3. What the Heck Is Social
Networking?
(..as it is defined)
Social Networking is the process of using social
communites to build relatonships and there by
gaining their trust and credibility by becoming
their most favorite. In this process the,
informaton or links that you share with them
will generate targeted trafc to your site.
htp://www.Yousocial.us
4. Why Should I Care?
Social Media has changed the way online businesses advertise and promote
their products/ services online
Years to reach 50 Million Users
htp://www.Yousocial.us
11. Why Is It So Important Now?
The Year 2000
- Blogs where people talk about their Cats
The year 2009
- Social Media is people talking about your
brand
(Nielsen Online shows that: Social networks and blogs are now the 4th most popular online actvity ahead
of personal email, Member communites are visited by 67% of the global online populaton, tme spent is
growing at 3 tmes the overall internet rate, accountng for almost 10% of all internet tme, PDF, Nielsen
Online, March )
htp://www.Yousocial.us
12. Social Media Facts
• Facebook is the #1 social network in the world,
boastng over 500 million actve users.
[sources: Nielson.com & Facebook.com]
• More than 120 million users log on to
Facebook.com every at least once a day!
[source: Facebook.com]
htp://www.Yousocial.us
13. Social Media Facts
• Facebook is the 3rd most trafcked website in
the world (source: Alexa.com).
• Facebook is the largest photo-sharing platorm
on the Internet. More than 1 billion photos
are uploaded to the site each month.
[source: Facebook.com]
• The fastest growing demographic on Facebook
is those 35 years old and older.
htp://www.Yousocial.us
14. Social Media Facts
• Facebook is truly internatonal - more than
70% of Facebook users are outside the United
States! [source: Facebook.com]
• Facebook mobile: There are more than 65
million actve users currently accessing
Facebook through their mobile devices. AND,
people that use Facebook on their mobile
devices are almost twice as actve on
Facebook than non-mobile users. [source: Facebook.com]
htp://www.Yousocial.us
15. Social Media Facts
• Twiter is the fastest growing social network in
the world, increasing by 1,928% from June
2008 to Jun 2009. [source: Nielson.com]
• Twiter reached the 50 million unique visitor
mark in July 2009. [source: TechCrunch.com]
• If Twiter's current growth rate keeps up, they
could be at 100 million members by the end of
2010. [source: Twiter & Fool.com]
htp://www.Yousocial.us
16. Social Media Facts
• 1 out of 8 Couples married in the U.S. last year
met via Social Media
• Social Networking Sites are ofcially the most
popular sites ahead of Porn Sites.
• 3 Out Of 4 Americans Use Social Technology.
• 2/3 Of The Global Internet Populaton Visit
Social Networks.
htp://www.Yousocial.us
17. Social Media Facts
• Visitng Social Sites Is Now The 4th Most
Popular Online Actvity - Ahead Of Personal
Email.
• Time Spent On Social Networks Is Growing At
3X The Overall Internet Rate.
• Social Media Is Democratzing
Communicatons. BIG TIME.
• 54% of bloggers post content or tweet daily.
htp://www.Yousocial.us
18. Social Media Facts
• Ashton, Kutcher and Ellen DeGenerea have
more followers than the entre populaton of
Ireland, Norway and Panama.
• 80% of twiter usage is on mobile devices.
People update anywhere anytme.
• 67-million Americans used online social-
networks in an average month during 2008
htp://www.Yousocial.us
19. So what research has to say about this Trend
Most Promising Channel – In Future
htp://www.Yousocial.us
20. Types OF Social Media Used
Facebook On the Heat
htp://www.Yousocial.us
21. Why Aren't Businesses adopting to this change?
Barriers to get Social
htp://www.Yousocial.ie
22. Social Media Impact on Your Business
TNS - Media Intelligence survey report
htp://www.Yousocial.us
23. …and what industry has to say about it?
