1. THE IMPACT OF INTERACTIVE
WHITEBOARDS IN EDUCATION
Multimedia Presentation Project
Created by Diana Absatz
EDUC-7101-1/EDUC-8841-1 Diffusion and
Integration of Technology in Education

2. WHAT IS AN
INTERACTIVE
WHITEBOARD?
An interactive whiteboard (IWB), is a large
interactive display that connects to a computer and
projector. A projector projects the computer's
desktop onto the board's surface where users control
the computer using a pen, finger, stylus, or other
device. The board is typically mounted to a wall or
floor stand.

3. INTERACTIVE
WHITEBOARD TIMELINE
Decision
JANUARY 1991 First Interactive whiteboard developed. http://www.enotes.com/topic/Smart_Board
Persuasion
OCTOBER 2002 Smart Board goes wireless. http://www.macworld.com/article/1007121/smart.html
Implementation
March 2003 Online community for teachers.
http://downloads01.smarttech.com/media/research/whitepapers/research_whitepaper_update.pdf
Knowledge
August 2005 Smart board produces 2 minute tutorials
http://www.invergrove.k12.mn.us/sites/uploads/SMART_Board_recommendation_2.pdf
Knowledge
June 2006 All- in- one Smart board http://smarttech.com/us/news
Decision
October 2008 Smart tablet released http://www.ehow.com/facts_4915092_what-history-smart-
board.html
Persuasion
July 2010 New smart response (allows interaction and student response from any web- enabled mobile
device). http://www.whiteboardblog.co.uk/notify

4. WHY TEACHERS NEED TO USE AN
INTERACTIVE WHITEBOARD?
IWB can be used with any software. They are
extremely adaptable for numerous uses and do not
require acquisition of additional software. Their
creative use is limited only by the imaginations of
teachers and students.
One-computer classrooms can
Interactive applications are in demand for
maximize the use of limited
educators who want to involve their students in
computer access by using the
learning with technology
whiteboard
Interactive
whiteboards in
education
There is no
The board can messy chalk
accommodate dust or other
different learning by-product,
styles. which can
Presentation tools are limit use.
increasing in popularity
and demand for
educators who want to
share ideas and
information with large
or small groups of
students

5. T
In 1986, David Martin and Nancy
H
Knowlton were driving through upstate
E New York when David first described a
product idea he'd been working on to
O Nancy. A year later, SMART was founded.
R
I Originally, the company was the Canadian
G distributor for a U.S. projector company,
I and revenue was generated through
projector sales. That revenue was directed
N
toward the research and development of
S the SMART Board interactive whiteboard.
O The first interactive whiteboard was
F introduced by SMART Technologies to the
consumer market in 1991. Upon its
S release, the SMART board became the first THE ORIGINS OF
M interactive board to set the feature of
A incorporating touch control of computer THE
R applications as well as annotation over INTERACTIVE
T basic Microsoft Windows programs.
WHITE BOARDS
I
W
B

6. THE ORIGINS OF
INTERACTIVE
WHITEBOARDS
In In 1992, SMARTformed a strategic alliance with Intel Corporation, which
1992, SMART formed alliance with Intel Corporation, which
resulted in joint product development,joint marketing efforts and Intel's
resulted in joint product development, joint marketing efforts and Intel's
equity ownership in SMART. Other than the Intel equity investment and some
equity ownership in SMART. Other than the Intel equity investment and some
small investments from family and friends, the company relied on its retained
small investments from family and friends, the company relied on its retained
earnings to fuel growth in these early years.
earnings to fuel growth in these early years.
That relationship with Intel was one of the key building blocks in SMART's
 That relationship with Intel was one of the key building blocks in SMART's
history.
history.
http://www.smarttech.com/us/About+SMART/

7. PRODUCTION, MANUFACTURING,
PACKAGING, MARKETING, AND
DISTRIBUTION
 Prices for Interactive Whiteboards vary, depending on the brand and
what is needed, from $750 for just the whiteboard to $6,000 for a whole
system.
http://www.nextag.com/interactive-whiteboard/compare-html
 Nancy Knowlton from Smart technologies took on the responsibility of
marketing and sales by 2000.
 By 2002,one hundred thousand interactive boards had been shipped
out to different places around the world.
 The interactive board can be purchased as a complete package with the
whiteboard, projector, and software. There are many different types of
interactive boards on the market such as the ebeam, mimio and many
others with various prices.

