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  1. 1. If we build it will they come? <ul><li>Relevance, social media and new forms of engagement </li></ul><ul><li>How do we engage? </li></ul><ul><li>2 nd December 2011 </li></ul><ul><li>Catherine Howe </li></ul>public-i.info/citizenscape
  2. 2. If we build it they will almost certainly not come public-i.info/citizenscape
  3. 3. Some assumptions and my perspective <ul><li>I’m using the term “Engagement” to describe a process of on going community dialogue </li></ul><ul><li>I’m not using it to include consultation though the two terms are often confused </li></ul><ul><li>I believe we are seeing huge social shift around new technologies and the Network Society </li></ul><ul><li>I also think we are seeing worrying increases in the democratic deficit </li></ul><ul><li>The question for me is whether we manage the tension between really good ‘engagement’ and representative democracy effectively </li></ul>3 Citizenscape a product by Public-i 3
  4. 4. Do you think voters are fooled by engagement processes that are not linked to decisions? Is there a disconnection between the policy cycle and the engagement process? public-i.info/citizenscape
  5. 5. How do you think the people who signed the recent EU referendum petition felt about being ignored? Because that is how they see it….. public-i.info/citizenscape
  6. 6. How do the public want to engage? public-i.info/citizenscape
  7. 7. The World Wide Web was born with the mosaic browser in 1993 Children born the same year are now 18 public-i.info/citizenscape
  8. 8. 18 year olds online <ul><li>85% Access the internet at home </li></ul><ul><li>61% access social networking sites at home </li></ul><ul><li>50% of their online time is via a mobile device </li></ul><ul><li>20% of this time is spent on social networking </li></ul><ul><li>95% of them feel confident as an internet user </li></ul><ul><li>And they trust the content that they find far more than other groups </li></ul><ul><li>They are used to having information and people at their fingertips </li></ul><ul><li>Source: OFCOM 2010 ( http://stakeholders.ofcom.org.uk/binaries/research/cmr/753567/UK-internet.pdf ) </li></ul>8
  9. 9. This would be someone else’s problem if not for the fact we are seeing increases in all demographics 18-24 years olds are only 12% of the active online audience public-i.info/citizenscape
  10. 10. The public are becoming more connected and more vocal with it People have a digital wrapper around their lives public-i.info/citizenscape
  11. 11. We are living in a Network Society <ul><li>The Internet is having a profound effect on society – we are moving from an industrial to an information or networked age </li></ul><ul><li>This means there is a pressure on old ways of working </li></ul><ul><li>Think about the millennial generation who have been brought up expecting information and responsiveness to be constantly and immediately available </li></ul><ul><li>The internet culture is colliding with our traditional structures and putting huge pressure on them </li></ul>11 29 March 2011 12
  12. 12. But what does this mean for engagement? And specifically for democratic engagement public-i.info/citizenscape
  13. 13. Co-production <ul><li>Co-production: Involving all participants in both the design and delivery of a service </li></ul><ul><ul><li>It describes a new kind of relationship with the public – one where we expect them to act not just comment </li></ul></ul><ul><ul><li>It’s a power shift </li></ul></ul><ul><li>And some references: </li></ul><ul><ul><li>http://www.nesta.org.uk/publications/assets/features/the_challenge_of_co-production </li></ul></ul><ul><ul><li>http://www.jrf.org.uk/publications/co-production-people-outside-paid-employment </li></ul></ul><ul><ul><li>http://www.govint.org/ </li></ul></ul>13 29 March 2011 14
  14. 14. Co-production 14 29 March 2011 15 http://www.smartjustice.org/
  15. 15. Co-production 15 Citizenscape a product by Public-i 16
  16. 16. How can technology help us? <ul><li>The technology is simple and its easy to get help </li></ul><ul><li>You just need to decide you have a reason to use it </li></ul><ul><li>What you need to know are the cultural differences and behaviours that will make you effective online </li></ul><ul><li>And you also need to know when offline works best </li></ul>16 Citizenscape a product by Public-i 17
  17. 17. The Social Web has a distinct culture 17 29 March 2011 18
  18. 18. And the public are using it very locally <ul><li>Today virtual communities are as likely to gather together people who live on the same street and those that live thousands of miles apart </li></ul><ul><li>Hyperlocal communities connect people separated by time and not necessarily space </li></ul><ul><li>Three useful references: </li></ul><ul><ul><li>Networked Neighbourhoods: http://networkedneighbourhoods.com/ </li></ul></ul><ul><ul><li>Talk about Local: http://talkaboutlocal.org.uk/ </li></ul></ul><ul><ul><li>Podnosh: http://podnosh.com/ </li></ul></ul>18 Citizenscape a product by Public-i 19
  19. 19. Hyperlocalism 19 29 March 2011 20 http://www.harringayonline.com/
  20. 20. Hyperlocal sites found from recent research 20 Citizenscape a product by Public-i 21 Source: http://curiouscatherine.wordpress.com
  21. 21. Using free mainstream tools 21 Citizenscape a product by Public-i 22
  22. 22. And Government is increasingly active in this space public-i.info/citizenscape
  23. 23. Don’t ask people to come to your space 23 Citizenscape a product by Public-i 24 http://askbristol.wordpress.com/
  24. 24. Coventry: Doing Facebook really well 24 Citizenscape a product by Public-i 25 http://www.facebook.com/Coventry.West.Midlands
  25. 25. Twitter Gritter 25 29 March 2011 26 http://danslee.wordpress.com/2010/01/01/twitter-gritter-case-study-gritting-and-social-media/
  26. 26. YouChoose?? 26 29 March 2011 27 http://youchoose.yougov.com/centralgov
  27. 27. Your Freedom 27 29 March 2011 28 http://webarchive.nationalarchives.gov.uk/20100823122417/http://yourfreedom.hmg.gov.uk/ Did we really crowdsource the Freedom bill?
