This document discusses strategy concepts and provides an example analysis of Rovio Mobile's strategy. It defines key strategic terms like vision, mission, and business plan. It then analyzes Rovio's strategy of making games into brands to build customer retention and finding alternative income streams through merchandise, advertising, and other platforms to diversify beyond game sales on smartphones.

1. Strategy Media ManagementCarl Waldenor 21370@student.hhs.se

2. Strategy How you are going to dobetterthan your rivals by beingunique. Magretta How the business modelshould be configureddepending on incidents that mayoccur. How a company sets itself apart from the competition in order to reachit’sgoals Waldenor Casadeus & Ricart What the company’scompetitive gameplan will be. Collis & Rukstad

3. Relationship Vision Business Plan Strategy Mission Vision: Where a companywants to be Mission: Why the companyexists Strategy: How the company is unique B Plan: The story on how a companyworks (Collis & Rukstad + Magretta)

4. Rovio Mobile Developersof Rankedtop game for smartphones #1 in Apple’sAppStore in 69 countries 65 million minutes of playtime per day

6. iPhone cases and plush toys

7. $15-25 each

8. In free versions

9. $1m per month

12. More platforms; Facebook, PC, Mac, Handhelds

13. Hollywood TV deal?