SlideShare uma empresa Scribd logo
1 de 19
Baixar para ler offline
Accolades Pr New Media
About Accolades
• Accolades Public Relations is a results-oriented
  communications firm committed to progressive
  strategies in public relations and marketing. It is a
  new breed of PR firm where the client’s needs drive
  solutions, whether in media exposure or news online.
• The firm’s mission is to set the standard in what
  carefully executed public relations and communication
  strategies can do for sales, lead generation and the
  bottom line of ROI. Accolades’ team of public relations
  specialists practice a blend of traditional public
  relations along with optimized PR and social
  media.
Trust is Key
• According to the 2009 Edelman Trust
  Barometer
  – 29% of people have connected with a brand
    through a social networking site
  – 79% of people said that recommendations
    from family and friends was very important
    to them
  – 91% of people said that a company that
    communicates frequently and honestly on
    the current state of the business is an
    important factor to the overall reputation of
    the company
Convergence of Media
Google Rules
• Lessons from the McNuggets story and
  Jackie Huba
• You are not in complete control of your
  brand
• “The sum of your brand is Google
  search results”
• What is the impact on reputation
  management?
Rising above …
      • Enterprise, Media & UGC




Image courtesy of Converseon
Too much chatter …. not enough
          listening
Process of Engagement
      Setting KPIs -




Image courtesy of Converseon
The Performers
Strategic integrated communications
  campaigns
•   Sustain visibility
•   Drive home clients’ core messaging
•   Dominate niche markets
•   Elevate thought leadership
•   Open doors and… of course …
• Get ink
The “Force-Multiplier Effect”
• The goal is to do a good job in Social Media and in
  Traditional Media. Success in BOTH arenas creates a
  force-multiplier effect. The trick is understanding that you
  need to craft custom approaches to these varying
  audiences.
• Social Media demands 24/7 presence, frequently updated
  and relevant content, a diplomatic and distinct voice.
• Traditional Media requires careful timing, a differentiated
  story, a proud voice, a tightly-packaged and closely-held
  assembly of content, verifiable proof and articulate
  defenders.
• Understand the difference. Do both.
   - Todd Defren
Case Studies
Interactive Austin 2009
           Objective
               – Increase IA09 conference visibility
                  and attendance

           Strategy
               – Use traditional online marketing and
                  social media tools, including Twitter,
                  LinkedIn and Facebook

           Result
               – Gained visibility by over 2.4
                  million Twitter followers
               – Increased event attendance by 100
                  new attendees
Mercury Mambo Business Development
                Objective
                    – Hispanic marketing firm wants to
                       demonstrate expertise in Hispanic
                       markets

                Strategy
                    – Accolades PR assisted with technical
                       set-up, content and strategies of their
                       company blog

                Result
                    – Firm’s blog gained top 5 Hispanic
                       marketing blog status
                    – Blog helped establish agency’s
                       credibility; gained speaking
                       opportunities to provide Hispanic
                       marketing training to PR firms.
Flamingo-a-Go-Go for Planet Cancer
                 Objective
                    – Increase community support,
                      attendance at the annual
                      fundraiser

                 Strategy
                     – Use a combined social media &
                       PR campaign, which could be
                       duplicated in other cities

                 Result
                    – In 2 mos., Facebook community
                       grew from 0 to 712 members;
                       80,000 Twitter followers
                    – Met fundraising goals w/ overall
                       40% decrease in donations
                    – System for duplicating
Objective
   – Deepen relationships with commercial interior designers
   – Build community with art enthusiasts online


Strategy
   – Develop integrated communications strategies for target
     audiences that build fans of the company. Build community
     with art enthusiasts online
   – Improve lead generation and ROI
Integrated Communications
              Strategy – Social Media/PR



                                           E
 ch venue                            E
as its own
 cultural
 rms which
should be
ept in mind




      Image courtesy of Converseon
Mushland
                                                             – The lines are blurring between
                                                               internet marketing, social
                                                               media marketing, search
                                                               engine marketing, WOM
                                                               marketing, inbound marketing
                                                               companies and public
                                                               relations firms.
                                                             – There is an overlap of
                                                               functions and yet not all of
                                                               them provide an overall
                                                               comprehensive
                                                               communications plan that
                                                               integrates the marketing,
                                                               blogging and social media
                                                               along with the public
                                                               relations efforts.
Artist Kujisha – http://forums1.caligari.com/truespace/archive/index.php?t-850.html
Arrows in Quiver
PR 2.0 Firms – Integrated Strategy
•   Messaging for Key Audiences
•   Optimized PR/SEO/SEM
•   Reporters/Influencers
•   Online Newsrooms/SMPRs
•   Blogging/Micro-blogging
•   Social Media
•   Monitoring/Measuring
Cynthia A. Baker, President & Founder
         512.586.8278 (cell)
         512.795.2353 (office)

