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Social Media in Health Care Case Study: FDA Removing Morphine Christian Sinclair, MD April 12, 2009
Background ,[object Object],[object Object]
March 31st ,[object Object],[object Object],[object Object],On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
 
On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
Late March 31st ,[object Object],[object Object],On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
 
On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
April 1st ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
First mention on Twitter
Re-tweeted in one hour
Re-tweeted again in few minutes
On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
April 1 st  – Late PM ,[object Object],[object Object],[object Object],[object Object],[object Object],On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
April 2 nd   ,[object Object],[object Object],[object Object],On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
April 2 nd  late PM & 3rd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
April 4th-8th ,[object Object],[object Object],[object Object],[object Object],On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
Thursday, April 9th ,[object Object],[object Object],[object Object],[object Object],[object Object],On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
Thursday, April 9 th  - PM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
Reversal Announced ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
Lessons ,[object Object],[object Object],[object Object],[object Object]
Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons ,[object Object],[object Object],[object Object]
On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
Thanks to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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FDA Reverses Ban on Morphine Liquid After Social Media Outcry

  • 1. Social Media in Health Care Case Study: FDA Removing Morphine Christian Sinclair, MD April 12, 2009
  • 2.
  • 3.
  • 4.  
  • 5. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
  • 6.
  • 7.  
  • 8. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
  • 9.
  • 10. First mention on Twitter
  • 12. Re-tweeted again in few minutes
  • 13. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
  • 14.
  • 15. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
  • 16.
  • 17. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
  • 18.
  • 19. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
  • 20.
  • 21. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
  • 22.
  • 23. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
  • 24.
  • 25. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday
  • 32.