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Give your Digital
     Marketing a Boost.
     41 things to do in
     41 days.

     A Practical Guide
                          1

Wednesday, 20 June 12
marketing needs
     single-mindedness.

     so you can do more
     with your time.




                          This work is licensed under the
                          Creative Commons Attribution-
                          NonCommercial-ShareAlike License.

                                                    2

Wednesday, 20 June 12
@damiensaunders




                        3

Wednesday, 20 June 12
How much time does
    this take?
           Don’t worry!            AIM TO
           You determine the
           time you want to
                                  SPEND NO
           spend on developing   MORE THAN 1
           and implementing a    HOUR EACH
           strategy.
                                     DAY

                                           4

Wednesday, 20 June 12
Week 1

                        1.Create an account on Twitter for you and your brand –
                          find some friends to follow
                        2.Create an account on Facebook
                        3.Create a social media analytics account on
                          MarketMeSuite to monitor your fans and followers
                        4.Create a Google Alert to track online mentions of your
                          brand
                        5.Create a Google Alert for mentions of your product
                                                      What should I do if I already have an account?
                                                      Audit your account instead ...
                                                      1.Check your settings (like privacy options)
                                                      2.Check your profile photo
                                                      3.Update your description & other links
Wednesday, 20 June 12
Week 2

                        1.Create a Google Alert for mentions of your competitors
                        2.Create a Google Alert for mentions of you
                        3.Find out what Web Analytics Tools you use like Google
                          Analytics & Bit.ly
                        4.Find out how you track Campaigns and how you use
                          Adwords.
                        5.Setup 30 days of scheduled tweets using MarketMeSuite

                                                Avoid sharing your personal Google & Gmail Account
                                                If you use Google, it’s worthwhile setting up another
                                                Google Account that you can link to Adwords,
                                                Analytics & Alerts. It will take a bit of effort to link
                                                the accounts, but the benefit is personal privacy.
Wednesday, 20 June 12
Week 3

                        1.Setup a weekly marketing e-mail on Mailchimp
                        2.Setup your free Bit.ly Pro account
                        3.Setup your own URL shortener with bit.ly pro
                        4.Check you can track your new custom URL’s with Google
                          Analytics
                        5.Plan 15 blog topics to post every other day for the
                          remainder of the 40 day plan

                                                Always plan ahead - keep a list of blog posts
                                                If you’re busy with life, then it pays to plan ahead.
                                                Try to make a list of all the things to write on your
                                                website for the next month and then draft blog
                                                posts for these.
Wednesday, 20 June 12
Week 4

                        1.Create an account for your business brand on
                          Foursquare
                        2.Claim your business stores and head office on
                          Foursquare
                        3.Complete a personal social network audit
                        4.Update your personal LinkedIn profile
                        5.Update your Company’s LinkedIn profile

                                              Already have social network accounts?
                                              Check out the tips on Week 1 and complete an audit of
                                              your profiles, photos, linked accounts and privacy settings.
                                              See if you can spot other ways to cross-promote your
                                              digital marketing like adding your blog to LinkedIn Apps.
Wednesday, 20 June 12
Week 5

                        1.Add the company blog RSS to your company profile on
                          LinkedIn
                        2.Add yourself to Crunchbase
                        3.Add your company to Crunchbase via Techcrunch
                        4.Create a page for your business on Google Plus
                        5.Update your business listing on Google Plus (was Google
                          Places and Google Maps)
                                                      Google Plus is rapidly evolving - you need a plan.
                                                     Read up on all the changes in Google Plus and
                                                     create your own mini-plan. Do you ...
                                                     1.Need a business page?
                                                     2.Search Google Maps and check the results page
                                                     3.Do you need to claim your business map page?
Wednesday, 20 June 12
Week 6

                        1.Review your template for your Press Release
                        2.Update your business card to something more social
                        3.Run your website through Hubspot’s free marketing
                          website analysis tools
                        4.Start an SEO marketing plan diary
                        5.Create a calendar for the next 6 weeks and start thinking
                          of blog posts for each of those days
                                                  Got the message? Digital Marketing Needs You.
                                                  1. There are many ways and places to cross promote
                                                  & integrate your digital marketing.
                                                  2.Keeping a Diary of what you do will pay off when.
                                                  Keep notes of what impact your marketing has on
                                                  sales, leads, visitors and internal feedback.
Wednesday, 20 June 12
Week 7

                        1.Link your company blog to its Twitter Account
                        2.Add a Foursquare reward for the mayor or a random
                          customer
                        3.Add a tip to interesting geolocations
                        4.Write an email newsletter for your clients – offer a
                          competition for them to follow you or check-in via
                          Foursquare.
                        5.Write a list of your standard methods for calculating
                          your ROI               What’s the Return on Investment?
                                               RoI calculations usually include lots of ‘soft-measures’ like
                                               increase in visitors, leads, followers and even customer
                                               feedback. Start by adding up costs such as your time,
                                               advertising costs, web hosting costs,
Wednesday, 20 June 12
Week 8