  28. 28. Open 28 29 March 2011 29 http://www.walsall.gov.uk/walsall24.htm
  29. 29. You can use any of these tools once you know what you want to do public-i.info/citizenscape
  30. 30. Where could technology fit for Members? 30
  31. 31. Tell people what you are up to 31 Citizenscape a product by Public-i 32 <ul><li>Connect tools together but be careful with tone </li></ul><ul><li>Use a smartphone </li></ul><ul><li>Create a simple protocol for yourself and stick to it </li></ul><ul><li>Set realistic expectations about your time </li></ul>
  32. 32. Hold Virtual Surgeries 32 Citizenscape a product by Public-i 33 <ul><li>Make sure you have your audience before you do the work </li></ul><ul><li>Think about whether you want it live – you may not need to </li></ul><ul><li>Do it more than once </li></ul>
  33. 33. Involve more people in meetings 33 Citizenscape a product by Public-i 34 <ul><li>Think about working with a social reporter </li></ul><ul><li>Encourage people to help set the agenda </li></ul><ul><li>Promote early, promote often </li></ul><ul><li>Use the meeting to create the audience for the next event </li></ul>
  34. 34. Involve more people in meetings 34 Citizenscape a product by Public-i 35 <ul><li>Think about working with a social reporter </li></ul><ul><li>Encourage people to help set the agenda </li></ul><ul><li>Promote early, promote often </li></ul><ul><li>Use the meeting to create the audience for the next event </li></ul>
  35. 35. Run Open Processes 35 Citizenscape a product by Public-i 36
  36. 36. What might this mean for the elected representative? public-i.info/citizenscape
  37. 37. Government is becoming more Transparent <ul><li>Wikileaks is not a one off event </li></ul><ul><li>These are the communities that you are opening your data to – these are the armchair auditors </li></ul><ul><li>These are the communities who are most able to be your collaborators in the delivery of services because they are already collaborating </li></ul>37 29 March 2011 38
  38. 38. Public 38 29 March 2011 39
  39. 39. Open Data 39 29 March 2011 40 http://data.london.gov.uk/
  40. 40. There is competition for traditional politics public-i.info/citizenscape
  41. 41. Digital Activism 41 29 March 2011 42 http://bccdiy.co.uk/
  42. 42. Digital Activism 42 29 March 2011 43 http://www.avaaz.org/en/
  43. 43. Digital Activism 43 29 March 2011 44 http://ukuncut.org.uk/
  44. 44. Digital Activism 44 Citizenscape a product by Public-i 45
  45. 45. What does this mean for you? <ul><li>“ It has been said that democracy is the worst form of government except all the others that have been tried” Winston Churchill </li></ul><ul><li>Representative Democracy is something precious but it – and its representatives need to change to reflect the ways in which society are changing </li></ul><ul><li>I may be wildly overstating the pace of change – you need to decide </li></ul><ul><li>Even without the big stuff there is a lot you can do with the tools of the network society to engage more effectively with more people </li></ul>45 Citizenscape a product by Public-i 46
  46. 46. Your event horizon should be 5…10…15..20 years in the future What kind of relationship with citizens will you have then? How will you help shape that now? public-i.info/citizenscape
  47. 47. 47 Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x 48 Thank you for your time …… and more importantly….what do you think??? C a t h er [email_address] C u riouscatherine.wordpress. c o m www.public-i.info Presented by Catherine Howe, Chief Executive Public-i