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TheTrendWatch#17

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BANG
TheTrendWatch#17
Strictly confidential: Do not distribute or reproduce without authorization1
Strictly confidential: Do not distribute or reproduce without authorization2
15 Years...
Strictly confidential: Do not distribute or reproduce without authorization3
15 Years!

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TheTrendWatch#17

  1. 1. BANG TheTrendWatch#17 Strictly confidential: Do not distribute or reproduce without authorization1
  2. 2. Strictly confidential: Do not distribute or reproduce without authorization2 15 Years...
  3. 3. Strictly confidential: Do not distribute or reproduce without authorization3 15 Years!
  4. 4. Strictly confidential: Do not distribute or reproduce without authorization4 15 Years!
  5. 5. Strictly confidential: Do not distribute or reproduce without authorization5 15 Years!
  6. 6. Strictly confidential: Do not distribute or reproduce without authorization6 15 Years!
  7. 7. Strictly confidential: Do not distribute or reproduce without authorization7 15 Years!
  8. 8. Strictly confidential: Do not distribute or reproduce without authorization8 15 Years!
  9. 9. Strictly confidential: Do not distribute or reproduce without authorization9 15 Years!
  10. 10. Strictly confidential: Do not distribute or reproduce without authorization10 Yet...
  11. 11. Strictly confidential: Do not distribute or reproduce without authorization11 15 Years?
  12. 12. Strictly confidential: Do not distribute or reproduce without authorization12 15 Years?
  13. 13. Strictly confidential: Do not distribute or reproduce without authorization13 15 Years?
  14. 14. Strictly confidential: Do not distribute or reproduce without authorization14 15 Years?
  15. 15. Strictly confidential: Do not distribute or reproduce without authorization15 15 Years?
  16. 16. Strictly confidential: Do not distribute or reproduce without authorization16 Are there “new technology-proof” business categories?
  17. 17. Strictly confidential: Do not distribute or reproduce without authorization17 Disruption doesn’t care about how good you were yesterday. Who’s next?
  18. 18. Strictly confidential: Do not distribute or reproduce without authorization18 How new technologies impact my business? “50% of the Australian economy is under immediate threat” according to Deloitte’s Digital Disruption 2013 report: http://goo.gl/NLDGm
  19. 19. Heads up display? 3D Printing?Mobile payment?Big data? Brand Content? Social Media? Digital Spaces? Privacy? Geo-marketing? Human Resources? Strictly confidential: Do not distribute or reproduce without authorization19 How do new technologies impact my business?
  20. 20. Strictly confidential: Do not distribute or reproduce without authorization20 “We can't solve problems by using the same kind of thinking we used when we created them.” - Albert Einstein TODAY TOMORROW THE NEXT 15 YEARS ?
  21. 21. BANG Strictly confidential: Do not distribute or reproduce without authorization21 Nanotechnology is the new frontier.
  22. 22. BANG BitsAtom s N eurons Genes Strictly confidential: Do not distribute or reproduce without authorization22 Nanotechnology is the new frontier.
  23. 23. mm cm nm Strictly confidential: Do not distribute or reproduce without authorization23 Nanotechnology? “The engineering of functional systems at the molecular scale.” 1 millimeter = 1,000,000 nanometer
  24. 24. Strictly confidential: Do not distribute or reproduce without authorization24 Jean-Marie LEHN Nobel Price in Chemistry “Nano: the Next Dimension”: http://goo.gl/M7VQu Nanotechnology?
  25. 25. Bits Strictly confidential: Do not distribute or reproduce without authorization25
  26. 26. Strictly confidential: Do not distribute or reproduce without authorization26 Bits became Qubits.
  27. 27. Strictly confidential: Do not distribute or reproduce without authorization27 Harvard, Lockheed Martin, Google, Amazon and more, already use Quantum Computing via the DWave One: http://goo.gl/fIHvk For example, Google performs machine learning and image recognition: http://goo.gl/IMQXi The rise of quantum computing.
  28. 28. Strictly confidential: Do not distribute or reproduce without authorization28 Privacy? Even best online banking security today is vulnerable to quantum computing attacks!
  29. 29. Strictly confidential: Do not distribute or reproduce without authorization29 Smart dust! Smart Dust is a research project by Kris Pister, from the University of California, Berkeley: http://goo.gl/WDRbx
  30. 30. Strictly confidential: Do not distribute or reproduce without authorization30 So what?
