Hewlett Packard Enterprise-sponsored discussions. Thanks again for listening.
Please pass this on to your IT community, and do come back next time.
Listen to the podcast. Find it on iTunes. Download the transcript.
Sponsor: Hewlett Packard Enterprise.
Transcript of a discussion on how businesses struggle with cloud computing adoption, and how
they could improve by attaining a better culture directed at cloud consumption and total
productivity. Copyright Interarbor Solutions, LLC, 2005-2019. All rights reserved.
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