                        1.Try and identify which social networks and digital
                          marketing activities contribute towards these ROI
                          measures
                        2.Try and brainstorm new ROI measures for social media
                          marketing
                        3.Search your email inbox and trash folder for examples of
                          good and bad email newsletters or auto-confirmation
                          emails.
                        4.Write a page of what you accomplished in the past 8
                          weeks
                        5.Write a page of what worked well and what needs
                          improvement.          What have you achieved? What have you learned?
                                                  Look back at your SEO Diary and Analytics reports.
Wednesday, 20 June 12
Week 9

                        1.Present your report to someone else and get their
                          suggestions




                                              Don’t Stop Now ...
                                              Get your diary out, check your notes and start your next
                                              8 week plan.



Wednesday, 20 June 12
Want to see the full list?



                         Click here
                         to see the
                           full list



Wednesday, 20 June 12
Key Themes in this
  8 week plan were...
1. Identify the social media accounts you use for digital
  marketing
2. Complete an audit to update your social network profiles
3. Find out how you track and report on digital marketing
4. Cross-promote and integrate your social networks in your
  social media
5. Start something new with Foursquare, Mailchimp & Google
  Plus
6.Plan ahead - create a calendar of blog posts and future
  marketing activities
7. Report on what you learn & achieve. It’s the best RoI.     15

8.Contact me ...
Wednesday, 20 June 12
Trends in digital
        marketing
                    Ol’ Skool                Nu Skool
        • Print Ads             •   Social Media    • Data Analytics
        • Magazines             •   E-mail          • Automated
        • Expos & Trade         •   CRM               Marketing
          Shows                 •   How to Videos   • Location based
                                •   Banner Ads      • Time-limited
        • Tele-sales
                                •   Search            deals
        • Direct Mail
                                •   SEO             • Re-targeting
        • Radio                                     • Online-Offline
                                •   Viral
        • TV                                          Targetting
                                                                       16

Wednesday, 20 June 12
marketing needs
    Bri3sh	
  Interac3ve	
  Media	
  
    Associa3on	
  -­‐	
  Member                                            single-mindedness.

                                                                           so you can do more
                                                                           with your time.




    This	
  work	
  is	
  licensed	
  under	
  the	
  Crea3ve	
  
    Commons	
  A7ribu3on-­‐NonCommercial-­‐
    ShareAlike	
  License.	
  

    To	
  view	
  a	
  copy	
  of	
  this	
  license,	
  visit	
  h7p://
    crea3vecommons.org/licenses/by-­‐nc-­‐sa/
    3.0/;	
  or,	
  (b)	
  send	
  a	
  le7er	
  to	
  Crea3ve	
  
    Commons,	
  171	
  2nd	
  Street,	
  Suite	
  300,	
  San	
  
    Francisco,	
  California,	
  94105,	
  USA.




Wednesday, 20 June 12
Want to read
                        more?
                        click to visit
                        damien.co




                                         18

Wednesday, 20 June 12

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Give your marketing a boost 41 things in 41 days

