Take a quick look at another POV of SXSW

1. Insights and Takeaways from SXSWi 2015

2. SXSWi is still an incredibly
unique experience for the
smartest people in tech, but
with popularity comes lots
and lots of excess noise

3. Every year, thousands
of geeks gather in
Austin, Texas to help
keep it weird.
Every year, Austin helps
thousands of geeks stay
weird.
What to do, what to do?

4. SXSW is our Burning Man,
baby. It’s our TED. The
point is…it’s ours.
We arrive optimistic.
We’re overwhelmed
when present. We leave
inspired. Repeat.
A little bit intellectual.
A lot wild and free.
#rocknroll

5. “I wish that I could be like the
cool kids, ‘Cause all the cool
kids, they seem to fit in.”
That’s just part of SXSW.
And, when you add
everything up, you realize…
you are the star.
Everyone else validates
what you already said and
everything you couldn’t put
words around. #rockstar

6. “I can help your brand
leverage the sharing
economy!”
That’s not sharing.
That’s marketing.
Instead, ask how to
become part of the
community and what,
where, and how you can
share value. To make
the community more
valuable and meaningful
before you joined.

7. That’s why we’re
here, right? To put a
dent in the universe.
The future is yours to
define. But it takes a
community in Austin
once a year to inspire
new possibilities.
Dent it. Don’t just
reinvent it. Blow it away.
Build your cathedral and
then drop the mic.

8. Imagine a world where
you lead by example.
I think that’s what we
expect from SXSW. And,
as the old adage goes,
you get out of anything
what you put into it.
Imagine that.

9. Baby, you can
drive my car.
No, no, no.
Don’t get me wrong.
Baby is the name of
my car. And it’s so like,
meta, that baby can
drive baby.
So, um, back to
life. Back to reality.
#elonmusk #tesla

10. So, Biz Stone and
Noah Robischon talked
about how social media
empowers people
to share, discover,
communicate,
Something like Twitter
wasn’t built to topple
dictators and support
revolutions. It was built
for fun, and if you build
something fun, people
will use it. And, post fart
jokes.

11. For those keeping
score, the Internet is
a massive network of
networks, a networking
infrastructure. The web
is the software that
lets you visualize the
Internetz.
Mobile phones are a
new window to a new
world.
Get it?

12. Jimmy Kimmel enlightened
us on how most people
view his content on
YouTube and not TV.
Think about that for a
moment. Think about it
much in the same way that,
regardless of what religion
you believe, paintings of
Adam and Eve are depicted
with belly buttons.
Everything is different now.

13. Hey guys, can
we stop saying
“guys” when girls
are involved too?
Seriously.
It’s important to let
girls know that math,
science, programming
and tech aren’t just
boys clubs.

14. SXSW in
one word?
For some, it
was Meerkat.
Meow.

15. <3 Sandy Carter
She believes we are all human. As commonsensical as
that sounds, some of us are robotic. But we all have a
soft side somewhere.
Relationships begin when we show personal
interest. More so, the future of business is built upon
authenticity, receptivity, and transparency.

16. “In the past, value was found in
hoarding information. In fact,
promotions and rewards were
targeted to those with the ‘knowledge
power.’ But in today’s Internet world,
power is in the hands of those who
share knowledge. Similar to an open
API, it changes the old norm
where you’re actually sharing
information and generating value,
rather than hoarding the information.
Steve Mills, Senior Vice President,
IBM, has a kindergarten diploma on his
wall. He always says that he learned
everything he needed to know in
kindergarten because that’s where you
learn how to share.”
- Sandy Carter

17. In the land of the
blind, the person with
perspective sees
everything. Data is
the key to insight and
relevance. Data is the
new oil.
Mine it.
Become a data
baron.
You are J.R.

18. Malcom Gladwell/Bill Gurley: have someone
go through your business’ Analytics/reports
and present them to CEO.
“The sea, once it casts its spell, holds one
in its net of wonder forever.” – Jacques
Cousteau
Data isn’t just the new oil. It’s an infinite sea.
That’s both a blessing and a curse. It’s easy
to become lost in its vastness, to become
intimidated by its unrest.
Your name is Tech Cousteau, though. Data
isn’t what you sea (get it?). It’s what you
want to see. Once you dive in, you are
the navigator. Become enchanted with
possibilities. Start with different questions
and unlock new discoveries in the process.

19. Your body is now a
platform.
You possess a human OS
where things and data
will be customized and
optimized to plug directly
into your personal human
API.
Artificial intelligence has
nothing on you. You’re the
real thing, baby…now with
more data!

20. Data isn’t just for business.
Data is literally at the heart of
healthcare.
That Apple Watch? Yeah, it’s
a patient bracelet. iOS? It’s
your medical record.
The crazy thing is that if
you think about it, is that
healthcare has always been
reactive. But that’s about to
change.
Digital detox becomes
improbable.

21. “Honey, why are there all
of these dick pics on your
phone?”
“I’m a doctor.”
There’s a reason the future of
medicine won’t be on Snapchat.
The future of healthcare is both
impersonal and personal at the
same time. It’s impersonal in that
you won’t really see doctors…
even when you need to. There’s
an app for that now. Personal in
that they’re really going to know
you before, during and after IRL
visits. There’s an app for that too.
It’s called patient…care.

