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How to Get Clients Online with Dallas McMillan
LEAD  GENERATION  FUNNEL  FOR  COACHES  &  CONSULTANTS	
  
	
  
https://digitalinfluence.com.au/lead-generation-professionals/
https://digitalinfluence.com.au/lead-generation-coaches-consultants/
http://digitalinfluence.com.au/lead-generation-funnel/
Video URL:
https://www.youtube.com/watch?v=rw3JtiU41-E
See more High Ticket Sales Funnels
http://howtogetclientsonline.com/	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Client Funnel for High Ticket Sales & Lead Generation Page 2 of 3
	
  
	
  
Hello.	
  Welcome	
  to	
  lead	
  generation	
  for	
  coaches	
  and	
  consultants.	
  I'm	
  Dallas	
  McMillan.	
  I'm	
  a	
  Marketing	
  
Consultant.	
  I	
  specialise	
  in	
  working	
  with	
  coaches,	
  consultants,	
  and	
  professional	
  firms,	
  and	
  I'm	
  the	
  Author	
  
of	
  the	
  book,	
  High	
  Ticket	
  Sales	
  Funnels	
  for	
  Coaches	
  &	
  Consultants.	
  Now	
  in	
  that	
  book,	
  I	
  describe	
  the	
  three	
  
top	
  performing	
  funnels	
  we	
  use	
  to	
  sell	
  high	
  end	
  coaching	
  services,	
  consulting	
  services,	
  and	
  online	
  
programmes,	
  and	
  really,	
  what	
  we're	
  doing	
  there	
  is	
  a	
  lead	
  generation	
  funnel.	
  When	
  we're	
  selling	
  high	
  
ticket,	
  you	
  generally	
  can't	
  close	
  our	
  sales	
  on	
  line,	
  you	
  need	
  to	
  close	
  them	
  on	
  the	
  phone,	
  so	
  what	
  we	
  
want	
  is	
  a	
  lead,	
  a	
  sales	
  lead	
  who	
  we	
  can	
  talk	
  to	
  on	
  the	
  phone	
  and	
  then	
  enrol	
  in	
  our	
  programme,	
  and	
  we	
  
want	
  them	
  to	
  be	
  coming	
  in	
  pre-­‐educated,	
  pre-­‐sold,	
  and	
  qualified	
  to	
  make	
  sure	
  that	
  they're	
  ready	
  to	
  buy.	
  
We	
  don't	
  want	
  to	
  waste	
  time	
  talking	
  to	
  people	
  who	
  we	
  can't	
  help,	
  who	
  don't	
  want	
  to	
  work	
  with	
  us,	
  or	
  
who	
  aren't	
  ready	
  to	
  buy.	
  
	
  
The	
  three	
  funnels	
  I	
  cover,	
  as	
  I	
  said.	
  The	
  first	
  one	
  is	
  the	
  client	
  funnel,	
  which	
  is	
  the	
  simplest	
  funnel.	
  I'll	
  give	
  
you	
  more	
  detail	
  on	
  this	
  today.	
  The	
  second	
  one	
  is	
  the	
  webinar	
  funnel	
  and	
  the	
  third	
  one	
  is	
  the	
  launch	
  
funnel.	
  Now	
  with	
  each	
  funnel,	
  you're	
  taking	
  people	
  through	
  this	
  process	
  of	
  increasing	
  investment,	
  so	
  
that	
  you	
  can	
  sell	
  at	
  high	
  price	
  points,	
  you	
  can	
  increase	
  your	
  close	
  rate,	
  and	
  you	
  can	
  sell	
  more	
  quickly	
  by	
  
automating	
  the	
  front	
  end	
  of	
  the	
  sales	
  process.	
  Let's	
  take	
  a	
  closer	
  look	
  at	
  the	
  client	
  funnel,	
  so	
  with	
  any	
  
sales	
  funnel,	
  we're	
  taking	
  people	
  who	
  are	
  strangers	
  initially,	
  they're	
  suspected	
  good	
  clients,	
  and	
  we're	
  
taking	
  them	
  through	
  a	
  process	
  to	
  confirm	
  that	
  they're	
  interested	
  in	
  what	
  we've	
  got	
  and	
  that	
  they're	
  the	
  
right	
  kind	
  of	
  client	
  to	
  work	
  with,	
  so	
  at	
  first,	
  they	
  express	
  interest	
  in	
  an	
  offer,	
  become	
  a	
  prospect,	
  they	
  
engage	
  with	
  our	
  content	
  further,	
  and	
  show	
  that	
  they've	
  started	
  getting	
  close	
  to	
  being	
  ready	
  to	
  sell	
  to.	
  