  • 1. Give your Digital Marketing a Boost. 41 things to do in 41 days. A Practical Guide 1 Wednesday, 20 June 12
  • 2. marketing needs single-mindedness. so you can do more with your time. This work is licensed under the Creative Commons Attribution- NonCommercial-ShareAlike License. 2 Wednesday, 20 June 12
  • 3. @damiensaunders 3 Wednesday, 20 June 12
  • 4. How much time does this take? Don’t worry! AIM TO You determine the time you want to SPEND NO spend on developing MORE THAN 1 and implementing a HOUR EACH strategy. DAY 4 Wednesday, 20 June 12
  • 5. Week 1 1.Create an account on Twitter for you and your brand – find some friends to follow 2.Create an account on Facebook 3.Create a social media analytics account on MarketMeSuite to monitor your fans and followers 4.Create a Google Alert to track online mentions of your brand 5.Create a Google Alert for mentions of your product What should I do if I already have an account? Audit your account instead ... 1.Check your settings (like privacy options) 2.Check your profile photo 3.Update your description & other links Wednesday, 20 June 12
  • 6. Week 2 1.Create a Google Alert for mentions of your competitors 2.Create a Google Alert for mentions of you 3.Find out what Web Analytics Tools you use like Google Analytics & Bit.ly 4.Find out how you track Campaigns and how you use Adwords. 5.Setup 30 days of scheduled tweets using MarketMeSuite Avoid sharing your personal Google & Gmail Account If you use Google, it’s worthwhile setting up another Google Account that you can link to Adwords, Analytics & Alerts. It will take a bit of effort to link the accounts, but the benefit is personal privacy. Wednesday, 20 June 12
  • 7. Week 3 1.Setup a weekly marketing e-mail on Mailchimp 2.Setup your free Bit.ly Pro account 3.Setup your own URL shortener with bit.ly pro 4.Check you can track your new custom URL’s with Google Analytics 5.Plan 15 blog topics to post every other day for the remainder of the 40 day plan Always plan ahead - keep a list of blog posts If you’re busy with life, then it pays to plan ahead. Try to make a list of all the things to write on your website for the next month and then draft blog posts for these. Wednesday, 20 June 12
  • 8. Week 4 1.Create an account for your business brand on Foursquare 2.Claim your business stores and head office on Foursquare 3.Complete a personal social network audit 4.Update your personal LinkedIn profile 5.Update your Company’s LinkedIn profile Already have social network accounts? Check out the tips on Week 1 and complete an audit of your profiles, photos, linked accounts and privacy settings. See if you can spot other ways to cross-promote your digital marketing like adding your blog to LinkedIn Apps. Wednesday, 20 June 12
  • 9. Week 5 1.Add the company blog RSS to your company profile on LinkedIn 2.Add yourself to Crunchbase 3.Add your company to Crunchbase via Techcrunch 4.Create a page for your business on Google Plus 5.Update your business listing on Google Plus (was Google Places and Google Maps) Google Plus is rapidly evolving - you need a plan. Read up on all the changes in Google Plus and create your own mini-plan. Do you ... 1.Need a business page? 2.Search Google Maps and check the results page 3.Do you need to claim your business map page? Wednesday, 20 June 12
  • 10. Week 6 1.Review your template for your Press Release 2.Update your business card to something more social 3.Run your website through Hubspot’s free marketing website analysis tools 4.Start an SEO marketing plan diary 5.Create a calendar for the next 6 weeks and start thinking of blog posts for each of those days Got the message? Digital Marketing Needs You. 1. There are many ways and places to cross promote & integrate your digital marketing. 2.Keeping a Diary of what you do will pay off when. Keep notes of what impact your marketing has on sales, leads, visitors and internal feedback. Wednesday, 20 June 12
  • 11. Week 7 1.Link your company blog to its Twitter Account 2.Add a Foursquare reward for the mayor or a random customer 3.Add a tip to interesting geolocations 4.Write an email newsletter for your clients – offer a competition for them to follow you or check-in via Foursquare. 5.Write a list of your standard methods for calculating your ROI What’s the Return on Investment? RoI calculations usually include lots of ‘soft-measures’ like increase in visitors, leads, followers and even customer feedback. Start by adding up costs such as your time, advertising costs, web hosting costs, Wednesday, 20 June 12
  • 12. Week 8 1.Try and identify which social networks and digital marketing activities contribute towards these ROI measures 2.Try and brainstorm new ROI measures for social media marketing 3.Search your email inbox and trash folder for examples of good and bad email newsletters or auto-confirmation emails. 4.Write a page of what you accomplished in the past 8 weeks 5.Write a page of what worked well and what needs improvement. What have you achieved? What have you learned? Look back at your SEO Diary and Analytics reports. Wednesday, 20 June 12
  • 13. Week 9 1.Present your report to someone else and get their suggestions Don’t Stop Now ... Get your diary out, check your notes and start your next 8 week plan. Wednesday, 20 June 12
  • 14. Want to see the full list? Click here to see the full list Wednesday, 20 June 12
  • 15. Key Themes in this 8 week plan were... 1. Identify the social media accounts you use for digital marketing 2. Complete an audit to update your social network profiles 3. Find out how you track and report on digital marketing 4. Cross-promote and integrate your social networks in your social media 5. Start something new with Foursquare, Mailchimp & Google Plus 6.Plan ahead - create a calendar of blog posts and future marketing activities 7. Report on what you learn & achieve. It’s the best RoI. 15 8.Contact me ... Wednesday, 20 June 12
  • 16. Trends in digital marketing Ol’ Skool Nu Skool • Print Ads • Social Media • Data Analytics • Magazines • E-mail • Automated • Expos & Trade • CRM Marketing Shows • How to Videos • Location based • Banner Ads • Time-limited • Tele-sales • Search deals • Direct Mail • SEO • Re-targeting • Radio • Online-Offline • Viral • TV Targetting 16 Wednesday, 20 June 12
  • 17. marketing needs Bri3sh  Interac3ve  Media   Associa3on  -­‐  Member single-mindedness. so you can do more with your time. This  work  is  licensed  under  the  Crea3ve   Commons  A7ribu3on-­‐NonCommercial-­‐ ShareAlike  License.   To  view  a  copy  of  this  license,  visit  h7p:// crea3vecommons.org/licenses/by-­‐nc-­‐sa/ 3.0/;  or,  (b)  send  a  le7er  to  Crea3ve   Commons,  171  2nd  Street,  Suite  300,  San   Francisco,  California,  94105,  USA. Wednesday, 20 June 12
  • 18. Want to read more? click to visit damien.co 18 Wednesday, 20 June 12