Adpersons are central figures of an economy or country. (Sajid Imtiaz)

1. Essential Adpersons

2. Strategists
They make strategies for their
own agencies and clients. They
are expert in media planning,
buying and budgeting.
In Pakistan, they try to attain
ISO-9000 certification, PS Mark
and international affiliation
besides SECP and EOBI
registration.
Qualification: MBA / MA
(Economics) / ICMA

3. Technologists
They utilize top of line
technology for their own
agencies and clients. They
remain busy in developing new
applications like Vine,
computer-control printing and
databank, etc.
In Pakistan, ad agencies have
started hiring IT experts and
technologists.
Qualification: MCS / MIT

4. Creatives
They remain busy to effectively
communicate with clients and
brands. They critically view
mass media and inter personal
communication besides coining
new methods and means.
In Pakistan, ad agencies are
defining career for creatives.
Qualification: MA (English /
Urdu) MSc. Mass
Communication / Psychology

5. Analysts
They analyze every bit and bite
of advertising industry, media,
recourses, systems and
contents of campaigns for
learning and societal
development.
In Pakistan, ad agencies have
been retaining analysts as
researchers.
Qualification: MBA / MA
(Economics) / ICMA

6. Discussion
Q: Do ad agencies work as media or
brands’ agents?
A: Ad agencies works as
communication agents. These
consider all stakeholders for
effective results.
Q: Are qualified human resources
available in Pakistan?
A: Business schools and universities
are offering international standard
courses.
Q: Do top 5 agencies possess
technologists?
A: Adcom, IAL, Interflow, Lowe & Rauf
and JWT are proud of their human
resources.
Q: Should ad agencies’ CEOs be
MBAs?
A: Modern educated people do not
work under incompetent CEOs.

7. Credits
Audience: World
Writer: Sajid Imtiaz
Feedback: sajedimtiaz@hotmail.com