9. SMART
Showcase
Schools
Smart Technologies promotes the
adoption of SMART boards by setting
SMART board systems into “Showcase
Classrooms” to large School Districts.
These “Smart showcase classrooms”
demonstrate how SMART products can
transform classrooms and improve
learning outcomes. They serve as host
sites for educators who are interested in
implementing SMART products – and
receive benefits, including professional
development opportunities. Become a
SMART Showcase School and share your
success story.
http://www.smarttech.com/us/Resources
/SMART+education+programs

10. Interactive White Boards
Vs.
Traditional Tools
(The Research)
Robert Marzano recently divided 85
educators into two groups:
One taught a lesson to students using
interactive whiteboards and the
other taught the same lesson using
standard, more traditional tools. His
data was undeniable:

11. RESULTS
INTERACTIVE
WHITEBOARD MARZANO’S FINAL
WINS THOUGHTS
• Immediate increase of 17% in
scores.
• If a teacher had been given 20-30 “Beyond this sweet spot, dragons
months to hone his or her skills, await in the form of diminishing
there was an average 20 returns in improved student
percentile gain. scores, thus proving, he adds,
that you clearly "can't take the
• If a teacher had used it for two human being out of
years, and did so 75 % of the teaching”(Marzano, 2011).
time. That profile shows a
whopping 29 percentile gain
in scores.

12. THE S-CURVE FOR INTERACTIVE
WHITEBOARDS
It appears that the S-Curve for Interactive Electronic
Whiteboards is still in a high growth rate and yet to
level out. According to data, sales of IEW’s have
been growing at a rate of 15% per year. It appears
that, despite a sluggish economy, the sale of IEW’s
will steadily increase into the future. It is expected
to keep or increase this rate at least through the
year 2013 where the sale of IEW’s will top $2 billion in
total sales.
www.digitallearning.in

13. S- CURVE
INTERACTIVE
WHITEBOARDS SOLD

14. STATISTICS
* 377,000 interactive
whiteboards were sold to education
institutions in 2007.
*The forecast is that interactive whiteboard category will increase by 200
percent in the next
five years and that one in six classrooms will have an interactive
whiteboard by 2011.
* SMART boards now
holds 53 % of the product category
share in the education segment in the
United States

15. FUTURE OF
INTERACTIVE
WHITEBOARDS
According to an article found on Reuters, 377,000
interactive whiteboards were sold in 2007. That
number is projected to increase by 200 percent by
2011. A number of features make interactive
whiteboards a desirable classroom tool.
http://www.forbes.com/prnewswire/feeds/prnewswire

16. WHAT TYPE OF ADOPTER IS THE
SCHOOL DISTRICT OF PBC ?
The School District of Palm Beach
County falls into the category of
Laggards regarding the adoption of
new technology in primary grades
“The laggard’s precarious economic position forces
these individuals to be extremely cautious in adopting
innovations” (Rogers, 2003)
*The school district of PBC allocates
15,000 annually for technology to
elementary schools.
*About 50% of the money allocated
for technology is used to maintain
technology already purchased.

17. HOW TO CONVINCE
LAGGARDS TO ADOPT
IWBS?
Trial ability seems to be the best way to approach
laggards like the School District of Palm beach
County
”An innovation that is trial able represents less uncertainty to the individual who is considering it for
adoption, who can learn by doing”(Rogers, 2003).
*If teachers request Smart Technologies to transform their classrooms into
smart showcase classrooms, teachers will be able to show to their school
districts and colleagues how SMART interactive whiteboards can transform
classrooms into 21st century classrooms and improve learning outcomes.
*By successfully using interactive whiteboards in their showcase
classrooms , teachers will be able to compile case studies and their results
to show that the use of interactive whiteboards can make a difference in
academic achievement.
*Laggards need to see plenty of positive evidence regarding the success
of an educational innovation before considering adoption.

