Larry Snipes, Senior Manager of Revenue Assurance at Alaska Communications, presented a case study on the challenges of fraud management, selecting a fraud prevention vendor, and why they chose cVidyaCloud
Cloud based fraud detection and management solution – alaska communications case study
1. Cloud based Fraud Detection and Management
Solution – Alaska Communications Case Study
Larry Snipes, Alaska Communications
May 23, 2012
2. Larry Snipes – Alaska Communications
1996 – Switched Billing Manager – Pacific Bell (San Francisco, CA)
1999 – Senior Manager, Bill Verification – Covad Communications
(San Jose, CA)
2000 – Senior Manager, Bill Verification – DirecTV Broadband
(Cupertino, CA)
2003 – Senior Manager, Bill Verification – MegaPath Networks
(Pleasanton, CA)
3. Larry Snipes – Alaska Communications
1996 – Switched Billing Manager – Pacific Bell (San Francisco, CA)
1999 – Senior Manager, Bill Verification – Covad Communications
(San Jose, CA)
2000 – Senior Manager, Bill Verification – DirecTV Broadband
(Cupertino, CA)
2003 – Senior Manager, Bill Verification – MegaPath Networks
(Pleasanton, CA)
2004 – Senior Manager, Revenue Assurance –
Alaska Communications (Anchorage, AK)
4. Alaska Communications – Who We Are
Six Local Exchange Companies
ACS of Alaska
ACS of Anchorage
ACS of Fairbanks,
ACS of the Northland
ACS Wireless
Covers 85% of Alaska’s population
including business, residential and tourist
corridors
ACS Long Distance
Peering points (Seattle & Portland)
ACS Cable
Presence in AK, WA and OR
Redundant Submarine cables
5. Alaska Communications – Who We Are
ACS Revenue: ~$346M
The right strategic choice:
Wireless 42%
Traditional
Wireline 44%
Enterprise 14%
6. Key Challenges in Preventing Fraud
• Processes did not allow for
24/7 monitoring
Monitoring
Network
IT
Prevention Support • Existing applications not capable of
comparing/ tracking individual calls
• Lack of Server Space
Assets
• Individuals knowledgeable in
telecom fraud
7. Reality of Telecommunication Fraud in Alaska
Increased
COGS associated with Fraud runs from $2K to $72K per occurrence
Expense
PBX Hacking
Prevalent
Call Forwarding (Quasi Fraud)
Fraud Type
Wireless Data Fraud
8. Key Considerations – Fraud Management System
Outsourced No internal resources available to support
$ No Capital Expenditures
No Upgrades Server
Application
10. Vendor Selection Process – Why cVidya
Best Price Best Value for Money
Dedicated Technical Personnel to Support Alaska Communications
Level of
Support Required minimum resources from our organization, and did not
require in-house fraud expertise.
Experience & Industry Leader
Leadership Leveraging TMF standards and best practices in its products and
implementations
12. Deployment Process
Additional Server Space
On Premise
Extensive Training of Business Owner Admin
Deployment
Design process for duplication of Call Detail Records
Train Users
Cloud Design process for analyzing our Call Detail Records
Deployment Train users
13. Predefined Roles and Responsibilities
Designing Business Rules that determine possible fraud
Alaska
PBX Hacking
Communications
Wireless Data
Wireless Subscription
Sending Call Detail Records to the cloud
Processing/analysis of the Call Detail records
cVidya Up to 5M CDRs daily
Both Wireless and Wireline records
Maintenance of the server/application
Notifying Alaska Communications of traffic in violation of business rules
15. Return on Investment – Cloud
During Testing Achieved positive ROI in the testing phase
Since To date multiple times the investment
Deployment of
Cloud Solution Customer Experience - Priceless