We create and provide a complex program TALENTWAY™ for the interdisciplinary working, research and education, primary in B2B marketing of innovation based on the cooperation of Slovak and Austrian Economics and Technics Universities. The research is focused to the methodology development and application of TRL and MRL (Technology/Market Readiness Level) for innovation. We applicate this methodology into real business, innovation and start up projects and business preparation. The part of the innovation have been developed at the technological universities, other groups are real projects from the business praxis. The senior lectors and their students prepare specific marketing solutions for the market launch of the product, technology or material innovations. The aims of this system are to prepare the business solutions for innovators, to educate and trainee the next generation of B2B marketing specialist and to increase the success rate of innovation on the market through the explicit research and methodology development. The specific aim of the program TALENTWAY™ is to awake the talent and open the personal skills of the students during their study and use the study time in their working on a real project for the praxis. For this aim we use the PBL – project based learning and a structure of interdisciplinary thematic clubs. The business partners can choose the best students and graduates for the internship programme or for the part time/full time job position.

1. 11
Jozef Orgonáš,Jozef Orgonáš,
Peter Filo, Veronika Nekolová, Katarína ChomováPeter Filo, Veronika Nekolová, Katarína Chomová
University of Economics in BratislavaUniversity of Economics in Bratislava
www.talentway.skwww.talentway.sk,, www.talentway.netwww.talentway.net

2. Talentway™Talentway™
 Procedure of implementing of dualProcedure of implementing of dual
form of education at University ofform of education at University of
Economics in Bratislava (EUBA)Economics in Bratislava (EUBA)
 ResultsResults
 include the methodical accessinclude the methodical access
 ssummarummaryy of realized activities focused onof realized activities focused on
business subjectsbusiness subjects
 verification how to involve the students̶verification how to involve the students̶
into new conceptsinto new concepts
22

3. Talentway ™Talentway ™
 Higher education driver of economic̶Higher education driver of economic̶
competitiveness in knowledge driven economy.competitiveness in knowledge driven economy.
 Intellectual capital is based on ability to establishIntellectual capital is based on ability to establish
the changes.the changes.
 Soft skills; relationship with business practice;Soft skills; relationship with business practice;
 Faculty of Commerce in 2011 recognized;̶Faculty of Commerce in 2011 recognized;̶
 HITECH ZentrumHITECH Zentrum
33

4. Talentway ™Talentway ™
 Established new platform Talentway™̶Established new platform Talentway™̶
 Specialized clubs seek new talents̶Specialized clubs seek new talents̶
among the studentsamong the students
 Clubs are coordinated by supervisors:Clubs are coordinated by supervisors:
lecturers of faculty, presidents of variouslecturers of faculty, presidents of various
companies (Google, Microsoft), specialistcompanies (Google, Microsoft), specialist
from practice (SFA, PR agenciesfrom practice (SFA, PR agencies, LIDL, LIDL
etc.)etc.)
44

5.  Clubs are interdisciplinary specialized̶Clubs are interdisciplinary specialized̶
 Clubs base̶Clubs base̶ -- line for direct economyline for direct economy
partners integration into educationalpartners integration into educational
(training) process by form of student(training) process by form of student
projectsprojects
 Clubs are able to solve and to present overClubs are able to solve and to present over
30 workshops/1 semester30 workshops/1 semester
55
Talentway™Talentway™

6. Talentway™Talentway™
crucial advantagescrucial advantages
1.1. Student teams participatStudent teams participatee in projects forin projects for
the practicethe practice
2.2. Possibility to establish their own businessPossibility to establish their own business
3.3. Discovering of new talentsDiscovering of new talents
4.4. Building of interdisciplinary teams (withBuilding of interdisciplinary teams (with
the practice, universities etc.)the practice, universities etc.)
5.5. Experimental form PBL (Project BasedExperimental form PBL (Project Based
Learning)Learning)
6.6. Preparing Diploma/Bachelor thesis̶Preparing Diploma/Bachelor thesis̶
(close with the business practice)(close with the business practice) 66