18. TEACHERS HAVE THE POWER TO
CHANGE THINGS
By implementing showcase classrooms in schools,
educators will get the chance to learn from observing other
teachers who use the interactive whiteboards effectively.
MODELING
TRAINING
MODELING
TRAINING…..
*It is well-known that teachers play a crucial role in efforts to
implement innovations.
*Teachers can make technology integration a priority in the professional
development budget.

19. CRITICAL MASS AND
INTERACTIVE WHITE BOARDS
Critical mass was quickly met after teachers
discovered the ability of the interactive
whiteboard. The IWB has the potential to
greatly improve a classroom. Society has
accepted the interactive whiteboard across
the globe.

20. Hierarchy for initial adoption (Board chair directors, Superintendents,
Chief of staff, and Chief information officers are committed to put in
practice the initiative “No Child left behind: Enhancing education
through technology initiatives”
Incentives for early adoption: Smart technologies has showcase
classrooms in many school districts all over the United States.
Individuals’ perception s of the innovation can be shaped: Many
teachers have changed their perception of IWB’s after witnessing their
effectiveness in student engagement.
The innovation should be introduced to intact groups in the systems:
School districts are solid organizations in the process of growing. The
education field at all levels is the major target for all interactive
whiteboards manufacturers.

21. CENTRALIZED
DIFFUSION
The centralized diffusion system is the best system to approach the
board of directors of the Palm Beach school district.
The school district of Palm Beach county is a large organization that
makes most decisions about innovations and their diffusion to all
public schools in Palm Beach County.
The technology department of the SDPBC is conformed by a team of
technical experts devoted to improve the quality of educational
technology, and posses the ability to gain adoption of innovations not
popular but important for public schools education.

22. KEY CHANGE
AGENTS
School board directors, educational
technologists, school principals and other
Administrators working for the school board are
the key change agents.
Principals and Administrators can be supportive
in developing relationships with their faculty
and staff members to persuade/convince them in
how essential the need is for adopting the
Interactive Whiteboards.

23. When an organization like a public school district
decides to implement an innovation and allocates
resources to it, the implementation consists of events
and actions that pertain to modifying the innovation,
preparing the organization for its use, trial use,
acceptance of the innovation by the users and continue
use of the innovation until it becomes a routine feature
of the organization. In this phase the innovation is put
into use by organizational members, administration,
technology specialists, and faculty.

24. INTERNAL
ORGANIZATIONAL
CHARACTERISTICS
*Complexity: * INTERCONNECTEDNESS :
Smart tech has built the resources to
Educational technologists at provide teachers and students with the
schools will offer their high capabilities to effectively design,
prototype and test new ideas and
level of knowledge and concepts for the next generation of
expertise to support faculty intelligent interactive products, systems
and services. They are reshaping the
after the installation of way we interact and communicate.
interactive whiteboards.
* EDUCATIONAL SLACK WAS
*Formalization: LEFT IN THE PAST:
Procedures and rules will be Orange County Public Schools in
Orlando, Florida is the tenth largest
established and enforce to U.S. public school district with more
encourage the than 181,000 students and 8,000
classrooms. Classrooms will be
implementation of smart equipped with SMART Board 800
boards in the classrooms. series interactive whiteboards in 2012.

25. “ADMINISTRATORS AND TEACHERS AT ORANGE
COUNTY PUBLIC SCHOOLS RECOGNIZE THE
IMPORTANCE OF USING SMART PRODUCTS IN THE
CLASSROOM TO ENGAGE AND SUPPORT TODAY’S
LEARNERS,” SAYS PATRICK NAGEL, VICE-PRESIDENT,
AMERICAS, SMART TECHNOLOGIES. “WE ARE PLEASED
TO BE THE SOLE SUPPLIER OF INTERACTIVE
WHITEBOARDS FOR OCPS AND LOOK FORWARD TO
PROVIDING PRODUCTS THAT HELP IMPROVE STUDENT
OUTCOMES” (NAGEL, 2012)

