1. Craft Key Messages
for
Connecting with Your Network
[Cyndee Woolley, APR]
(239)571-3174 | cyndee@c2-com.com
Linkedin.com/in/cyndeewoolley
www.BuildingBrandYou.com
@PRSAEvents | #PRSAwebinar
@cmwooll | #BrandYou

2. Your Brand is…
…a reflection of every
experience a person expects of
you, and his or her emotional
reaction to that experience.

3. What shapes a brand?
• Vision
• Values
• Priorities
• Accomplishments
• Goals

4. How do you express your brand?
1.Appearance
2.Verbiage / Language
3.Friendliness / Approachability
4.Humor
You have 3 seconds…
Make it count!

5. 5 Brand Key Messages
1. Your Vision
2. Establish Credibility
3. Relevance / Wiifm
4. Brand Value
5. Close the Deal

6. 1. Your Vision
[You]topia is a clear vision of your ideal life
1.Personal and Professional
2.Get descriptive for you
3. Short version
http://youtu.be/6dynbzMlCcw

7. 2. Establish Credibility
What are your top 5
accomplishments?
Why should people
support you?
Edit your LinkedIn
profile

8. 3. Relevance
WiiFM Features to Benefits
Statement.
Many times the “benefit” is not
money.

9. 4. Value Your Brand
In order to build Brand Value, you need to:
1.Know your customer and why they value you
2.Equip yourself with the right tools
3.Deliver the value that your customers desire

10. 5. Close the Deal
Always be closing
1. Don’t be afraid to sort
the cards
2. Don’t fumble with the
“Let’s talk later…”
3. Give people specific
calls to action

11. Illustrate Your Key Messages
1. Create an emotional
connection
2.Come from the heart
3. Internalize your key
message

12. Elements of a Great Story
1.Set the scene
2.Vivid main characters
3.Your journey or quest
4.Encountering conflict
5.Clear resolution and
lesson learned

13. Questions?

14. Cyndee Woolley, APR is the owner of C2 Communications. For
more than a decade, she has consulted with boutique firms and
Fortune 500 companies in building brand exposure, rebranding,
strategic communications and community outreach planning.
An active member of PRSA - she is a past-president of the
Gulf Coast Chapter and currently serves as the Chair-elect of the
PRSA District Council. Additionally, she has served as a past-chair of
the Sunshine District, co-chair of the 2014 Sunshine District
Conference, secretary of the District Council, and co-chair of the
2011 Sunshine District QuickStart.
She has been a featured speaker at the 2013 PRSA Western District
Conference, 2012 Sunshine District Conference, and the 2011 PRSA
International Conference. She has also been a keynote presenter at
Full Sail University and Hodges University, where her book has been
integrated into the Executive MBA program to help graduates take
charge of their futures.
Cyndee's true passion in life is helping individuals succeed on their
own career path, so she has translated branding strategies from her
clients and national companies into a strategy to build a unique and
powerful personal brand.
To schedule Cyndee for your next corporate training or professional
development event, please call (239)571-3174.
[Cyndee Woolley, APR]
(239)571-3174 | cyndee@c2-com.com
Linkedin.com/in/cyndeewoolley
@cmwooll | #BrandYou
www.BuildingBrandYou.com

15. Don’t forget to Tweet about
this webinar:
@PRSAevents | #PRSAwebinar
@cmwooll | #BrandYou