TheTrendwatch #11

TheTrendWatch
by FullSIX Group
#11

1 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization

SUPERNOVA
Culture changing, life changing, business changing.

The shocks we are witnessing are just the first
signals of a system reaching its critical mass to go
supernova.

The future is made out of the same basic elements
but with a drastically different landscape with new
vector of failure and growth.

TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections
Mobile Mayhem
Meaningful Marketing
Surf Marketing

Conclusion

TheTrendWatch#11
SUPERNOVA

6th sense
Inter Connections
Mobile Mayhem
Surf Marketing

Conclusion

What's happening?


( ) Ajouteter Gowala


How to react?


TheTrendWatch#11
SUPERNOVA

6th sense
Inter Connections
Mobile Mayhem
Surf Marketing

Conclusion

What's happening?


More than 80,000 websites
have implemented
Facebook Connect
since December 2008
and more than 60m
Facebook users engage
with it across these
external sites each month.


The average social gamer is a 43-year-old
woman

100 million people are playing these games and
about $1 billion in revenue is expected this year


SquareUp.com


How to react?


#sneaky

To both gain some PR and test agencies JetBlue senior VP Marty St. George, tweeted:
“We’re pitching our advertising AOR. Curious on digital savvy
…first test is how many of the agencies will find me on Twitter.”

Jansen Sport Synchronized shopping:
+147.6% more time spend on the site.


On January 24th,
the fan page grew
from 41,278 Fans
to 343,169 fans
in 24h...

That is 301,000 new fans,
and 301,000 bagels.


Infomercials on TV now expect
more than 50% of buyers to order online


TheTrendWatch#11
SUPERNOVA

6th sense
Inter Connections
Mobile Mayhem
Surf Marketing

Conclusion

TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections

Mobile Mayhem
Surf Marketing

Conclusion

What's happening?


There are
more mobile device
than televisions and
computers combined.


¼ of facebook visits worldwide
(100 million) are via mobile.


90% of digital music
sold in Japan is mobile


By 2013 more of your site
visitors may be clicking in via
a smart phone than from a
desktop Web browser


4G
LG presented real-time demonstrations of full HD video files,
video conferences and web-surfing at speeds up to 100Mbps
for downloads and 50Mbps for uploads, downloading an
entire movie to your phone in a minute.

4G will be available in 30 markets by the end of 2010.


Verizon and Skype announced a partnership deal
at the Mobile World Congress in Barcelona

The number of people accessing news and information via mobiles in the US more than doubled
between Jan 2008 and Jan 2009, thanks in part to the iPhone.

Sources: Source: comScore, March 2009


“Millions of people now own Kindles,”
said Jeff Bezos, founder and CEO of Amazon.com.
“And Kindle owners read, a lot: When we have both editions,
we sell 6 Kindle books for every 10 physical books…
This is year-to-date and includes only paid books.”


How to react?


The average iPhone application has an engagement of 9.6 minutes per session
and is accessed 19.9 times over its life cycle - for an average total use time per
user of three hours and 10 minutes.

Source: Greystone, May 2009


Digital ticketing:
From 37.4 million in 2008
to over a billion by 2011

The air industry can save $500 million
annually by migrating to mobile passes

Sources: Jupiter Research


TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections

Mobile Mayhem
Surf Marketing

Conclusion

TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections
Mobile Mayhem
Surf Marketing

Conclusion

What's happening?


How to react?



Added value
If you act instead of communicate
for the consumer to express a message, you increase
not only the perception of your brand
but also the added value you bring
Do to your consumer!

You drive them to seek the next interaction.

Declare

Perceived
Brand Value


TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections
Mobile Mayhem
Surf Marketing

Conclusion

TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections
Mobile Mayhem

Surf Marketing
Conclusion

What's happening?


Secret London
188k members in two weeks!

JK Wedding Entrance Dance: 42,390,414 views
Music: "Forever" by Chris Brown


How to react?


Synchronize your Marketing!
The art of analyzing qualitative and quantitative data
in order to define for a brand
its strategy, message, and media mix…

… In real time, at the right place, across all available
channels through the most efficient touchpoints.


#tag Strategy


CBS has rejected the ad, creating a content wave.
50,000 new members sign up in a week.


TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections
Mobile Mayhem

Surf Marketing
Conclusion

TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections
Mobile Mayhem
Surf Marketing

Conclusion

Poetry is when you make new things familiar,
and familiar things new.

Samuel Johnson


A perfect strategy



Synchronizing real life with all
medias, messages and services
A perfect strategy into a seamless experience



Synchronizing real life with all
medias, messages and services
A perfect strategy into a seamless experience


Building new perspectives for the brand
on meaningful shared values


Thank You!

TheTrendWatch by FullSIX Group

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TheTrendwatch #11

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