SlideShare uma empresa Scribd logo
1 de 11
Baixar para ler offline
LIONSCAGE

23 Oct 2013
WHAT NEED HAVE WE IDENTIFIED?
WORDS TO REMEMBER

FALLING INTO MANHOLES WHILE TEXTING
DANGER
MANHOLE
RIGHT HERE

EDUCATIONAL TOOL

THE VISUALLY IMPAIRED
OUR SOLUTION
VOICE TWITTER

RECORD AND SHARE
AUDIO MESSAGES

ADD VOICE EFFECTS
TO YOUR VOICE

FOLLOW FRIENDS,
FAMILY, CONTACTS
WHAT DOES OUR MARKET LOOK LIKE?
NEARLY 1 IN 4 PEOPLE USE SOCIAL NETWORKS
SMARTPHONE USERS

iOS

SOCIAL NETWORK USERS (BILLIONS)

90%

2,55

1,73

3

1,97
1,22

2,18

2,37

1,47

UK 40MM

SPAIN 32MM
6MM > 35 YEARS OLD
(SOURCE: EMARKETER, 2013)

0

2011 2012 2013 2014 2015 2016 2017
WHAT DOES OUR MARKET LOOK LIKE?
NEARLY 1 IN 4 PEOPLE USE SOCIAL NETWORKS
LATIN AMERICA SOCIAL NETWORK USERS
(MILLIONS)

APP USERS WORLDWIDE (BILLIONS)
2012

151,6
216,9

324,4

1,2

2013

400

BRAZIL

2014

MEXICO
ARGENTINA
OTHER
0

2011 2012 2013 2014 2015 2016 2017
(SOURCE: PORTIO RESEARCH, 2013)

4,5

2,5
REVENUE MODEL

B2B DEALS
1,000€ / MONTH

GEO-LOCATION ADVERTISING

HR

1 - 1,5€ DAILY PACKAGE
Business
Development

VOICE EFFECTS

Product
development
/ maintenance

LONGER DURATION

1,99€

1,49€

5 DIFFERENT

User
Acquisition

SGAE

SPECIFIC SEGMENTS

PACKS
FUNDING NEEDS:150K
MARKETING STRATEGY

MVP FOR WINDOWS PHONE
FOCUS GROUPS

USER GROWTH
IN-DEPTH INTERVIEWS
DIGITAL MARKETING CAMPAIGN
EXPANSION

ADAPTATION FOR
THE VISUALLY IMPAIRED
THOUGHT LEADERSHIP
FOCUS GROUPS
B2B DEALS

NOW

ACCELERATION PERIOD
BEGINS AT WAYRA
(MADRID)

ANDROID APP IN
4 LANGUAGES
BETA TESTING COMMUNITY
PR FOR LAUNCH

IOS APP IN 7 LANGUAGES
CAMPUS AMBASSADORS
REFERRAL SCHEME
BLOGGER PR
OUR TEAM

ANTONIO QUEROL
CEO / CTO

GESSICA LOMONTE
COO / CMO

VICTOR RIBES
MOBILE DEVELOPER

IÑIGO HERNÁNDEZ
CDO

JULIO MOLINERA
UI DEVELOPER

LARISSA MURILLO
MARKET INTELLIGENCE

NEREA SAINZ DE LA MAZA
SOUND ENGINEER
ADVISORS
INVESTORS

GONZALO MARTÍN-VILLA
WAYRA’S CEO

SAÚL GARCÍA
DIRECTOR OF SOCIAL
MEDIA TELEFONICA

INMACULADA MARTÍNEZ
UK TRADE AND INVESTMENT
CORPORATE ADVISOR

PARTNERS

FRANCISCO POLO
DIRECTOR CHANGE.ORG

ÁNGEL GARRORENA
LEAN SALES STRATEGIST

CHEMA ALONSO
ELEVEN PATHS’ CEO
TRACTION
KEY METRICS

DOWNLOADS

ACTIVE USERS

COUNTRIES

500

110

9

SCREENS/SESSION

AVERAGE SESSION LENGTH

WEEKLY GROWTH

6

3,5 min

+50%
gessica.lomonte@cuaqea.com / +34 603 764 483 / +34 660 123 855

Mais conteúdo relacionado

Semelhante a cuaQea's pitch at Lionscage Finals in London, Oct 2013

State of Social Media in India | August 2013
State of Social Media in India | August 2013State of Social Media in India | August 2013
State of Social Media in India | August 2013Nabeel Adeni
 