  31. 31. Strictly confidential: Do not distribute or reproduce without authorization31 Discover Wolfram applications: http://goo.gl/xqwg Test Wolfram Alpha: http://goo.gl/mfvY The death of search by computational knowledge.
  32. 32. Strictly confidential: Do not distribute or reproduce without authorization32 The death of search by predictive assistance. “Google Now” leverages geolocalization, news and events, your known preferences, and available data of all kinds, to add predictive power to search: http://goo.gl/NNQSH
  33. 33. LifestreamApplications Transaction Capture Upload Interaction Facebook friends feed Stock market CNN Yelp Wolfram WikipediaSpotify LinkedIn Twitter Buzzfeed HSBC Amex Strictly confidential: Do not distribute or reproduce without authorization33 From information access to information usage... Jan 20, 2013 10:12pm, Google's co-founder Sergey Brin riding the subway in NYC with Google Glass: http://goo.gl/CKS0g
  34. 34. Strictly confidential: Do not distribute or reproduce without authorization34 Leverage bits revolution to make intelligence simple. P&G's CIO Filippo Passerini calls it: "Getting beyond the what to the why and the how." If decision-makers have to spend too much time with data figuring out what has happened in an important area of operations, they may never get to why it happened, or how to address the issue. Harvard Business Review: http://goo.gl/jT1rx
  35. 35. Production Media Time Place (…) Traffic Conversion Value over time (…) Strictly confidential: Do not distribute or reproduce without authorization35 Leverage bits revolution to change your job perception. “When data connects all the dots from business objectives to communication and transformation, marketing becomes a revenue stream.” Michael Stoeckel Head of Ad Operations, JP Morgan Chase: http://goo.gl/CsEkD CPMGRP V (for Value)
  36. 36. Strictly confidential: Do not distribute or reproduce without authorization36 Leverage bits revolution to build brands in real life. Heineken is testing the “physital” Ignite bottle design during Milan Design Week parties. The bottle have its own sensors and the ability to connect wirelessly to its environment to generate multiple brand experiences: http://goo.gl/fSP4o
  37. 37. Strictly confidential: Do not distribute or reproduce without authorization37 Leverage bits revolution to (re)invent your industry. A fast growing alternative to taxi: http://goo.gl/xK9Yn
  38. 38. Atoms Strictly confidential: Do not distribute or reproduce without authorization38
  39. 39. Strictly confidential: Do not distribute or reproduce without authorization39 Nanomaterial: The new gold rush. More about Graphene: http://goo.gl/zq4p
  40. 40. Strictly confidential: Do not distribute or reproduce without authorization40 “The principles of physics do not speak against the possibility of maneuvering things atom by atom. It is not an attempt to violate any laws; it is something, in principle, that can be done; but in practice, it has not been done yet because we were too big.” Richard FEYNMAN Nobel Prize in physics With 15,342 atoms, this parallel-shaft speed reducer gear is one of the largest nanomechanical devices ever modeled in atomic detail. Nanofactory: The 2nd industrial revolution!
  41. 41. Strictly confidential: Do not distribute or reproduce without authorization41 How does a nanofactory works: http://goo.gl/a9lqK Nanofactory: The 2nd industrial revolution!
  42. 42. Strictly confidential: Do not distribute or reproduce without authorization42 The end of scarcity!
  43. 43. Strictly confidential: Do not distribute or reproduce without authorization43 With great powers comes great responsibility. Advanced nanotechnology offers unprecedented opportunities for progress: defeating poverty, starvation, and disease, opening up outer space, and expanding human capacities... But it also brings unprecedented risks like massive job displacement causing economic and social disruption, threats to civil liberties from ubiquitous surveillance, and the specter of devastating wars fought with far more powerful weapons of mass destruction. The Center for Responsible Nanotechnology: http://goo.gl/AEBJy
  44. 44. Strictly confidential: Do not distribute or reproduce without authorization44 So what?
  45. 45. Strictly confidential: Do not distribute or reproduce without authorization45 This revolution started! Dreambox 3D printing vending machine: http://goo.gl/7SUKy
  46. 46. Strictly confidential: Do not distribute or reproduce without authorization46 Now available to everyone... Dita Von Teese, rocking her 3D printed dress at the grand premiere of Shapeways, the 3D print open marketplace: http://goo.gl/KhBI
  47. 47. Strictly confidential: Do not distribute or reproduce without authorization47 How will brands react? (Did they learn from past disruptions?)