22. Ben Kaufman:
the more popular
your app/website/
business is the bigger
of a security risk you
will have
If risk was low, anyone would take on
change. Innovation would become a
commodity. That doesn’t mean you
shouldn’t plan for risk or security
breaches. Doing so now and over time is
your underlying value proposition and an
incredible competitive advantage.
If you don’t, well, the only thing you risk is
losing trust. And trust, is well, priceless.
You decide.

23. It’s time to redefine profitability. Shareholders and
stakeholders sometimes get in the way. It’s all
about return and performance. But what if that
was the result of something more intentional…
something more personal?
Well, nothing says impersonal more that
“Corporate Social Responsibility.” Press releases
and marketing around philanthropy say nothing
and everything at the same time.
Giving and helping is in of itself a gift.
Philanthropic capitalism is the new way of
business. It just is…so get on with it. The world of
business and the world in general will be a much
better place.
Innovation begins within. Relationships are rooted
in meaningful connections. Value is something
people seek and hold. Give. Get.
ROI starts with reciprocity.

24. ”Do more than sell stuff…seriously. I don’t care
if it’s discounted. I don’t care if you have a cool
app that’s exclusive to consumers. Design an
experience. Make me part of something that’s
bigger than me.”
For example…
There’s a reason people “showroom.” Your store
is one big advertisement for Amazon. It doesn’t
have to be.
The Internet of Things, Big Data, Retail
Innovation, Mobile, every new disruptive
technology out there was designed to help you
matter and to also help you recognize how and
why your customers matter.
It’s all about the experience, baby, and that’s
where real disruption lies. The brilliant thing
about it is that it’s yours to define and design.
Doing so flips the table. Now people will
“webroom” to learn more about products to then
visit you in the real world.

25. There will be a time when it’s ok to
be dumb.
But, that’s a good thing.
Why waste brain cells on worrying
about toothpaste, stocking your
coffee drawer, etc? The Internet of
Things isn’t going to stop at smart
thermostats or smarter cars.
Stuff will talk to stuff and do stuff
without you. It’ll just happen.
Imagine what you can do with all of
that free brain power now!
Brilliant.

26. Experience
is the new
product.
Product is the new
commodity. Value is
being disrupted and
we now have to think
about experiences as
ecosystems.
The strategist of the
future must become
an experience
architect.

27. Veep Panel:
if someone had an
idea on set let’s hear it.
There is no “I” in TEAM but there is a ME.
Yes, there was a time when keeping
ideas to yourself was a matter of survival
and success. Now the future of you isn’t
created, it’s co-created. You succeed
when we succeed.
In the end, the experience we create
together can only become more
personal and dynamic.
High five.

28. Doubt is your enemy.
Waiting for permission is a weakness.
Seeking validation is a stall tactic.
The problem with failure is the culture
that once defined it as, you know, failing.
But in reality, failing is synonymous with
trying something new and different. And
for those keeping score, venturing into
new territories is also synonymous with
innovation.
Fail.
Fail often.
Fail fast.

29. OMG.
If I hear ever hear this again.
Here’s a revelation. You’re
not Steve Jobs. I’m not
Steve Jobs. Our executives
are most likely never going
to be Steve Jobs.
But, that’s ok.
We can learn from Mr. Steve
Jobs and other people who
think different. But, you
have to… think different.

30. Eric Ries:
Zero Feedback is
the problem.
I’m not listening.
I’m not listening.
I’m not listening.
Damnit.
I’m irrelevant.
I’m irrelevant.
I’m irrelevant.
Ignorance is bliss until it isn’t.

31. I love this book! And, the
author didn’t have to “buy”
the best seller list to make
it even more important!
That’s because the author is YOU!
Let’s dump the top 10 listicles.
Let’s stop following the same brand
examples over and over.
Let’s stop worshipping the loudest
personal brands.
Let’s learn, fail and succeed together.
Let’s become the stories everyone else
will want to follow and imitate!

33. Look at me!
Look at us!
Selfie Sticks!
ARGH!
F.O.M.O. makes us think less
of you, your moment and your
decisions. You’re better than
that.
Instead, celebrate life, whether
digital or IRL with J.O.M.O as
David Weinbeger believes…it’s
the “Joy of Missing Out!”

34. This is your time to do something amazing.
And, amazing starts with you…not by copying
the templates spewed by “thought leaders”
and social marketers.
No one knows your world like
you do. No one knows the
pain you feel like you do. No
one understands your vision,
passion and ambition like you.
Your goals and the
relationships you need to
build are yours and yours
alone. Now go move the
needle like only you can.

35. Jumping the shark has
jumped the shark.
Let’s just accept that things change and
they should. You should too.
Be inspired to inspire to be inspired.
That’s why SXSW is what it is. You’re
there. I’m there. It’s ours. It’s also ours to
shape. And each time, we grow and help
others grow too.
In the end, the value you get from it is
equal or greater than the value you put
in…but, that’s true in everything in life
and work.

36. SEE YOU
IN 2016!

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