5. 9 out of 10 U.S. Internet users visits a social networking site at least once a month Social networking sites accounted for 12% of all time spent online 3 out of every 10 U.S. Internet sessions included a visit to Facebook Source: comScore 2010 U.S. Digital Year in Review Social Media Usage
6. Translation … The people you are trying to reach – prospective students, alums, donors, media, and pretty much everyone else – are using social media. You should be, too.
7. 8 Helpful Social Media Tips Focus on what you can manage Be consistent Be friendly Be careful Be innovative Borrow smartly Measure and adjust Play! Try stuff! Have fun!
9. You don’t need and and and … and You only need what you can do well
10. Start small – a blog? a Facebook page? Grow strategically Plan content Learn from mistakes Be flexible – things change quickly Social Media is notfree … It takes time and effort to do well
12. You must … Maintain a steady presence Build trust among your followers Give your followers something of value Or else your followers will stop following
15. Be friendly Most social media users are courteous Some social media sites have their own etiquette – learn it and follow it You are representing your brand Social media is forever If you make people mad, they will gang up on you and you will have a bad day …
24. Using Facebook, Twitter, YouTube and others More than 180 videos filmed over 3 days In three days, the campaign reached more than 20 million views; in a week, it topped 40 million Sales increased 107% over previous month Old Spice campaign
33. Facebook posts fare best first thing in the morning or at the end of the day Automatic re-Tweeting of news releases doesn’t move the needle Re-Tweets and mentions of key influencers on Twitter yields more followers What we’ve learned …
38. Created by LA-based comedian Josh Simpson Followed key influencers Got people’s attention with humor Created awareness of events in the Gulf Built a loyal following, spread virally Turned following into something positive … @BPGlobalPR
39. Raised $20,000 via sale of t-shirts Donated proceedsto the Gulf Restoration Network www.healthygulf.org
41. Multi-channel social media campaign launched in March 2009 by Oregon State University “You are Powered by Orange – the students, alumni, faculty and friends of Oregon State University – making a positive difference in Oregon and beyond.” -www.poweredbyorange.com What is ‘Powered by Orange’?
42. Components include … PBO website PBO blog Google Map LinkedIn group YouTube channel Facebook page Flickr page Twitter account
43.
44. Do homework Create network of channels Give people easy ways to participate, share Let campaign develop over time “Launch and Learn” strategy Key components http://www.mstonerblog.com/