26. WHAT EDUCATIONAL
CHAMPIONS
TECHNOLOGISTS ARE
SAYING ABOUT IWB?
NAME: Myron Rumsey, director of technology
DISTRICT: Odessa-Montour (NY) Central
School District
“This tool transforms teaching and changes how
students perceive instructional material. It equalizes
visual and audio learners. We’ve seen a huge increase
in student participation wherever teachers use the
whiteboard. We have interactive whiteboards in 20
percent of our district, and we have plans to expand
them into the rest of our district”.

27. WHAT EDUCATIONAL
CHAMPIONS TECHNOLOGISTS
ARE SAYING ABOUT IWB?
NAME: Patricia M. Kershaw, instructional technology manager
DISTRICT: Fauquier County (VA) Public Schools
“Fauquier County Public Schools serves about 12,000 students and employs more
than 1,800 teachers, administrators, and support staff members. We have an
interactive whiteboard in every core classroom in every elementary school in the
district. The other middle schools and high schools have several whiteboards on
wheels that classrooms share. When the whiteboard is used appropriately, the
verbal and auditory learner can also benefit from the large group learning
environment. We chose SMART Boards because of the “touch” technology, which
allows students the ability to touch the screen and manipulate the object on the
screen. This capability lets students participate physically with the materials on
the board.

28. WHAT DO ADMINISTRATORS
CHAMPIONS HAVE TO SAY
ABOUT IWB’S?
Jason Briggs, vice principal The Smart Boards were also easy to
SCHOOL: Saint Gregory the Great install. We hope to add interaction
School (NJ) devices, such as tablets, to our Smart
Board systems in order to increase
student participation.
“We use Smart Boards because we want
to acquaint students with cutting-edge
technology, and we believe that
instructional technology lets our teachers
maximize effective student learning. The
software is intuitive to learn and features
a variety of papers and templates that fit
seamlessly into teachers’ lessons.

29. CONCLUSION
“85% of the classrooms in the UK have
Adopted interactive whiteboards”
(Marzano, 2011)
“Sen.Michael Bennet said, “ if there isn’t more investment in technology
in schools, classrooms will look the same in 20 years as they do now
and American students will fall behind”(Sherry, 2012).
Children in Palm Beach County will be left
behind without more technology
Adopted !!!!!!!!!

30. CONCLUSION
One of the latest case studies conducted by Dr. Marzano showed a
16 percentile point gain in student achievement in classrooms
using the interactive whiteboards. The article also mentioned how the
use of graphics to represent information could increase student
achievement to a 26 percentile point gain. It went on further to
mention that a 31 percentile point gain could be found in
classrooms where the interactive whiteboard reinforcer was used.

31. VIDEO CLIP: MARZANO
AND TEACHING WITH
INTERACTIVE
WHITEBOARDS

32. ROBERT MARZANO
“Interactive whiteboards are the future of
educational strategies, and without proper
adoption of these and other technology
tools, teachers are doomed to become
dinosaurs in their practices.”

33. REFERENCES
E-World Forum.(2011) Interactive Whiteboards: Bringing Life to Classrooms.
Digital Learning Magazine. Retrieved May 15, 2012 from: http://issuu.com/dl_magazine/docs/
Marzano. R; (2011) Marzano Research Laboratory. Retrieved from
http://www.marzanoresearch.com/documents/whiteboards_webinars_ 4_1.pdf. On May 11, 2012.
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press.
Smart Technologies. (2012). Smart Showcase Schools. Education Programs
and Funding Resources. Retrieved May 9, 2012 from: http://www.smarttech.com/us
SMART Technologies. (2012). The history of SMART. About Smart Technologies. Retrieved On May 8, 2012 from
: http://www.smarttech.com/us/About+SMART/
Wolper-Gawron, H., (2011). Technology Combined with Good Teaching Leads to
Success. Edutopia. Retrieved May 12, 2012 from: http://www.edutopia.org/