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Front Office
Department
JAYVEE’S PRESENTATION
Learning Objectives
After studying, the learner will be able to;
 Review the organizationational structure of the front office team;
 Discuss the key activities of the front office team
 Discuss the importance of the reservation process;
 Explain guaranteed and non-guaranteed reservations
 Discuss the forms of settlement
 Simulate a telephone reservation
 Simulate the welcoming, registering escorting of a guest;
 Perform a showroom
 Demonstrate a check-out process
 Explain what is revenue management; and
 Review key compentency-based profiles of the front office deparment.
Front office
 One of the most important department of the hotel.
 It is the nerve center of the hotel
 It is invovled in the accomodation services as well as the reservation
and reception areas.
 It provides the first impression that is significant in the guest’s stay.
Staff of this department are involved in ;
 Welcoming the guests
 Taking and recording reservations
 Providing information about the establishment to prospective clients
 Allocating rooms to clients and issuing keys
 Organising the moving and storing of luggage
 Checking in and out procedures to guest
(check in usualy starts 2:00 pm and check out is in 12:00 nn )
 Taking and coveying messages and correspondence for guest
 Preparing guest accounts and processing payments
Front Office Organizational
Structure Rooms
Department
Reservation
Uniformed
Services
Bell Desk
Valet
Transportation
Concierge
Door Greeters
PBX
Revenue
Management
Front Desk
Front Office
Front Office Organizational Matrix
Sub
Department
Brief
Description
Hotel
Cycle
Division
Head
Senior
Manager
Section
Manager
Supervisory Bank and
file
Resevations Responsible
for all hotel bookings
Pre-arrival stage Rooms director Front office manager Reservations
manager
Reservations supervisor Reservation age
Uniform Services Include the concierge
transporta-tion
Encompasses the
whole operating
cycle, although
Rooms director Front office manager Assistant front office
manager
Uniform Service
Supervisor
Concierge Staff
Door
Attentand/Greeter
Valet Parkers
Transportation
Drivers
Bell Staff
Front Desk Comprised of cashiers
and front desk agents
Encompasses the
whole operating
cycle; departure
is given emphasis
by the cashiers
as they are the
ones to check
out the guests
Rooms director Front office manager Assistant front office
managers
Front Desk Supervisor Front Desk Cashier
Front Desk Agents
Night Auditor*
Business Center
Agent
*In some hotels, the
night auditor is part
of the finance
team
PBX Recieves and
connects incoming
and outgoing calls
from hotel
Empahasis of this
department will
be on the in-stay
phase
Rooms director Front office manager PBX Manager PBX supervisor PBX
Agents/Telephone
Operators
Revenue Management In charge of ensuring
optimum revenue for
the hotel
Encompasses the
whole operating
cycle
Rooms director Front office manager Revenue Managers Revenue
Management
Agent
Front Office Functions
Can be divided into 5 general areas;
 Reception
 Bell Service
 Mail and Information
 Concierge
 Cashiers and night auditors
Reception
Grand Men Seng Reception Area
Bell Service
Concierge
Key Concepts, Standards, and
Practices
 Reservation management
 Concierge
 Night Audit
 Manage Property Management System
 Revenue management
 Guest service management
 Guest accounting
 General Data management
Reservation Management
 First contact of the guest is through the reservations department,
majority of the bookings in the hotel are by the telephone.
 In this process, reservation agents take various reservations using the
property’s front office management system.
Concierge
(Guest Services, Front Desk Staff, and Uniformed Services)
 Is a french word, which originally refers to officers of the royal
palace guard whose job was to protect the king of the palace.
 In was only in the mid-20th century that the concierge became a
part of North American hotels serving high profile guest and
delivering personalized service.
Night Audit
 As the name denotes.
 This activity is primarly done at the end of the day, usually on the
graveyard shift.
 Is valuable to the hotel as this records all hotel operations for the
day.
Management Property
Management System
 The Property Management System (PMS) is the databank of
collected revenue generating and non-revenue generating
activities of the hotel guests.
 One major component of the PMS is the front office computer
system, which manages reservations data and usage of rooms;
determines revenue in a daily, weekly, monthly or annual basis; and
transaction information.
Revenue Management
 Part of the office work is managing the number of occupied rooms
through the proper mix of hotel guests.
 This would include certain markets and priozitation of guests with
potential revenue.
Guest Service Management
 The front office team takes care of guests from in to check out.
 All personel should exude professionalism in handling guest requests
and complaints.
 In anticipation of guest demands, the team is challenged to give
utmost customer satisfaction through flawless service.
Guest Accounting
 One of the major sources of guest complaints is the erroneous
posting of their billings.
 Front office agents have to ensure that guest billings are thoroughly
checked for property revenue to be optimized and for guest
complaints to be avoided.
General Data Managament
 The front office team is tasked to update guest records in the
system, specifically guest needs and requests, so that they can be
easily identified and addressed for future use.
 Some hotels are now customizing their rooms according to their
desires of their guest that are within the limits of their budget.
Pre-Arrival Phase: Reservations
Guaranteed Reservations:
 The hotel accepts prepayment and holds a room whether the guest
arrives or not.
(cancellations depends on the hotel policy)
Non- Garanteed Reservations:
 Hotel holds a room for a specified time.
 After the time expires, The Hotel can give the room to another guest.
Forms of settlement
 Prepayment – are payment made in advance through mail, walk-in
and other methods.
 Advance deposits – are partial payments made by guest for his/her
entire stay.