  48. 48. Strictly confidential: Do not distribute or reproduce without authorization48 The secondary sector under immediate threat... “Taiwan's Foxconn Technology Group, known for assembling Apple's iPhones and iPads in China, plans to use more robots, with one report saying the company will use one million of them in the next three years, to cope with rising labor costs.” Reuters Foxconn to rely more on robots: http://goo.gl/sCrVp “By the end of this decade, we will see 3D printers doing the small-scale production of previously labor-intensive crafts and goods. It is entirely conceivable that in the next decade we start 3D-printing buildings and electronics.” Forbes The End of Chinese Manufacturing and Rebirth of U.S. Industry: http://goo.gl/hQFgU
  49. 49. Strictly confidential: Do not distribute or reproduce without authorization49 Unprecedented opportunities! Samsung working on Graphene in partnership with SAINT, SKKU Advanced Institute of Nano Technology: http://goo.gl/BgHhk
  50. 50. Strictly confidential: Do not distribute or reproduce without authorization50 Fabric that bends light to create invisibility: http://goo.gl/WALR8 Smart windows at the Molecular Foundry nanoscience research facility, Berkeley Lab: http://goo.gl/sx3Kj Spray-on solar cells, Texas University: http://goo.gl/BSpWv Liquipel hydrophobic nanotechnology: http://goo.gl/sx3Kj New materials, new functions...
  51. 51. Neurons Strictly confidential: Do not distribute or reproduce without authorization51
  52. 52. Strictly confidential: Do not distribute or reproduce without authorization52 Human cell growing on a man-made material, special structure that bends when the neuron sends an electric pulse. Department of Mechanical and Aerospace Engineering Understanding our brain...
  53. 53. New mammalian (Logic) Old mammalian (Emotion) Reptilian (Survival) 11 million pieces of information received every second Only 40 pieces of information processed every second “System 1” is generally automatic, affective and heuristic-based, which means that it relies on mental “shortcuts.” It quickly proposes intuitive answers to problems as they arise. “System 2”, which corresponds closely with controlled processes, is slow, effortful, conscious, rule-based and also can be employed to monitor the quality of the answer provided by System 1. If it’s convinced that our intuition is wrong, then it’s capable of correcting or overriding the automatic judgments. Strictly confidential: Do not distribute or reproduce without authorization53 System 1 / System 2
  54. 54. The bat costs $1.05 The ball costs $0.05 $1.05 + $0.05 = $1.10 10 cents, of course! System 1 System 2 Strictly confidential: Do not distribute or reproduce without authorization54 If a bat and a ball together cost $1.10, and the bat costs $1 more than the ball, how much does the ball cost? Shane Frederick MIT Sloan professor develops new intelligence test: http://goo.gl/7eCqc
  55. 55. Strictly confidential: Do not distribute or reproduce without authorization55 President Obama unveiled a new initiative to map the human brain. The plan is to invest $100 million starting in 2014, so scientists can create a "road map" of the brain's circuits. The initiative could develop tools to help treat diseases like Alzheimer's and Parkinson's. The Helen Wills Neuroscience Institute, University of California: http://goo.gl/geFXP
  56. 56. Strictly confidential: Do not distribute or reproduce without authorization56 From MBA to MBE: Mind Brain & Education “Educational neuroscience provides the most relevant level of analysis for resolving today’s core problems in education” Laura-Ann Petitto & Kevin Dunbar MBE Harvard: http://goo.gl/y2Ij6
  57. 57. Strictly confidential: Do not distribute or reproduce without authorization57 So what?
  58. 58. Strictly confidential: Do not distribute or reproduce without authorization58 “It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.” Steve Jobs
  59. 59. Strictly confidential: Do not distribute or reproduce without authorization59 “People can’t articulate what they really want. The act of thinking about a feeling change the feeling! So it is key to measure the feeling at the source without thinking.” Dr. A.K. Pradeep Nielsen Neuroscience http://goo.gl/HkAwL
  60. 60. Attention Emotion Memory Persuasion Purchase intent Novelty Understanding Timeline of cognition 0 to 300 milliseconds INFORMATION 300 to 500 milliseconds REACTION 500 Milliseconds to 1 second EXPRESSION All cognitive biases color the expression (Age, sex, race, socio-economics…) Neuroscience measurement Strictly confidential: Do not distribute or reproduce without authorization60 Don’t ask.
