realSociable takes on the benchmarking study results to demonstrate the top categories, and areas of importance after a 6 month in-depth independent study. Sales applications and sales teams reviewed and live tested different applications and shared their feedback and candid take on ROI.

1. TRENDS
30%
Selling is
Vital Across
Entire
Company
15% 75%
Marketing
will Drive
Results
Alone
Don’t See A
Sales
Solution
Predictive Analytics: A growing
concern for forecast accuracy and
lead Scoring viability
Social Prospecting: Most were
not able to distinguish sales
intelligence – 35% picked the
benefits as a “Must Have”
Content Management:
Found ‘Discoverability’ & Social
Sharing hard to integrate &
convert. “Fun” to play with.
Data Appending/Social Monitoring/
Social Selling:
Say this is part of the starting
picture…Organizational changes limit
from doing more.
Sales & Next-Generation
Solutions – Top Categories
When Companies were asked about growth
for 2015…
Shortest Path to Goals!
Many organizations, SMB to
Enterprise, shared various thoughts
on sales growth strategies.
Over 50% had begun making some
form of investment into their sales
and marketing automation system or
strategy.
Executives rank amongst the
top vocal for identifying the
gap between sales, marketing
and the customer success
teams.
Rules of Engagement | 2014
Benchmark Study Results
The entire group of
companies all suggested the
only way to solve the
problem is to make it non-
abrasive to process and
resources.
Predictive Analytics
Social Prospecting
Relationship Mapping
Content Management
Data Appending
Recognize & Identify Goals
Prospect & Engage Endlessly…
Tap your Network
Publish & Reach on Social
Improve Data Quality
sales solutions.
realSociable is a Patented Social Prospecting Platform that focuses on ‘data logic’ to
discover, highlight and trigger relevant opportunities. Integrated into CRM and
marketing automation, discover how you can grow your pipeline velocity by 35%.
Let’s work together and help you how to drive engagement.
@realSociable
1.800.821.1365
info@realSociable.com
realSociable.com/Intelligence
Copyright
2015.
All
Rights
Reserved.
realSociable
Inc.
When asked after 90
days of application use,
what was most integral
to manage pipeline
velocity &
productivity….
…. Most gravitated towards
applications that changed
the ability to engage, and
build a message. Less focus
was on automation, or
content sharing.
Download the 2015 Social Sales &
CRM Intelligence Applications
Benchmark Study to see more
information.
Go to realSociable.com/Intelligence
Segmentation
Right Process
Data & Triggers
Right Time
50%
The past year
has shown a
rise in many
‘social’
We asked a research firm to roll up their sleeves
and find out what really matters and what is noise.
Here were the highlights….
SOCIAL
Felt that they had
saved time and
used triggers
more often.*
Thought
maximizing and
prioritizing sales
was essential
Noticed
conversion rates
change within
study period
79%
64%
21%
Want to see the full report?
*
Individual
cases
and
defini@ons
were
established
at
the
beginning
of
each
group
review.
Most
Individuals
shared
the
scenarios.
That
were
logged
in
standard
form.
Relationship Management:
An in-depth view of organizations
employees social affinity to leads was
a 'nice to have' no correlation to
accelerated process.