Presentation from 11/10 PRSA NY meeting

1. Ten Commandments
Suggestions for
Social Media for
Business

2. The Distinctions Between
B to B and B to C Social Media
are largely artificial, and
function to divert businesses
(and agencies) from reality.
Doug Winfield—PRSA: The Forbidden Dance 2

3. Social Media is everywhere,
and there’s very little you can
do to stop it.
Doug Winfield—PRSA: The Forbidden Dance 3

4. Social Media is not Facebook
or Twitter.
Social Media is not a site or a
service. It’s an enabler of
human behaviors.
Doug Winfield—PRSA: The Forbidden Dance 4

5. It’s about the audience,
stupid!
What do they seek & say?
Where are they doing it?
Doug Winfield—PRSA: The Forbidden Dance 5

6. Social Media cannot be owned by PR,
Advertising, Marketing, HR, IT, Legal.
It’s a common playing field that
requires the participation of experts,
but its power is in the everyday
conversations & sharing it enables.
Doug Winfield—PRSA: The Forbidden Dance 6

7. You need a social media
perspective.
Not a social media policy.
Doug Winfield—PRSA: The Forbidden Dance 7

8. Not everyone is your friend.
What you say is probably not private.
Assume your employer, coworkers,
competitors, customers, regulators
and acquaintances are probably
listening.
You should be too.
Doug Winfield—PRSA: The Forbidden Dance 8

9. Listening is the first step in
understanding the power of social
media.
Offer opportunities for feedback and
sharing whenever that is possible
Use social media content to spark
conversation and provide context.
Doug Winfield—PRSA: The Forbidden Dance 9

10. Facebook is your worst
nightmare.
Facebook should be
embraced, but with care.
Doug Winfield—PRSA: The Forbidden Dance 10

11. Social Media & Search are
inseparable.
If they search it, what will
they find?
Doug Winfield—PRSA: The Forbidden Dance 11