2. WHAT NEED HAVE WE IDENTIFIED?
WORDS TO REMEMBER
FALLING INTO MANHOLES WHILE TEXTING
DANGER
MANHOLE
RIGHT HERE
EDUCATIONAL TOOL
THE VISUALLY IMPAIRED
4. WHAT DOES OUR MARKET LOOK LIKE?
NEARLY 1 IN 4 PEOPLE USE SOCIAL NETWORKS
SMARTPHONE USERS
iOS
SOCIAL NETWORK USERS (BILLIONS)
90%
2,55
1,73
3
1,97
1,22
2,18
2,37
1,47
UK 40MM
SPAIN 32MM
6MM > 35 YEARS OLD
(SOURCE: EMARKETER, 2013)
0
2011 2012 2013 2014 2015 2016 2017
5. WHAT DOES OUR MARKET LOOK LIKE?
NEARLY 1 IN 4 PEOPLE USE SOCIAL NETWORKS
LATIN AMERICA SOCIAL NETWORK USERS
(MILLIONS)
APP USERS WORLDWIDE (BILLIONS)
2012
151,6
216,9
324,4
1,2
2013
400
BRAZIL
2014
MEXICO
ARGENTINA
OTHER
0
2011 2012 2013 2014 2015 2016 2017
(SOURCE: PORTIO RESEARCH, 2013)
4,5
2,5
6. REVENUE MODEL
B2B DEALS
1,000€ / MONTH
GEO-LOCATION ADVERTISING
HR
1 - 1,5€ DAILY PACKAGE
Business
Development
VOICE EFFECTS
Product
development
/ maintenance
LONGER DURATION
1,99€
1,49€
5 DIFFERENT
User
Acquisition
SGAE
SPECIFIC SEGMENTS
PACKS
FUNDING NEEDS:150K
7. MARKETING STRATEGY
MVP FOR WINDOWS PHONE
FOCUS GROUPS
USER GROWTH
IN-DEPTH INTERVIEWS
DIGITAL MARKETING CAMPAIGN
EXPANSION
ADAPTATION FOR
THE VISUALLY IMPAIRED
THOUGHT LEADERSHIP
FOCUS GROUPS
B2B DEALS
NOW
ACCELERATION PERIOD
BEGINS AT WAYRA
(MADRID)
ANDROID APP IN
4 LANGUAGES
BETA TESTING COMMUNITY
PR FOR LAUNCH
IOS APP IN 7 LANGUAGES
CAMPUS AMBASSADORS
REFERRAL SCHEME
BLOGGER PR
8. OUR TEAM
ANTONIO QUEROL
CEO / CTO
GESSICA LOMONTE
COO / CMO
VICTOR RIBES
MOBILE DEVELOPER
IÑIGO HERNÁNDEZ
CDO
JULIO MOLINERA
UI DEVELOPER
LARISSA MURILLO
MARKET INTELLIGENCE
NEREA SAINZ DE LA MAZA
SOUND ENGINEER
9. ADVISORS
INVESTORS
GONZALO MARTÍN-VILLA
WAYRA’S CEO
SAÚL GARCÍA
DIRECTOR OF SOCIAL
MEDIA TELEFONICA
INMACULADA MARTÍNEZ
UK TRADE AND INVESTMENT
CORPORATE ADVISOR
PARTNERS
FRANCISCO POLO
DIRECTOR CHANGE.ORG
ÁNGEL GARRORENA
LEAN SALES STRATEGIST
CHEMA ALONSO
ELEVEN PATHS’ CEO