	
  
They	
  become	
  a	
  lead.	
  At	
  the	
  point	
  they	
  apply	
  for	
  a	
  sales	
  conversation,	
  we	
  call	
  them	
  a	
  sales	
  opportunity,	
  
and	
  then	
  finally,	
  if	
  they	
  buy	
  on	
  the	
  call,	
  they	
  become	
  a	
  customer	
  or	
  a	
  client.	
  Of	
  course,	
  our	
  clients	
  are	
  
going	
  through	
  their	
  own	
  process	
  of	
  getting	
  to	
  know,	
  like,	
  and	
  trust	
  us	
  before	
  they're	
  willing	
  to	
  try	
  and	
  
buy	
  what	
  we've	
  got	
  for	
  sale.	
  If	
  they	
  don't	
  know	
  us,	
  our	
  product,	
  or	
  if	
  they've	
  ever	
  got	
  a	
  problem,	
  they're	
  
obviously	
  not	
  going	
  to	
  buy,	
  and	
  they	
  need	
  to	
  like	
  what	
  we've	
  got.	
  They	
  need	
  to	
  like	
  us	
  and	
  how	
  we	
  do	
  
things.	
  They	
  need	
  to	
  trust	
  that	
  our	
  product	
  can	
  solve	
  their	
  problem	
  and	
  we're	
  someone	
  who	
  can	
  help	
  
them,	
  and	
  they	
  need	
  some	
  way	
  to	
  test	
  out	
  our	
  solution,	
  and	
  that	
  can	
  be	
  with	
  a	
  free	
  trial	
  or	
  maybe	
  an	
  
intro	
  period,	
  introductory	
  consult,	
  a	
  strategy	
  session,	
  or	
  a	
  case	
  study.	
  
	
  
Something	
  that	
  shows	
  how	
  it	
  could	
  work	
  for	
  them,	
  and	
  at	
  that	
  point,	
  people	
  will	
  be	
  ready	
  to	
  buy.	
  Now	
  in	
  
the	
  client	
  sales	
  funnel,	
  we	
  do	
  this	
  through	
  a	
  series	
  of	
  web	
  pages.	
  We	
  generally	
  start	
  with	
  some	
  sort	
  of	
  a	
  
line	
  ad,	
  like	
  a	
  Facebook	
  ad.	
  Then	
  take	
  them	
  to	
  a	
  ...	
  If	
  they	
  click	
  on	
  the	
  ad,	
  they	
  go	
  to	
  a	
  landing	
  page,	
  
where	
  they	
  have	
  to	
  enter	
  their	
  name	
  and	
  email	
  address	
  to	
  get	
  the	
  thing	
  that	
  we've	
  offered	
  in	
  the	
  ad.	
  
That	
  will	
  generally	
  be	
  some	
  sort	
  of	
  free	
  PDF,	
  so	
  it's	
  a	
  gift	
  that	
  helps	
  them	
  solve	
  a	
  problem	
  related	
  to	
  our	
  
ultimate	
  offer.	
  On	
  the	
  next	
  page	
  we	
  say,	
  "Hey,	
  thank	
  you	
  for	
  downloading	
  the	
  gift.	
  I've	
  emailed	
  it	
  to	
  you.	
  
Here's	
  some	
  extra	
  information	
  about	
  how	
  it	
  could	
  work	
  for	
  you.	
  If	
  you'd	
  like	
  to	
  take	
  this	
  further,	
  I'd	
  like	
  
to	
  invite	
  you	
  to	
  a	
  conversation	
  to	
  see	
  how	
  we	
  can	
  help	
  you,"	
  and	
  then	
  on,	
  if	
  someone's	
  interested	
  in	
  
working	
  with	
  us	
  and	
  having	
  that	
  conversation,	
  they	
  need	
  to	
  apply	
  and	
  fill	
  out	
  an	
  application	
  form.	
  
	
  
If	
  they're	
  a	
  good	
  match	
  for	
  what	
  we	
  do,	
  then	
  we'll	
  get	
  on	
  the	
  phone	
  to	
  them,	
  and	
  go	
  through	
  where	
  
they	
  are	
  now,	
  where	
  they	
  want	
  to	
  get	
  to,	
  what's	
  getting	
  in	
  their	
  way,	
  and	
  how	
  we	
  can	
  help	
  them	
  solve	
  
that	
  problem.	
  If	
  there's	
  a	
  good	
  match,	
  then	
  we	
  can	
  offer	
  to	
  enrol	
  in	
  our	
  programme	
  or	
  sell	
  them	
  our	
  
product	
  or	
  service,	
  so	
  with	
  a	
  high	
  ticket	
  sales	
  funnel,	
  generally	
  we'll	
  be	
  enrolling	
  them	
  on	
  the	
  call,	
  rather	
  
than	
  try	
  to	
  sell	
  a	
  product	
  online.	
  That's	
  what	
  makes	
  it	
  a	
  lead	
  generation	
  funnel	
  versus	
  a	
  sales	
  funnel,	
  so	
  