Finally how important is it for you?
htp://www.Yousocial.us
24. Average person is exposed to
3000 advertising messages/ day
How healthy and effective do you think are your advertising campaigns?
htp://www.Yousocial.us
25. But here's what your are audience
looking for?
htp://www.Yousocial.us
26. Build your social media platform
right from the start
It so important because…
34% post opinions about
products and brands on
their blogs
36% think more positively
about companies that have
blogs
32% trust blogger's opinion
on products and service
93% Believe a company
should have a presence in
social media
Positively
Customers don't care about your AD they care
what consumers feel about it.
htp://www.Yousocial.us
27. The Message is Clear
Start Networking and Communicating
(14% People Trust Ads, 76% of People
trust consumer recommendations for
purchase decisions)
Stop Yelling about your brand
htp://www.Yousocial.us
28. Welcome to Yousocial!
Involve In Conversations > Engage With Groups> Promote Your Business
htp://www.Yousocial.us
← Social Media Marketing Services
exclusively for Ireland & UK
Social Media Marketing Services
exclusively for United States & Canada →
Social Media Marketing Services
exclusively for global english speaking/ →
targeting audience
← Social Media Marketing Services
exclusively for South Asian Countries
29. About us & Who we are
• Welcome to Yousocial – Market Leader in Interactve Marketng and Social
Media Optmizaton service for Small and Medium Businesses.
• Our mission is to dedicate our SMM process, Interactve Marketng know-
how and our deep industry expertse to working together with clients to
make their businesses Strong and Successful – at afordable Cost.
• We specialize in Social Media Optmizaton and implement latest
Processes/ Tools to employ and engage in a 100% result-oriented system.
• We are backed up by Swiss technology, managed by a team of Expert
Online marketers with 7 years of in depth industry experience.
htp://www.Yousocial.us
32. What we do.
We Develop an overall integrated Social Media Optmizaton strategy
applicable to YOUR company needs
Create Brand identty on Niche Social Media Sites.
So you can refer customers to see your company on Your Branded Social
Media Pages
Leverage social network sites to fnd over 10,000 people using your
Demographic/ Psycho graphic informaton and deliver your message to
them. (in the Set Up Phase)
Encourage people to share your brand with their friends
Send them frequent Updates and News about your product or Brand
Provide On Page and Of Page Recommendatons. (Complete Site Analysis)
Weekly and Monthly Reportng about campaign progress.
htp://www.Yousocial.us
33. How it helps
Increases Exposure/ Visibility and Trafc to website
Creates awareness, enhances website trafc and footall to stores
Difuses Positve Word-Of-Mouth
Defends Reputaton and encourages positve conversatons
Builds Interactve Customer Service channel for your existng customers
Social Media Marketng is the Greatest Viral Marketng of all tme
Creates the most efectve Lead Generaton system
Deeper audience penetraton and New Audience reach
htp://www.Yousocial.us
35. How does this benefit?
• Enhanced brand/ website visibility = More Direct trafc
• Ranking for a few keywords on SERP = More Organic Trafc
• Local targetng for your business = More Local Visits
• Increase results in image and video searches = More Niche Trafc
• Buzz on web = Improved Brand Presence
• Web 2.0 Dominance = Advantage Over Competton
• Enormous user generated content = Optmized Organic Listng
• Deeper audience penetraton = Prospect generaton and Sales
htp://www.Yousocial.us
36. Results
Result : Massive Qualified Traffic to Website
Assuming average CPC on LinkedIn= $2 and $1.20 on Facebook, Cost
Cutting on Marketing Investment = approx $4000 / Month + Customer
Prospecting.
htp://www.Yousocial.us
37. Prevailing cost of Search & Social
media Advertising/ Services
htp://www.Yousocial.us
38. We Can be Your Super Power!!
htp://www.Yousocial.us
39. “For many businesses with Low ad budget, the
Social Media Networking is their sole means
of Marketng"
- New York Times (23 July 2009)
For more informaton, visit us at @
htp://www.Yousocial.us
htp://www.Yousocial.us