Mais conteúdo relacionado

Mais procurados

Public Relations, Publicity and Corporate Advertising explained through examples
Public Relations, Publicity and Corporate Advertising explained through examplesPublic Relations, Publicity and Corporate Advertising explained through examples
Public Relations, Publicity and Corporate Advertising explained through examplesManeesh Garg
 
CASE District II Conference 2011: Synergy, Enthusiasm, and a Great Opening Li...
CASE District II Conference 2011: Synergy, Enthusiasm, and a Great Opening Li...CASE District II Conference 2011: Synergy, Enthusiasm, and a Great Opening Li...
CASE District II Conference 2011: Synergy, Enthusiasm, and a Great Opening Li...Paul Redfern
 
Presentation on public relations and news realese
Presentation on public relations and news realesePresentation on public relations and news realese
Presentation on public relations and news realeseSarker Shuvo
 
Public relation ppt
Public relation ppt Public relation ppt
Public relation ppt A A
 
Senay Johnson Portfolio V2
Senay Johnson Portfolio V2Senay Johnson Portfolio V2
Senay Johnson Portfolio V2SenayJohnson
 
Fc Resume 2009 Ca Rev0111
Fc Resume 2009 Ca Rev0111Fc Resume 2009 Ca Rev0111
Fc Resume 2009 Ca Rev0111felicec
 
Public relation
Public relationPublic relation
Public relationVikram Ram
 
PUBLIC RELATION THEIR TOOLS AND STRETEGIES
PUBLIC RELATION THEIR TOOLS AND STRETEGIESPUBLIC RELATION THEIR TOOLS AND STRETEGIES
PUBLIC RELATION THEIR TOOLS AND STRETEGIESSatnam kakkar
 
how does public relation helps?
how does public relation helps?how does public relation helps?
how does public relation helps?Anuj Usare
 
Brief Introduction to Public Relations
Brief Introduction to Public RelationsBrief Introduction to Public Relations
Brief Introduction to Public RelationsMohammad Shihab
 

Mais procurados (18)

Advertising
AdvertisingAdvertising
Advertising
 
021c communication concepts
021c communication concepts021c communication concepts
021c communication concepts
 
Public Relations, Publicity and Corporate Advertising explained through examples
Public Relations, Publicity and Corporate Advertising explained through examplesPublic Relations, Publicity and Corporate Advertising explained through examples
Public Relations, Publicity and Corporate Advertising explained through examples
 
PR Lecture 2
PR Lecture 2PR Lecture 2
PR Lecture 2
 
CASE District II Conference 2011: Synergy, Enthusiasm, and a Great Opening Li...
CASE District II Conference 2011: Synergy, Enthusiasm, and a Great Opening Li...CASE District II Conference 2011: Synergy, Enthusiasm, and a Great Opening Li...
CASE District II Conference 2011: Synergy, Enthusiasm, and a Great Opening Li...
 
Presentation on public relations and news realese
Presentation on public relations and news realesePresentation on public relations and news realese
Presentation on public relations and news realese
 
Public relation ppt
Public relation ppt Public relation ppt
Public relation ppt
 
Senay Johnson Portfolio V2
Senay Johnson Portfolio V2Senay Johnson Portfolio V2
Senay Johnson Portfolio V2
 
Ch_1 What is Public Relations?
Ch_1 What is Public Relations?Ch_1 What is Public Relations?
Ch_1 What is Public Relations?
 
PR
PRPR
PR
 
Fc Resume 2009 Ca Rev0111
Fc Resume 2009 Ca Rev0111Fc Resume 2009 Ca Rev0111
Fc Resume 2009 Ca Rev0111
 
For students
For studentsFor students
For students
 
Public relation
Public relationPublic relation
Public relation
 
Areas of PR Management
Areas of PR Management Areas of PR Management
Areas of PR Management
 
Public relations in an organization
Public relations in an organizationPublic relations in an organization
Public relations in an organization
 
PUBLIC RELATION THEIR TOOLS AND STRETEGIES
PUBLIC RELATION THEIR TOOLS AND STRETEGIESPUBLIC RELATION THEIR TOOLS AND STRETEGIES
PUBLIC RELATION THEIR TOOLS AND STRETEGIES
 
how does public relation helps?
how does public relation helps?how does public relation helps?
how does public relation helps?
 
