Maroc Startup Cup a major entrepreneurial event organized by Startup Maroc (formerly known as AMP2I) in 2013. 20 startups partcipated in this Business Model competition. 10 Finalists selected to compete in the Final Round: EasyControl, FRONESIS, Kezakoo, Level One, Looly’s, myVLE, Next Level SARL, PricyMe, RobEco, SQwiL.

1. Business Model Competition Overview
Association Marocaine pour la Promotion de l’Ingénierie Informatique – AMPII
Dec. 2013

2. Startup Cup – 45 Countries …
Startup Cup
Is a global leader in the development of entrepreneurial ecosystems, startups and job creation operating a global
network of "accelerators without walls" in over 45 countries.
Startup Cup Business Model Competition is Open to ANY Type of Business Idea

3. StartUp Cup in Numbers

4. In Morocco?
Startup Cup is an opportunity to
1.IDENTIFY & TRAIN
2.CONNECT
3.CELEBRATE
Entrepreneurs

5. Timeline & Milstones
Judges Review - Long Business Model
18/10/2013 - 26/10/2013
6/10/2013 - 17/10/2013
Long Business Model Submission
10/11/2013 - 17/11/2013
16/9/2013 - 30/9/2013
Revised Business Models Submission
Top 20 Selection - Short Business Model
Mentors & Entrepreneurs
Top 20 - Coaching
Session
+90 Applications
5/10/2013
20 Semi-finalists (To 20)
Top 20 - Day 1, Pitches
26/10/2013
10 Finalists (Top 10)
100 000 DHs in cash for the Winner
Top 10 - Coaching
Session
9/11/2013
Applications Closed
15/9/2013
23/11/2013
2013
2013
Jul
Aug
Sep
Oct
Nov
28/7/2013
28/10/2013
Applications Open
Top 10 Selection
StartUp Cup Award Celebration
&
Global Entrepreneurship Week

6. Maroc Startup Cup Prize
100,000 MAD Cash Prize
&
10000 USD Scholarship
To participate in PITME (Progress In Technology Middle East) labs
the Sillicon Valley for 1 month

7. Judging Panel of Maroc Startup Cup
Shafik Sabiry
Omar Tazi
President du Directoire
HP CDG IT Services Maroc
Executive Vice President of Services
Méditel
K. Jai Hokimi
Amine Hazzaz
Entrepreneur Evangelist,
Advisor to the Chairman & CEO
OCP
Managing Director
Endeavor Morocco
William Fellows
Hicham Zanati Serghini
North Africa Specialist,
Venture Financing,
Policy & Applied Entrepreneurship
Directeur Général
de la CCG

8. Mentoring Team

9. Mentoring Focuses on Building Viable Businesses - Design | Test | Build

10. Mentoring on Pitching Techniques & Skills

11. THE BIG RACE
10 Startups at the FINAL ROUND

12. The FINAL Pitch!

13. The AMAZING STARTUPS who have been chosen as the finalists!
RobEco
By Next Level
By LevelOne
Monecole.ma
(By Sqwila)
By FRONESIS
“It was an extremely tight race and it was tough
to select only three winners!”
Chafik SABIRY, HP-CDG IT Services Maroc’s Chairman of the Board

14. ….AND THE WINNER IS!
LOOLY’S sells premium quality couscous, unprocessed, easy to cook, gluten Free, beyond-Fair-trade
products with genuine taste, health benefits and high convenience.
Looly’s products are available in many flavors and offer a wider experience around couscous. Looly’s is
mainly targeting US & UK markets.
Represented by Lamiaa Bounahmidi, CEO & Co-Founder

15. The Runner-up! Kezakoo!
Kezakoo is an e-Learning and Social Networking platform providing to its users a
wide range of educational content in both French and Arabic (Darija). Kezakoo
offers incentives and rewards for user-generated content depending on the
importance of contributions. The platform also provides e-learning and online
training services for professional users.
Represented by Youssef Ghalem, CEO & Founder

16. The 3rd place is myVLE
myVLE is a SaaS based e-Learning platform designed to supplement the
traditional classroom teaching. It is a tool that makes teaching and learning more
efficient, intuitive and fun.
Represented by Zakaria Mahboubi and Co-Founders

17. About The Organizer, AMPII
Association Marocaine Pour la Promotion de l’Ingénierie
Informatique
www.amp2i.org
Maroc StartUp Cup is organized by
AMPII.
Vision
AMPII vision and commitment is to build a vibrant entrepreneurial
community in Morocco. Our ambition is to continue to build
connectivity between startups and technology, create critical mass
and exposure and help develop the entrepreneurial ecosystem.
Projets de l’AMPII
Since its creation in 2011, the association has been able to boost the growth of the community of young entrepreneurs and creating and
exploiting synergies between the different actors of the entrepreneurial ecosystem by organizing many competitions, events and
initiatives:
Some Projects (Completed) :
Startup Weekend – 2011-2013
Code Initiative – 2012
Mix N’Mentor - 2013
Startup Weekend is a competition to
create a startup in 54h.
Nine (9) Events, 5 Cities, +1000
participants from all Morocco, and at least
8 startups created.
Code Initiative was the first (Moroccan)
programming contest in Morocco to
promote IT innovation.
+ 2000 participants to win a prize of
100 000 MAD.
1st edition of Mix N mento Casablanca coorganised with Wamda,. The event
brought over 80 entrepreneurs and
mentors together for a cozy discussion of
the major challenges in the ecosystem.

18. For more information about Maroc Startup Cup
http://maroc.startupcup.com
https://www.facebook.com/marocstartupcup
Tweet us
@MarocStartupCup

19. Thanks to our Sponsor & Partners!
Sponsor Silver
Partners

20. Maroc Startup Cup in The Medias

21. The Organizing Team!
Naoufal Chama, Président de l’AMPII
+212 661161132
chamanaoufal@gmail.com
Zineb Rharrasse, Vice-Présidente de l’AMPII
+212 664150279
zinebrharrasse@gmail.com
Kamilia Bagui
Redouane Dahmouni, Vice-Président de l’AMPII
+212 661991943
redouane.dahmouni@gmail.com
Redouane Dahmouni
Adresse postale – AMPII, N°3, Immeuble 10, Rue Deraa, Agdal
Rabat
http://www.amp2i.org
Zineb Rharrasse
Naoufal Chama
Adnane Benchekroun

22. maroc.startupcup.com
Thanks!