Mastering the Art of Messenger Marketing - From Bots to Brand Building
Mastering the Art of Messenger Marketing - From Bots to Brand BuildingMastering the Art of Messenger Marketing - From Bots to Brand Building
Mastering the Art of Messenger Marketing - From Bots to Brand BuildingSuzie Shaw
 
Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ Project
Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ ProjectSocial Media Algorithms - Part of the "Computers in out Life" Erasmus+ Project
Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ ProjectApostolos Syropoulos
 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social MediaRobin Paul
 
Enabling Social Change through Social Media
Enabling Social Change through Social MediaEnabling Social Change through Social Media
Enabling Social Change through Social MediaNabeel Adeni
 
Test test test
Test test test Test test test
Test test test jepezi
 
DW 2015: Julian Childs - The Age of the Consumer
DW 2015: Julian Childs -  The Age of the ConsumerDW 2015: Julian Childs -  The Age of the Consumer
DW 2015: Julian Childs - The Age of the ConsumerTelenor Group
 
Indonesia - the social media capital of the world
Indonesia - the social media capital of the worldIndonesia - the social media capital of the world
Indonesia - the social media capital of the worldOn Device Research
 
Y&R TAKEAWAYS FROM SXSW 2018
Y&R TAKEAWAYS FROM SXSW 2018Y&R TAKEAWAYS FROM SXSW 2018
Y&R TAKEAWAYS FROM SXSW 2018Young & Rubicam
 
Digitz Digital Trends Report - january 2015
Digitz   Digital Trends Report - january 2015Digitz   Digital Trends Report - january 2015
Digitz Digital Trends Report - january 2015Azam Jalal
 
GDG Yola Devfest2023 Slide Deck.pptx
GDG Yola Devfest2023 Slide Deck.pptxGDG Yola Devfest2023 Slide Deck.pptx
GDG Yola Devfest2023 Slide Deck.pptxAbubakar Sadiq Aminu
 
[Report] Snapshot of Digital India 2013
[Report] Snapshot of Digital India 2013[Report] Snapshot of Digital India 2013
[Report] Snapshot of Digital India 2013Social Samosa
 
Snap shot of digital india august2013
Snap shot of digital india august2013Snap shot of digital india august2013
Snap shot of digital india august2013Kantinath Banerjee
 

Semelhante a cuaQea's pitch at Lionscage Finals in London, Oct 2013 (20)

State of Social Media in India | August 2013
State of Social Media in India | August 2013State of Social Media in India | August 2013
State of Social Media in India | August 2013
 
Mastering the Art of Messenger Marketing - From Bots to Brand Building
Mastering the Art of Messenger Marketing - From Bots to Brand BuildingMastering the Art of Messenger Marketing - From Bots to Brand Building
Mastering the Art of Messenger Marketing - From Bots to Brand Building
 
Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ Project
Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ ProjectSocial Media Algorithms - Part of the "Computers in out Life" Erasmus+ Project
Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ Project
 
Mobile Landscape
Mobile LandscapeMobile Landscape
Mobile Landscape
 
7 insights of Indonesia
7 insights of Indonesia7 insights of Indonesia
7 insights of Indonesia
 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social Media
 
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
 
Enabling Social Change through Social Media
Enabling Social Change through Social MediaEnabling Social Change through Social Media
Enabling Social Change through Social Media
 
Digital Media Strategies UK 2018
Digital Media Strategies UK 2018Digital Media Strategies UK 2018
Digital Media Strategies UK 2018
 
Test test test
Test test test Test test test
Test test test
 
DW 2015: Julian Childs - The Age of the Consumer
DW 2015: Julian Childs -  The Age of the ConsumerDW 2015: Julian Childs -  The Age of the Consumer
DW 2015: Julian Childs - The Age of the Consumer
 
Indonesia - the social media capital of the world
Indonesia - the social media capital of the worldIndonesia - the social media capital of the world
Indonesia - the social media capital of the world
 
Digital Media Strategies US
Digital Media Strategies USDigital Media Strategies US
Digital Media Strategies US
 
Y&R TAKEAWAYS FROM SXSW 2018
Y&R TAKEAWAYS FROM SXSW 2018Y&R TAKEAWAYS FROM SXSW 2018
Y&R TAKEAWAYS FROM SXSW 2018
 
Digitz Digital Trends Report - january 2015
Digitz   Digital Trends Report - january 2015Digitz   Digital Trends Report - january 2015
Digitz Digital Trends Report - january 2015
 
