Brian Fry Co-Founder & Vice President – Sales and Marketing Presented at the Cybera/CANARIE National Summit 2009, as part of the session "Green IT: Does it Work?" In this session, leaders from academia, industry and government debated the value proposition of green IT and its potential to contribute to research, business and policy objectives.

1. Green to the Core II:The Key Role of the Data Center in Green IT Brian Fry Co-Founder & Vice President – Sales and Marketing (250) 448-2226 bfry@rackforce.com

2. This Matters 2

3. IT is not Green . . . Today “Information and communication technology (ICT), the fifth largest consumer of power in the world, currently contributes 3-4% of the world’s CO2 emissions—and is doubling every three to four years.” 3 International Science Grid

4. Datacenters Can Drastically Improve Green IT Four Challenges Dirty Power (High Carbon) Datacenter (DC) Efficiency IT Efficiency Resistance to Green IT 4

5. Challenge 1 - Dirty Power 5

6. Challenge 1 – Dirty Power: World Power Sources 6 Total World Electricity Generation by Fuel (2006) Source: IEA 2008*Other includes solar, wind, combustible renewables, geothermal & waste

7. Challenge 1 - Dirty Power: Power Source CO2 Parliamentary Office of Science and Technology - UK &* European Data – 2004-2006

8. Dirty Power Problem- CO2 Impact by Power Source 8

9. 10x more CO2 per kWh The Green Locations Challenge 1 - Dirty Power: Understand CO2 by Location 9 50x more CO2 per kWh 40x more CO2 per kWh 30x more CO2 per kWh 20x more CO2 per kWh

10. Challenge1 - Dirty Power: Find Green Power Locations 10

11. Challenge 1 – Dirty Power Solutions Locate datacenters near green power sources Hydropower is the best source at this time Combine solar and wind with hydropower for best result Green Result - CO2 reduced by: 11 10 to 50X

12. Challenge 2 – Datacenter Efficiency 12

13. Challenge 2 – DC Efficiency: Modular Design 13 Old Open Inefficient Design New Modular Efficient Design RackForce GigaCenter Efficiency Improvement – 1.3x

14. Challenge 2 - DC Efficiency: Cold Aisle Containment 14 Old Open Aisle Design New Enclosed Cold Aisle Design RackForce GigaCenter Cold Aisle Efficiency Improvement – 2x

15. Challenge 2 - DC Efficiency: Cooling 15 Free Cooling Chiller Design Old “Always ON” Chiller Design Efficiency Improvement – 2x

16. Challenge 2 – Data Center Efficiency Modular Design Cold Aisle Containment New “Free Cooling” Design Green Result – Efficiency Improvement: 16 2 to 2.5X

17. Challenge 3 - IT Efficiency 17 “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” Bill Gates

18. Challenge 3 - IT Efficiency: Server Hardware 18 2005 Server Design Modern Server Design Efficiency Improvement – 1.3x

19. Challenge 3 - IT Efficiency: Network Design 19 SAN LAN IPC LAN SAN Unified Fabric IPC Efficiency Improvement – 1.2x

20. Challenge 3 - IT Efficiency: Virtualization 20 Traditional Computing Environment Virtualized/Cloud Environment Efficiency Improvement – 1.5x

21. Challenge 2 – Data Center Efficiency Server Efficiency Network Efficiency Virtualization Green Result – Efficiency Improvement: 21 2X

22. Green IT Datacenter Results 22

23. 23 1/40th

24. Challenge 3 – Resistance to Change 24

25. Top 5 Reasons for Resisting Green IT Datacenters 25

26. The Carbon Market is Coming 26

27. Summary - The Green IT Data Center Solution Source Green Renewable Power Sources Look for Cooler Climates Build Large Efficient Data Centers on Rural Industrial Land Light/Build World Class Networks Move to Virtual and Cloud IT Models Setup Green Applications: Virtual Desktop/Thin Client VOIP/Video Conferencing for all Other “no travel” collaboration tools 27

28. Green to the Core II:The Key Role of the Data Center in Green IT Brian Fry Co-Founder & Vice President – Sales and Marketing (250) 448-2226 bfry@rackforce.com

29. Other Green IT Technology Delivered by DCs 29 Traditional Desktop PC Thin Client ~30 Watts of Power ~150 Watts of Power

30. Other Green IT Technology Delivered by DCs 30 Video Conferencing

31. Challenge 2 - IT Inefficiency: Thin Client 31

32. IT Facts Lossless Networks can be run over 2000 Miles A poorly cooled server takes three times more power New data centers are double as efficient as those built before 2004 Cool climates require far less energy for cooling Virtualization is mature technology Virtual server management tools allow for management 1000s of severs per person Remote management tools are mature and work well Rural industrial centers are now accessible by fiber optic networks and have lots of electrical power expertise and inexpensive land HVAC technology can now take advantage of cool outside air 32