Digital Marketing benefits your business. It can create leads, sales and satisfied customer.
Over 8 weeks here is a plan to boost your marketing. Just an hour each day is all you need.
Find ideas on how to integrate digital marketing and social meda across the marketing mix and in a number of channels.
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Give your marketing a boost 41 things in 41 days
1. Give your Digital
Marketing a Boost.
41 things to do in
41 days.
A Practical Guide
1
Wednesday, 20 June 12
2. marketing needs
single-mindedness.
so you can do more
with your time.
This work is licensed under the
Creative Commons Attribution-
NonCommercial-ShareAlike License.
2
Wednesday, 20 June 12
4. How much time does
this take?
Don’t worry! AIM TO
You determine the
time you want to
SPEND NO
spend on developing MORE THAN 1
and implementing a HOUR EACH
strategy.
DAY
4
Wednesday, 20 June 12
5. Week 1
1.Create an account on Twitter for you and your brand –
find some friends to follow
2.Create an account on Facebook
3.Create a social media analytics account on
MarketMeSuite to monitor your fans and followers
4.Create a Google Alert to track online mentions of your
brand
5.Create a Google Alert for mentions of your product
What should I do if I already have an account?
Audit your account instead ...
1.Check your settings (like privacy options)
2.Check your profile photo
3.Update your description & other links
Wednesday, 20 June 12
6. Week 2
1.Create a Google Alert for mentions of your competitors
2.Create a Google Alert for mentions of you
3.Find out what Web Analytics Tools you use like Google
Analytics & Bit.ly
4.Find out how you track Campaigns and how you use
Adwords.
5.Setup 30 days of scheduled tweets using MarketMeSuite
Avoid sharing your personal Google & Gmail Account
If you use Google, it’s worthwhile setting up another
Google Account that you can link to Adwords,
Analytics & Alerts. It will take a bit of effort to link
the accounts, but the benefit is personal privacy.
Wednesday, 20 June 12
7. Week 3
1.Setup a weekly marketing e-mail on Mailchimp
2.Setup your free Bit.ly Pro account
3.Setup your own URL shortener with bit.ly pro
4.Check you can track your new custom URL’s with Google
Analytics
5.Plan 15 blog topics to post every other day for the
remainder of the 40 day plan
Always plan ahead - keep a list of blog posts
If you’re busy with life, then it pays to plan ahead.
Try to make a list of all the things to write on your
website for the next month and then draft blog
posts for these.
Wednesday, 20 June 12
8. Week 4
1.Create an account for your business brand on
Foursquare
2.Claim your business stores and head office on
Foursquare
3.Complete a personal social network audit
4.Update your personal LinkedIn profile
5.Update your Company’s LinkedIn profile
Already have social network accounts?
Check out the tips on Week 1 and complete an audit of
your profiles, photos, linked accounts and privacy settings.
See if you can spot other ways to cross-promote your
digital marketing like adding your blog to LinkedIn Apps.
Wednesday, 20 June 12
9. Week 5
1.Add the company blog RSS to your company profile on
LinkedIn
2.Add yourself to Crunchbase
3.Add your company to Crunchbase via Techcrunch
4.Create a page for your business on Google Plus
5.Update your business listing on Google Plus (was Google
Places and Google Maps)
Google Plus is rapidly evolving - you need a plan.
Read up on all the changes in Google Plus and
create your own mini-plan. Do you ...
1.Need a business page?
2.Search Google Maps and check the results page
3.Do you need to claim your business map page?
Wednesday, 20 June 12
10. Week 6
1.Review your template for your Press Release
2.Update your business card to something more social
3.Run your website through Hubspot’s free marketing
website analysis tools
4.Start an SEO marketing plan diary
5.Create a calendar for the next 6 weeks and start thinking
of blog posts for each of those days
Got the message? Digital Marketing Needs You.
1. There are many ways and places to cross promote
& integrate your digital marketing.
2.Keeping a Diary of what you do will pay off when.
Keep notes of what impact your marketing has on
sales, leads, visitors and internal feedback.
Wednesday, 20 June 12
11. Week 7
1.Link your company blog to its Twitter Account
2.Add a Foursquare reward for the mayor or a random
customer
3.Add a tip to interesting geolocations
4.Write an email newsletter for your clients – offer a
competition for them to follow you or check-in via
Foursquare.
5.Write a list of your standard methods for calculating
your ROI What’s the Return on Investment?
RoI calculations usually include lots of ‘soft-measures’ like
increase in visitors, leads, followers and even customer
feedback. Start by adding up costs such as your time,
advertising costs, web hosting costs,
Wednesday, 20 June 12
12. Week 8
1.Try and identify which social networks and digital
marketing activities contribute towards these ROI
measures
2.Try and brainstorm new ROI measures for social media
marketing
3.Search your email inbox and trash folder for examples of
good and bad email newsletters or auto-confirmation
emails.
4.Write a page of what you accomplished in the past 8
weeks
5.Write a page of what worked well and what needs
improvement. What have you achieved? What have you learned?
Look back at your SEO Diary and Analytics reports.
Wednesday, 20 June 12
13. Week 9
1.Present your report to someone else and get their
suggestions
Don’t Stop Now ...
Get your diary out, check your notes and start your next
8 week plan.
Wednesday, 20 June 12
14. Want to see the full list?
Click here
to see the
full list
Wednesday, 20 June 12
15. Key Themes in this
8 week plan were...
1. Identify the social media accounts you use for digital
marketing
2. Complete an audit to update your social network profiles
3. Find out how you track and report on digital marketing
4. Cross-promote and integrate your social networks in your
social media
5. Start something new with Foursquare, Mailchimp & Google
Plus
6.Plan ahead - create a calendar of blog posts and future
marketing activities
7. Report on what you learn & achieve. It’s the best RoI. 15
8.Contact me ...
Wednesday, 20 June 12
16. Trends in digital
marketing
Ol’ Skool Nu Skool
• Print Ads • Social Media • Data Analytics
• Magazines • E-mail • Automated
• Expos & Trade • CRM Marketing
Shows • How to Videos • Location based
• Banner Ads • Time-limited
• Tele-sales
• Search deals
• Direct Mail
• SEO • Re-targeting
• Radio • Online-Offline
• Viral
• TV Targetting
16
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17. marketing needs
Bri3sh
Interac3ve
Media
Associa3on
-‐
Member single-mindedness.
so you can do more
with your time.
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work
is
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18. Want to read
more?
click to visit
damien.co
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