2. Age
• Our main age group that our documentary focuses on is
the 16-24 age bracket (mainstream) as well as the 24+
age group. As our documentary is an informative
film, people of many ages can gain insight and useful
information from it. It is particularly focused on the 16-24
age group as some of our documentary does involve
them as well, so it also applies to them. As there are not
many documentaries that focus on this age group it is
good that we have chosen this age bracket as it shows
that we can appeal to a new and different audience.
3. Ethnicity
• There is no particular ethnicity group that we are trying to
attract. Our target audiences ethnicity can range from
various different backgrounds. Our audience could be
White, Black , Asian or any other background; we are not
focusing on one in particular. By choosing a multicultural
audience it means that we are not biased to different
races and judge everyone the same.
4. Social
• As our target audience is mainstream (16-24) they could
come from many different background such a middle
class or lower class. As they are quite young they would
also most likely be in full time education or employed or
they could be unemployed and not in education. By using
these particular groups of people in our film we are
allowing our documentary to relate to us as well as the
viewers. However, it is not relevant as to what our target
audience do as a living or what class they are in.
5. Gender
• Our target audience’s gender is unisex. Our film is for
males and females and does not purely focus on one
gender. It is much easier to target both sexes as what we
are referring to effects both, so it only makes sense to
apply it to both.
• However, you can argue that we are mostly focusing on
males as the child we are observing is a boy.
• As we are talking about addiction, dopamine and the
effects it has on children and people in general our
documentary has to focus on both men and women which
is why they are both our main target audience.
6. By reviewing who we are trying to attract
in our film, I think this will give us a better
idea of who we are trying to attract and
make sure we apply this in our film.