Brief Introduction to Public Relations
Brief Introduction to Public RelationsBrief Introduction to Public Relations
Brief Introduction to Public Relations
 

Semelhante a Accolades Pr New Media

Social media liberal party
Social media liberal partySocial media liberal party
Social media liberal partyRyanNorthoverA
 
West coast corporate social media summit
West coast corporate social media summitWest coast corporate social media summit
West coast corporate social media summitharry-rollason
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
 
Unlocking the World of Audience Relationship Management
Unlocking the World of Audience Relationship ManagementUnlocking the World of Audience Relationship Management
Unlocking the World of Audience Relationship ManagementSyncapse
 
Galvea roi of social media 1
Galvea roi of social media 1Galvea roi of social media 1
Galvea roi of social media 1BrandNuaIreland
 
Ruth ODonoghue_PR Strategy_060513
 Ruth ODonoghue_PR Strategy_060513 Ruth ODonoghue_PR Strategy_060513
Ruth ODonoghue_PR Strategy_060513rodonoghue
 
Chapter 4 presentation (1)
Chapter 4 presentation (1)Chapter 4 presentation (1)
Chapter 4 presentation (1)boyceta
 
Chapter 4 presentation (1)
Chapter 4 presentation (1)Chapter 4 presentation (1)
Chapter 4 presentation (1)neumanma
 
Chapter 4 Presentation Group 3
Chapter 4 Presentation Group 3Chapter 4 Presentation Group 3
Chapter 4 Presentation Group 3EmilyTraub
 
What do we know about IMC
What do we know about IMCWhat do we know about IMC
What do we know about IMCFahim Muntaha
 
Group 3, Chapter 4
Group 3, Chapter 4Group 3, Chapter 4
Group 3, Chapter 4JackyJG
 
Corporate Social Media by Burson-Marsteller
Corporate Social Media by Burson-MarstellerCorporate Social Media by Burson-Marsteller
Corporate Social Media by Burson-MarstellerDavid H. Rosen
 
Marketing social media for trading investmen industry Dinis Guarda
Marketing social media for trading investmen industry Dinis GuardaMarketing social media for trading investmen industry Dinis Guarda
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
 

Semelhante a Accolades Pr New Media (20)

Social media liberal party
Social media liberal partySocial media liberal party
Social media liberal party
 
West coast corporate social media summit
West coast corporate social media summitWest coast corporate social media summit
West coast corporate social media summit
 
Strategize digital digital marketing strategy 9-13-11
Strategize digital  digital marketing strategy 9-13-11Strategize digital  digital marketing strategy 9-13-11
Strategize digital digital marketing strategy 9-13-11
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Unlocking the World of Audience Relationship Management
Unlocking the World of Audience Relationship ManagementUnlocking the World of Audience Relationship Management
Unlocking the World of Audience Relationship Management
 
Galvea roi of social media 1
Galvea roi of social media 1Galvea roi of social media 1
Galvea roi of social media 1
 
Ruth ODonoghue_PR Strategy_060513
 Ruth ODonoghue_PR Strategy_060513 Ruth ODonoghue_PR Strategy_060513
Ruth ODonoghue_PR Strategy_060513
 
Chapter 4 presentation (1)
Chapter 4 presentation (1)Chapter 4 presentation (1)
Chapter 4 presentation (1)
 
Chapter 4 presentation (1)
Chapter 4 presentation (1)Chapter 4 presentation (1)
Chapter 4 presentation (1)
 
Chapter 4 Presentation Group 3
Chapter 4 Presentation Group 3Chapter 4 Presentation Group 3
Chapter 4 Presentation Group 3
 
Chapter 4
Chapter 4Chapter 4
Chapter 4
 
What do we know about IMC
What do we know about IMCWhat do we know about IMC
What do we know about IMC
 
Chapter 4
Chapter 4Chapter 4
Chapter 4
 
Group 3, Chapter 4
Group 3, Chapter 4Group 3, Chapter 4
Group 3, Chapter 4
 
Corporate Social Media by Burson-Marsteller
Corporate Social Media by Burson-MarstellerCorporate Social Media by Burson-Marsteller
Corporate Social Media by Burson-Marsteller
 