7. Talentway™Talentway™
 1.1. phase experimental̶phase experimental̶
 2. phase new accreditation process̶2. phase new accreditation process̶
 3. phase creating of new subjects̶3. phase creating of new subjects̶
using PBL as didactiusing PBL as didacticalcal principleprinciple::
open possibility for the student doopen possibility for the student do
recognize own potentialityrecognize own potentiality
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8. 3 pillars3 pillars
1.1. Professional couching teams are leaded̶Professional couching teams are leaded̶
by experst (couching)*by experst (couching)*
2.2. Professional staff**Professional staff**
3.3. Professional club***Professional club***
4.4. Close to 1 500 studentsClose to 1 500 students
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9. Proffesional couching and cooperation withProffesional couching and cooperation with
important companiesimportant companies
 Google,Google,
 MicrosoftMicrosoft
 GaborGabor
 LIDLLIDL
 TatrabankaTatrabanka
 REDAREDA
 BiconurBiconur
99

10. IllustrationIllustration
 Google Awards AcademyGoogle Awards Academy
 Certification for special course applicableCertification for special course applicable
in practicein practice
 Speed dating interviewsSpeed dating interviews
 30 professionals30 professionals
 30 students30 students
 2 minutes2 minutes
1010

11. Professional staffProfessional staff
1111

12. PBLPBL
1212

13. Figures of TW activitiesFigures of TW activities
1313

14. Figures of TW projectsFigures of TW projects
1414

15. Talentway ™ ClubsTalentway ™ Clubs
 On line̶On line̶
 LogisticsLogistics
 Creative, Finance,Creative, Finance,
 Agrobio, ArchitektAgrobio, Architekt
 Hi Tech̶Hi Tech̶
 Ekovižn (Ecovision)Ekovižn (Ecovision)
 FutureFuture
 HealthmarketHealthmarket
 MediaMedia
1515

16. Newest project: Retail Club: RANewest project: Retail Club: RA
 RA Retail Academy̶RA Retail Academy̶
 Cooperation with LIDLCooperation with LIDL
 Special Bachalor degree educationSpecial Bachalor degree education
(6 semesters)(6 semesters)
1616

17. T o p i c s:T o p i c s:
 Technologies in retailTechnologies in retail
 Selfmotivation and communicationSelfmotivation and communication
 Proconsumer thinkingProconsumer thinking
 Plan in logisticsPlan in logistics
1717

18. TopicsTopics
 SpiegelmanagementSpiegelmanagement
 Analysis and optimaliAnalysis and optimalissation of retailation of retail
processesprocesses
 MarketingMarketing
strategystrategy
 CSRCSR
 PurchasePurchase
strategystrategy
1818

19. Concrete outputsConcrete outputs
 Gabor shoesGabor shoes
 PR agenciesPR agencies
 LIDL promotion focused on young̶LIDL promotion focused on young̶
people,people,
 BIKEconurBIKEconur
1919

20. PvP/EiP
.
Marketi
ng
Informatics
PROGRAMME FoCPROGRAMME FoC
Mathematics
Law
VET
Statistics
Internation
al
Commerce
Účtovníctvo
Product
Compa
ny
Manageme
nt
Science of
Comm.
Business
Logistics
Fin. State
Examination
Planning
1.seme
ster
2.seme
ster
3.seme
ster
4.seme
ster
5.seme
ster
6.seme
ster
Erasmu
s
Bach.T
h.
Practice
Defenc
e
Operati
ons
Výskum
Com.
Law
World
Commerce
Finances
e
VET
2020

21. 2121

22. Communication:Communication:
Events:Events: FB/TalentwayFB/Talentway
Jobs:Jobs: FB/ABC - Academic Business CentreFB/ABC - Academic Business Centre
www.talentway.netwww.talentway.net
Localization:Localization:
V1:V1: 2C02, 2C04 – TW2C02, 2C04 – TW
2222

23. 2323
Thank you very much for your attentionThank you very much for your attention
and I wish you very pleasant dayand I wish you very pleasant day