Client Funnel for High Ticket Sales & Lead Generation Page 3 of 3
client	
  funnels	
  are	
  great	
  because	
  they're	
  easy	
  to	
  design	
  and	
  build,	
  and	
  they're	
  perfect	
  for	
  selling	
  high	
  
ticket	
  one	
  to	
  one	
  services,	
  and	
  they	
  let	
  you	
  get	
  to	
  understand	
  your	
  customer	
  better,	
  which	
  is	
  great.	
  The	
  
downsides	
  are	
  because	
  it's	
  just	
  one	
  to	
  one,	
  it's	
  hard	
  to	
  scale.	
  It's	
  quite	
  labor-­‐intensive	
  and	
  the	
  short	
  sales	
  
cycle	
  means	
  you	
  can	
  only	
  sell	
  at	
  a	
  certain	
  price	
  point.	
  
	
  
If	
  you'd	
  like	
  to	
  know	
  more	
  about	
  how	
  you	
  can	
  generate	
  leads	
  with	
  high	
  ticket	
  sales	
  funnels	
  to	
  sell	
  your	
  
high	
  end	
  coaching	
  and	
  consulting	
  programmes,	
  then	
  visit	
  one	
  of	
  my	
  websites,	
  such	
  as	
  
influential.com.au/high-­‐ticket-­‐sales	
  and	
  book	
  a	
  strategy	
  call	
  with	
  me.	
  We	
  can	
  look	
  at	
  how	
  high	
  ticket	
  
sales	
  can	
  work	
  in	
  your	
  business.	
  If	
  it's	
  a	
  good	
  match,	
  we	
  can	
  talk	
  about	
  how	
  I	
  can	
  help	
  you.	
  Thanks.	
  I'm	
  
Dallas	
  from	
  Influential.	
  I	
  look	
  forward	
  to	
  seeing	
  you	
  on	
  a	
  strategy	
  call	
  or	
  in	
  my	
  next	
  training.	
  
	
  
	
  
	
  
https://digitalinfluence.com.au/lead-generation-professionals/
https://digitalinfluence.com.au/lead-generation-coaches-consultants/
http://digitalinfluence.com.au/lead-generation-funnel/
Video URL:
https://www.youtube.com/watch?v=rw3JtiU41-E
See more High Ticket Sales Funnels
http://howtogetclientsonline.com/	
  
	
  

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Lead Generation for Consultants

