This is an introduction to the Digital Discovery Workshop brought by Oracle Consulting APAC. The workshop introduces customers to the life-cycle of digital transformation, key success factors, and Oracle's Digital Business Innovation Platform.

1. Copyright © 2014 Oracle and its affiliates. All rights reserved.1
Digital Discovery Workshop
Introduction APAC

2. Disclaimer:
This document in any form, software or printed matter, contains proprietary information that is the
exclusive property of Oracle. Your access to and use of this confidential material is subject to the terms
and conditions of your Oracle Software License and Service Agreement or other applicable contract
with Oracle, with which you agree to comply. This document and information contained herein may
not be disclosed, copied, reproduced or distributed to anyone outside Oracle without Oracle’s prior
written consent. This document is not part of your license agreement nor can it be incorporated into
any contractual agreement with Oracle or its subsidiaries or affiliates.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
any contractual agreement with Oracle or its subsidiaries or affiliates.
This document is for informational purposes only and is intended solely to assist you in planning for the
implementation and upgrade of the product features described. This is not a commitment to deliver
any material, code, or functionality, and should not be relied upon in making purchasing decisions. The
development, release, and timing of any features or functionality is always at Oracle’s sole discretion.
This document is not considered part of the applicable program documentation.
Due to the nature of the product architecture, it may not be possible to safely include all features
described in this document without risking significant destabilization of the code.

3. Digital Discovery Workshop
Oracle Consulting Services, Asia Pacific
Help you explore the opportunities
Digital offers
Understand the challenges around
developing a Digital strategy
Help you get a better understanding
1. List of potential Digital initiatives
for your industry
2. Understand key decisions
concerning Digital strategy
3. High-level Digital reference
• Duration
3 – 4 hours
• Target Audience
Marketing, Digital teams, CIOs, Sales
What are we doing here? What will you get out of
this?
What does it take?
Copyright © 2014 Oracle and its affiliates. All rights reserved.3
Help you get a better understanding
about Digital technologies and how
to decide between relevant
technology options
Get a better appreciation of Oracle’s
Digital capability
Review use cases and architectures
which deploy Oracle’s Digital
technology
3. High-level Digital reference
architecture
4. Deeper understanding of Oracle’s
Digital portfolio
Marketing, Digital teams, CIOs, Sales
& Product Managers, Strategy leads.
• Who’s Running it?
Oracle with leading Digital agency

4. Digital Discovery Workshop
>> Introduction
You Need a Platform to
Support Your Digital Business
Copyright © 2014 Oracle and its affiliates. All rights reserved.4
A collection of
enterprise
technology
capabilities
That are accessible to
Digital Technologies
(Social, Mobile,
Cloud & Big Data)
Which support the creation,
launch of Digital Apps and
nurturing of Digital
communities

5. Digital Discovery Workshop
>> Introduction
• What is covered?
Digital Business Strategy
1. An Introduction:
There will never be a better time to start than
now. The rate of change means we all have to
4. Everything is Social:
Social is not a channel anymore, but
pervasive in everything we do
Copyright © 2014 Oracle and its affiliates. All rights reserved.5
now. The rate of change means we all have to
act now
2. Personalised Marketing:
Personalised consumer experiences are
changing the face of marketing as we know it
3. The Power of Data:
Big data and real time analytics are changing
the way we target & speak to consumers
pervasive in everything we do
5. Omni-Channel Storytelling:
Brands and businesses need to deliver a
cohesive experience across channels/
devices and formats
6. Long Live Content:
Why content marketing is the future
(people don’t trust companies or their
advertising messages)

6. Digital Discovery Workshop
>> Introduction
• What is covered?
Digital Business Platform
1. Overview:
The impact of a Digital World
3. Success Stories:
Learn how others leverage Digital through
Copyright © 2014 Oracle and its affiliates. All rights reserved.6
The impact of a Digital World
Why Digital transformation?
Top 5 IT imperatives for Digital success
2. Introduction:
What is Digital Business Platform?
Using a DBP to realise Digital strategy
Delivering Digital
Learn how others leverage Digital through
the combinational approach of Social, Big
Data, Mobility and Cloud
4. Next Step:
Overview of Digital Blueprint & Roadmap
workshop