 Credit Card – are pre-authorize payments enabling the hotel to
block a certain amount in the credit card to be used as the guest’s
payment.
 Send bill arragement – settled by two agencies who make the
deposit as a third party in the agreement.

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Front Office Department Functions and Key Concepts

  • 2. Learning Objectives After studying, the learner will be able to;  Review the organizationational structure of the front office team;  Discuss the key activities of the front office team  Discuss the importance of the reservation process;  Explain guaranteed and non-guaranteed reservations  Discuss the forms of settlement  Simulate a telephone reservation  Simulate the welcoming, registering escorting of a guest;  Perform a showroom  Demonstrate a check-out process  Explain what is revenue management; and  Review key compentency-based profiles of the front office deparment.
  • 3. Front office  One of the most important department of the hotel.  It is the nerve center of the hotel  It is invovled in the accomodation services as well as the reservation and reception areas.  It provides the first impression that is significant in the guest’s stay.
  • 4. Staff of this department are involved in ;  Welcoming the guests  Taking and recording reservations  Providing information about the establishment to prospective clients  Allocating rooms to clients and issuing keys  Organising the moving and storing of luggage  Checking in and out procedures to guest (check in usualy starts 2:00 pm and check out is in 12:00 nn )  Taking and coveying messages and correspondence for guest  Preparing guest accounts and processing payments
  • 5. Front Office Organizational Structure Rooms Department Reservation Uniformed Services Bell Desk Valet Transportation Concierge Door Greeters PBX Revenue Management Front Desk Front Office
  • 6. Front Office Organizational Matrix Sub Department Brief Description Hotel Cycle Division Head Senior Manager Section Manager Supervisory Bank and file Resevations Responsible for all hotel bookings Pre-arrival stage Rooms director Front office manager Reservations manager Reservations supervisor Reservation age Uniform Services Include the concierge transporta-tion Encompasses the whole operating cycle, although Rooms director Front office manager Assistant front office manager Uniform Service Supervisor Concierge Staff Door Attentand/Greeter Valet Parkers Transportation Drivers Bell Staff Front Desk Comprised of cashiers and front desk agents Encompasses the whole operating cycle; departure is given emphasis by the cashiers as they are the ones to check out the guests Rooms director Front office manager Assistant front office managers Front Desk Supervisor Front Desk Cashier Front Desk Agents Night Auditor* Business Center Agent *In some hotels, the night auditor is part of the finance team PBX Recieves and connects incoming and outgoing calls from hotel Empahasis of this department will be on the in-stay phase Rooms director Front office manager PBX Manager PBX supervisor PBX Agents/Telephone Operators Revenue Management In charge of ensuring optimum revenue for the hotel Encompasses the whole operating cycle Rooms director Front office manager Revenue Managers Revenue Management Agent
  • 7. Front Office Functions Can be divided into 5 general areas;  Reception  Bell Service  Mail and Information  Concierge  Cashiers and night auditors
  • 8. Reception Grand Men Seng Reception Area
  • 11. Key Concepts, Standards, and Practices  Reservation management  Concierge  Night Audit  Manage Property Management System  Revenue management  Guest service management  Guest accounting  General Data management
  • 12. Reservation Management  First contact of the guest is through the reservations department, majority of the bookings in the hotel are by the telephone.  In this process, reservation agents take various reservations using the property’s front office management system.
  • 13. Concierge (Guest Services, Front Desk Staff, and Uniformed Services)  Is a french word, which originally refers to officers of the royal palace guard whose job was to protect the king of the palace.  In was only in the mid-20th century that the concierge became a part of North American hotels serving high profile guest and delivering personalized service.
  • 14. Night Audit  As the name denotes.  This activity is primarly done at the end of the day, usually on the graveyard shift.  Is valuable to the hotel as this records all hotel operations for the day.
  • 15. Management Property Management System  The Property Management System (PMS) is the databank of collected revenue generating and non-revenue generating activities of the hotel guests.  One major component of the PMS is the front office computer system, which manages reservations data and usage of rooms; determines revenue in a daily, weekly, monthly or annual basis; and transaction information.
  • 16. Revenue Management  Part of the office work is managing the number of occupied rooms through the proper mix of hotel guests.  This would include certain markets and priozitation of guests with potential revenue.
  • 17. Guest Service Management  The front office team takes care of guests from in to check out.  All personel should exude professionalism in handling guest requests and complaints.  In anticipation of guest demands, the team is challenged to give utmost customer satisfaction through flawless service.
  • 18. Guest Accounting  One of the major sources of guest complaints is the erroneous posting of their billings.  Front office agents have to ensure that guest billings are thoroughly checked for property revenue to be optimized and for guest complaints to be avoided.
  • 19. General Data Managament  The front office team is tasked to update guest records in the system, specifically guest needs and requests, so that they can be easily identified and addressed for future use.  Some hotels are now customizing their rooms according to their desires of their guest that are within the limits of their budget.
  • 20. Pre-Arrival Phase: Reservations Guaranteed Reservations:  The hotel accepts prepayment and holds a room whether the guest arrives or not. (cancellations depends on the hotel policy) Non- Garanteed Reservations:  Hotel holds a room for a specified time.  After the time expires, The Hotel can give the room to another guest.
  • 21. Forms of settlement  Prepayment – are payment made in advance through mail, walk-in and other methods.  Advance deposits – are partial payments made by guest for his/her entire stay.  Credit Card – are pre-authorize payments enabling the hotel to block a certain amount in the credit card to be used as the guest’s payment.  Send bill arragement – settled by two agencies who make the deposit as a third party in the agreement.