GDG Yola Devfest2023 Slide Deck.pptx
GDG Yola Devfest2023 Slide Deck.pptxGDG Yola Devfest2023 Slide Deck.pptx
GDG Yola Devfest2023 Slide Deck.pptx
 
[Report] Snapshot of Digital India 2013
[Report] Snapshot of Digital India 2013[Report] Snapshot of Digital India 2013
[Report] Snapshot of Digital India 2013
 
Snap shot of digital india august2013
Snap shot of digital india august2013Snap shot of digital india august2013
Snap shot of digital india august2013
 
Snapshot of Digital India - August 2013
Snapshot of Digital India - August 2013Snapshot of Digital India - August 2013
Snapshot of Digital India - August 2013
 
Assignment 2 Digital Revolution
Assignment 2 Digital RevolutionAssignment 2 Digital Revolution
Assignment 2 Digital Revolution
 

cuaQea's pitch at Lionscage Finals in London, Oct 2013

  • 2. WHAT NEED HAVE WE IDENTIFIED? WORDS TO REMEMBER FALLING INTO MANHOLES WHILE TEXTING DANGER MANHOLE RIGHT HERE EDUCATIONAL TOOL THE VISUALLY IMPAIRED
  • 3. OUR SOLUTION VOICE TWITTER RECORD AND SHARE AUDIO MESSAGES ADD VOICE EFFECTS TO YOUR VOICE FOLLOW FRIENDS, FAMILY, CONTACTS
  • 4. WHAT DOES OUR MARKET LOOK LIKE? NEARLY 1 IN 4 PEOPLE USE SOCIAL NETWORKS SMARTPHONE USERS iOS SOCIAL NETWORK USERS (BILLIONS) 90% 2,55 1,73 3 1,97 1,22 2,18 2,37 1,47 UK 40MM SPAIN 32MM 6MM > 35 YEARS OLD (SOURCE: EMARKETER, 2013) 0 2011 2012 2013 2014 2015 2016 2017
  • 5. WHAT DOES OUR MARKET LOOK LIKE? NEARLY 1 IN 4 PEOPLE USE SOCIAL NETWORKS LATIN AMERICA SOCIAL NETWORK USERS (MILLIONS) APP USERS WORLDWIDE (BILLIONS) 2012 151,6 216,9 324,4 1,2 2013 400 BRAZIL 2014 MEXICO ARGENTINA OTHER 0 2011 2012 2013 2014 2015 2016 2017 (SOURCE: PORTIO RESEARCH, 2013) 4,5 2,5
  • 6. REVENUE MODEL B2B DEALS 1,000€ / MONTH GEO-LOCATION ADVERTISING HR 1 - 1,5€ DAILY PACKAGE Business Development VOICE EFFECTS Product development / maintenance LONGER DURATION 1,99€ 1,49€ 5 DIFFERENT User Acquisition SGAE SPECIFIC SEGMENTS PACKS FUNDING NEEDS:150K
  • 7. MARKETING STRATEGY MVP FOR WINDOWS PHONE FOCUS GROUPS USER GROWTH IN-DEPTH INTERVIEWS DIGITAL MARKETING CAMPAIGN EXPANSION ADAPTATION FOR THE VISUALLY IMPAIRED THOUGHT LEADERSHIP FOCUS GROUPS B2B DEALS NOW ACCELERATION PERIOD BEGINS AT WAYRA (MADRID) ANDROID APP IN 4 LANGUAGES BETA TESTING COMMUNITY PR FOR LAUNCH IOS APP IN 7 LANGUAGES CAMPUS AMBASSADORS REFERRAL SCHEME BLOGGER PR
  • 8. OUR TEAM ANTONIO QUEROL CEO / CTO GESSICA LOMONTE COO / CMO VICTOR RIBES MOBILE DEVELOPER IÑIGO HERNÁNDEZ CDO JULIO MOLINERA UI DEVELOPER LARISSA MURILLO MARKET INTELLIGENCE NEREA SAINZ DE LA MAZA SOUND ENGINEER
  • 9. ADVISORS INVESTORS GONZALO MARTÍN-VILLA WAYRA’S CEO SAÚL GARCÍA DIRECTOR OF SOCIAL MEDIA TELEFONICA INMACULADA MARTÍNEZ UK TRADE AND INVESTMENT CORPORATE ADVISOR PARTNERS FRANCISCO POLO DIRECTOR CHANGE.ORG ÁNGEL GARRORENA LEAN SALES STRATEGIST CHEMA ALONSO ELEVEN PATHS’ CEO
  • 11. gessica.lomonte@cuaqea.com / +34 603 764 483 / +34 660 123 855