Team quattro
Team quattro Team quattro
Team quattro
 
Team quattro
Team quattro Team quattro
Team quattro
 
Marketing social media for trading investmen industry Dinis Guarda
Marketing social media for trading investmen industry Dinis GuardaMarketing social media for trading investmen industry Dinis Guarda
Marketing social media for trading investmen industry Dinis Guarda
 
Social Media Marketing.pptx
Social Media Marketing.pptxSocial Media Marketing.pptx
Social Media Marketing.pptx
 

Último

Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 

Último (20)

Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 

Accolades Pr New Media

  • 2. About Accolades • Accolades Public Relations is a results-oriented communications firm committed to progressive strategies in public relations and marketing. It is a new breed of PR firm where the client’s needs drive solutions, whether in media exposure or news online. • The firm’s mission is to set the standard in what carefully executed public relations and communication strategies can do for sales, lead generation and the bottom line of ROI. Accolades’ team of public relations specialists practice a blend of traditional public relations along with optimized PR and social media.
  • 3. Trust is Key • According to the 2009 Edelman Trust Barometer – 29% of people have connected with a brand through a social networking site – 79% of people said that recommendations from family and friends was very important to them – 91% of people said that a company that communicates frequently and honestly on the current state of the business is an important factor to the overall reputation of the company
  • 5. Google Rules • Lessons from the McNuggets story and Jackie Huba • You are not in complete control of your brand • “The sum of your brand is Google search results” • What is the impact on reputation management?
  • 6. Rising above … • Enterprise, Media & UGC Image courtesy of Converseon
  • 7. Too much chatter …. not enough listening
  • 8. Process of Engagement Setting KPIs - Image courtesy of Converseon
  • 9. The Performers Strategic integrated communications campaigns • Sustain visibility • Drive home clients’ core messaging • Dominate niche markets • Elevate thought leadership • Open doors and… of course … • Get ink
  • 10. The “Force-Multiplier Effect” • The goal is to do a good job in Social Media and in Traditional Media. Success in BOTH arenas creates a force-multiplier effect. The trick is understanding that you need to craft custom approaches to these varying audiences. • Social Media demands 24/7 presence, frequently updated and relevant content, a diplomatic and distinct voice. • Traditional Media requires careful timing, a differentiated story, a proud voice, a tightly-packaged and closely-held assembly of content, verifiable proof and articulate defenders. • Understand the difference. Do both. - Todd Defren
  • 12. Interactive Austin 2009 Objective – Increase IA09 conference visibility and attendance Strategy – Use traditional online marketing and social media tools, including Twitter, LinkedIn and Facebook Result – Gained visibility by over 2.4 million Twitter followers – Increased event attendance by 100 new attendees
  • 13. Mercury Mambo Business Development Objective – Hispanic marketing firm wants to demonstrate expertise in Hispanic markets Strategy – Accolades PR assisted with technical set-up, content and strategies of their company blog Result – Firm’s blog gained top 5 Hispanic marketing blog status – Blog helped establish agency’s credibility; gained speaking opportunities to provide Hispanic marketing training to PR firms.
  • 14. Flamingo-a-Go-Go for Planet Cancer Objective – Increase community support, attendance at the annual fundraiser Strategy – Use a combined social media & PR campaign, which could be duplicated in other cities Result – In 2 mos., Facebook community grew from 0 to 712 members; 80,000 Twitter followers – Met fundraising goals w/ overall 40% decrease in donations – System for duplicating
  • 15. Objective – Deepen relationships with commercial interior designers – Build community with art enthusiasts online Strategy – Develop integrated communications strategies for target audiences that build fans of the company. Build community with art enthusiasts online – Improve lead generation and ROI
  • 16. Integrated Communications Strategy – Social Media/PR E ch venue E as its own cultural rms which should be ept in mind Image courtesy of Converseon
  • 17. Mushland – The lines are blurring between internet marketing, social media marketing, search engine marketing, WOM marketing, inbound marketing companies and public relations firms. – There is an overlap of functions and yet not all of them provide an overall comprehensive communications plan that integrates the marketing, blogging and social media along with the public relations efforts. Artist Kujisha – http://forums1.caligari.com/truespace/archive/index.php?t-850.html
  • 18. Arrows in Quiver PR 2.0 Firms – Integrated Strategy • Messaging for Key Audiences • Optimized PR/SEO/SEM • Reporters/Influencers • Online Newsrooms/SMPRs • Blogging/Micro-blogging • Social Media • Monitoring/Measuring
  • 19. Cynthia A. Baker, President & Founder  512.586.8278 (cell)  512.795.2353 (office)