  • 1. How to Get Clients Online with Dallas McMillan LEAD  GENERATION  FUNNEL  FOR  COACHES  &  CONSULTANTS     https://digitalinfluence.com.au/lead-generation-professionals/ https://digitalinfluence.com.au/lead-generation-coaches-consultants/ http://digitalinfluence.com.au/lead-generation-funnel/ Video URL: https://www.youtube.com/watch?v=rw3JtiU41-E See more High Ticket Sales Funnels http://howtogetclientsonline.com/                  
  • 2. Client Funnel for High Ticket Sales & Lead Generation Page 2 of 3     Hello.  Welcome  to  lead  generation  for  coaches  and  consultants.  I'm  Dallas  McMillan.  I'm  a  Marketing   Consultant.  I  specialise  in  working  with  coaches,  consultants,  and  professional  firms,  and  I'm  the  Author   of  the  book,  High  Ticket  Sales  Funnels  for  Coaches  &  Consultants.  Now  in  that  book,  I  describe  the  three   top  performing  funnels  we  use  to  sell  high  end  coaching  services,  consulting  services,  and  online   programmes,  and  really,  what  we're  doing  there  is  a  lead  generation  funnel.  When  we're  selling  high   ticket,  you  generally  can't  close  our  sales  on  line,  you  need  to  close  them  on  the  phone,  so  what  we   want  is  a  lead,  a  sales  lead  who  we  can  talk  to  on  the  phone  and  then  enrol  in  our  programme,  and  we   want  them  to  be  coming  in  pre-­‐educated,  pre-­‐sold,  and  qualified  to  make  sure  that  they're  ready  to  buy.   We  don't  want  to  waste  time  talking  to  people  who  we  can't  help,  who  don't  want  to  work  with  us,  or   who  aren't  ready  to  buy.     The  three  funnels  I  cover,  as  I  said.  The  first  one  is  the  client  funnel,  which  is  the  simplest  funnel.  I'll  give   you  more  detail  on  this  today.  The  second  one  is  the  webinar  funnel  and  the  third  one  is  the  launch   funnel.  Now  with  each  funnel,  you're  taking  people  through  this  process  of  increasing  investment,  so   that  you  can  sell  at  high  price  points,  you  can  increase  your  close  rate,  and  you  can  sell  more  quickly  by   automating  the  front  end  of  the  sales  process.  Let's  take  a  closer  look  at  the  client  funnel,  so  with  any   sales  funnel,  we're  taking  people  who  are  strangers  initially,  they're  suspected  good  clients,  and  we're   taking  them  through  a  process  to  confirm  that  they're  interested  in  what  we've  got  and  that  they're  the   right  kind  of  client  to  work  with,  so  at  first,  they  express  interest  in  an  offer,  become  a  prospect,  they   engage  with  our  content  further,  and  show  that  they've  started  getting  close  to  being  ready  to  sell  to.     They  become  a  lead.  At  the  point  they  apply  for  a  sales  conversation,  we  call  them  a  sales  opportunity,   and  then  finally,  if  they  buy  on  the  call,  they  become  a  customer  or  a  client.  Of  course,  our  clients  are   going  through  their  own  process  of  getting  to  know,  like,  and  trust  us  before  they're  willing  to  try  and   buy  what  we've  got  for  sale.  If  they  don't  know  us,  our  product,  or  if  they've  ever  got  a  problem,  they're   obviously  not  going  to  buy,  and  they  need  to  like  what  we've  got.  They  need  to  like  us  and  how  we  do   things.  They  need  to  trust  that  our  product  can  solve  their  problem  and  we're  someone  who  can  help   them,  and  they  need  some  way  to  test  out  our  solution,  and  that  can  be  with  a  free  trial  or  maybe  an   intro  period,  introductory  consult,  a  strategy  session,  or  a  case  study.     Something  that  shows  how  it  could  work  for  them,  and  at  that  point,  people  will  be  ready  to  buy.  Now  in   the  client  sales  funnel,  we  do  this  through  a  series  of  web  pages.  We  generally  start  with  some  sort  of  a   line  ad,  like  a  Facebook  ad.  Then  take  them  to  a  ...  If  they  click  on  the  ad,  they  go  to  a  landing  page,   where  they  have  to  enter  their  name  and  email  address  to  get  the  thing  that  we've  offered  in  the  ad.   That  will  generally  be  some  sort  of  free  PDF,  so  it's  a  gift  that  helps  them  solve  a  problem  related  to  our   ultimate  offer.  On  the  next  page  we  say,  "Hey,  thank  you  for  downloading  the  gift.  I've  emailed  it  to  you.   Here's  some  extra  information  about  how  it  could  work  for  you.  If  you'd  like  to  take  this  further,  I'd  like   to  invite  you  to  a  conversation  to  see  how  we  can  help  you,"  and  then  on,  if  someone's  interested  in   working  with  us  and  having  that  conversation,  they  need  to  apply  and  fill  out  an  application  form.     If  they're  a  good  match  for  what  we  do,  then  we'll  get  on  the  phone  to  them,  and  go  through  where   they  are  now,  where  they  want  to  get  to,  what's  getting  in  their  way,  and  how  we  can  help  them  solve   that  problem.  If  there's  a  good  match,  then  we  can  offer  to  enrol  in  our  programme  or  sell  them  our   product  or  service,  so  with  a  high  ticket  sales  funnel,  generally  we'll  be  enrolling  them  on  the  call,  rather   than  try  to  sell  a  product  online.  That's  what  makes  it  a  lead  generation  funnel  versus  a  sales  funnel,  so  
  • 3. Client Funnel for High Ticket Sales & Lead Generation Page 3 of 3 client  funnels  are  great  because  they're  easy  to  design  and  build,  and  they're  perfect  for  selling  high   ticket  one  to  one  services,  and  they  let  you  get  to  understand  your  customer  better,  which  is  great.  The   downsides  are  because  it's  just  one  to  one,  it's  hard  to  scale.  It's  quite  labor-­‐intensive  and  the  short  sales   cycle  means  you  can  only  sell  at  a  certain  price  point.     If  you'd  like  to  know  more  about  how  you  can  generate  leads  with  high  ticket  sales  funnels  to  sell  your   high  end  coaching  and  consulting  programmes,  then  visit  one  of  my  websites,  such  as   influential.com.au/high-­‐ticket-­‐sales  and  book  a  strategy  call  with  me.  We  can  look  at  how  high  ticket   sales  can  work  in  your  business.  If  it's  a  good  match,  we  can  talk  about  how  I  can  help  you.  Thanks.  I'm   Dallas  from  Influential.  I  look  forward  to  seeing  you  on  a  strategy  call  or  in  my  next  training.         https://digitalinfluence.com.au/lead-generation-professionals/ https://digitalinfluence.com.au/lead-generation-coaches-consultants/ http://digitalinfluence.com.au/lead-generation-funnel/ Video URL: https://www.youtube.com/watch?v=rw3JtiU41-E See more High Ticket Sales Funnels http://howtogetclientsonline.com/