  61. 61. Strictly confidential: Do not distribute or reproduce without authorization61 Don’t ask, don't tell. David Poltrack, Chief Research Officer for CBS Corp. partners with Nielsen to see how far you can leverage Neuroscience to optimize media: http://goo.gl/QooDk Nielsen “Yes!...” CBS Corp. “Can you cut a 30 second TV ad in half and still increase effectiveness?”
  62. 62. +15% +18% -24% Strictly confidential: Do not distribute or reproduce without authorization62 Nielsen, april 2012 More trends about brand trust: http://goo.gl/ohZ9
  63. 63. Strictly confidential: Do not distribute or reproduce without authorization63 “Our Brand Story Units have 1%-2% CTR’s: Over 10x industry average.” - Jonah Peretti BuzzFeed CEO at SxSW 2013 Toyota & General Electrics are recurrent and successful partners… Discover the “behind the scene” of Buzzfeed native ads creation: http://goo.gl/jCK6Q EQ+IQ: The Native Ads
  64. 64. Strictly confidential: Do not distribute or reproduce without authorization64 EQ+IQ: The Native Ads Weekly content from Vice Magazine feeding their promotion “Saturday Night Life” teaser for iTunes pre-orders...Vine, Instagram, YouTube micro-events...
  65. 65. Genes Strictly confidential: Do not distribute or reproduce without authorization65
  66. 66. Strictly confidential: Do not distribute or reproduce without authorization66 Researchers have built a transistor – the critical switch at the heart of all computers – from DNA and RNA, the two biological molecules that store the information necessary for living things to replicate and grow: http://goo.gl/ninyh Biological computers.
  67. 67. Strictly confidential: Do not distribute or reproduce without authorization67 Longevity Escape Velocity. “The first 1000-year-old is probably only ~10 years younger than the first 150-year-old” Aubrey D. N. J de Grey http://goo.gl/CiIIO Should people be required to die? http://goo.gl/b3hK0
  68. 68. Strictly confidential: Do not distribute or reproduce without authorization68 So what?
  69. 69. A new form of corporate responsibility? Strictly confidential: Do not distribute or reproduce without authorization69 Maybe the real global debate about health is not about nutrition, ecology, etc... Nanotechnologies may be the future of our well being. Same questions, new answers...
  70. 70. Strictly confidential: Do not distribute or reproduce without authorization70 3 advices
  71. 71. Strictly confidential: Do not distribute or reproduce without authorization71 #1 Kill statu quo! “I’m not looking for big money! I go on business because I see a problem, and I think I can fix it.” Elon Musk Founder of PayPal, Tesla Motors, SpaceX, SolarCity
  72. 72. Small Disruption ShortTerm LongTerm Big Disruption The Impact of New Technologies: Music B A N GData is critical in the way you sell music to people, and easy to gather through diffusion platform and listening devices Core products became dematerialized, the price of its reproduction and transport dropped to zero Understanding the link between music and pleasure will probably influence the way we make it and use it, but this will take time Life expectancy -- and it’s connected knowledge accumulated -- will have a direct impact on the music industry Strictly confidential: Do not distribute or reproduce without authorization72 #2 Get involved
  73. 73. Small Disruption ShortTerm LongTerm Big Disruption The Impact of New Technologies: Luxury B A N G The fast adoption of dematerialized commerce will change the dynamics of luxury retail, and the relational media shift will transform the way we build luxury brands Molecular nanotechnology will redefine the very notion of luxury goods by introducing new materials, functions, customization first, then suppressing scarcity We will be able to understand deeper the buying mechanism behind splurging Change in our quality of life will redefine luxury needs Strictly confidential: Do not distribute or reproduce without authorization73 #2 Get involved
  74. 74. $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Change Management & Innovation Internal Idea(s) Need Project Roadmap Management Validation Project Development User Testing Project Success / Failure Project Roll out Strictly confidential: Do not distribute or reproduce without authorization74 #3 Take shortcuts
  75. 75. BANG Thank You!Ask a question! damon@fullsix.com Steal a slide? slideshare.net/damoncb Strictly confidential: Do not distribute or reproduce without authorization75

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