Ctrls delineates how organizations are moving towards Virtualization and Cloud Computing to optimize their IT Infrastructure needs. Benefits such as cost effectiveness, scalability on demand, moving from a CAPEX to OPEX model and increased returns on investments have made virtualization a lucrative datacenter option.

1. PERSPECTIVE
The Datacenter of the Future
Moving Towards Virtualization and Trends in the Datacenter
Landscape
Virtualized and Cloud computing are quickly becoming the way to go for
organizations seeking to optimize their IT infrastructure. Benefits such as cost
effectiveness, scalability on demand, moving from a CAPEX to OPEX model and
increased returns on investments have made virtualization a lucrative datacenter
option. The latest trends in the Internet Data Center (IDC) market show a marked
change from the point of view of CFOs and CIOs which has led more
organizations to move towards virtualization. Here is a look at several such trends
that have emerged in recent times.
Organizations are opting to move from the classic server based cost model to
application based cost models as multiple applications being hosted on a single
server through virtualization is helping to drive the metrics for datacenters.
Multiple Virtual Machines (VMs) being hosted on a single server has led to
reduced application based costs. Organizations are now looking to increase
VM density per server.
Banking on the growing trend of VM density, OEM providers are now creating
virtualization ready servers with added memory that facilitate deployment and
maintenance of VMs and decrease virtualization costs.
Organizations make massive savings on hardware and equipment by utilization
a cloud based pool of resources such as networks, servers, storage and
computing.
Customers are witnessing high levels of scalability as bandwidth is available on
demand on a virtualized cloud computing environment.
Cross training of staff has resulted in optimum utilization of human capital.
Estimates show that building a collocation based IDC costs anywhere between
USD 10 million to USD 35 Million, making organizations turn to third party IDC
providers. However, organizations are looking for short, 12-24 months
contracts as they expect IDC collocation prices to decline in the near future.
Software as a Service (SaaS) for IT management is expected to grow further
as companies avoid spending on cost heavy IT management frameworks.
With pressure mounting on companies from governments to map their carbon
footprint, organizations, especially in the US, are looking towards the low
energy utilization of third party IDCs in order to build a more eco-friendly
repute.
Raised floors for racks are now considered obsolete as IDCs look to reduce
capital costs by building denser facility carved into zones.
Moving Towards Effective Virtualization
A virtualized IT environment needs to be carefully planned in order for it to be
effective. To begin with, a company should be able to clearly identify its business
goals and the objectives it aims to fulfill through virtualization. Plans have to be
made keeping in mind future contingencies. The basic framework would consider
LAN/SAN convergence, layering of networks, tier switches in each layer and the
management process of cloud computing and virtualization. A virtualized IDC also
has to consider physical hardware, compliance and governance regulation models
December 2010 CtrlS Insight 1

2. PERSPECTIVE
and other management related policies. In virtualized IT environment has the administrative resources by migrating to a
all, the make up of a virtualized IDC can following characteristics: Software-as-a-Service (SaaS) model.
be classified as follows: When they add in faster deployment times
Alignment: A virtualized IT
for new applications and services while
Physical Components: This includes environment is always in tandem with
ensuring 24×7 reliability, organizations
acquiring the right hardware, organizational goals and business
have a compelling business case for
configuring the hardware as well as objectives. It is dynamic and can easily
virtualization and cloud computing
software including operating system in expand to accommodate alterations in
in the datacenter. At some point in the
addition to provisioning for regular both the IT set up as well as operational
future, this type of highly virtualized,
maintenance through updates and processes and objectives.
services-on-demand delivery model
patches. Adaptability: The virtualized system is
enabled through cloud computing will be
Virtual Components: This includes malleable to change and can easily be
the IT gold standard.
the virtual machines and hyper visors. adjusted to bring in new technologies
Application Components: As the without having to compromise existing Before this transition occurs, however, the
name suggests, this includes the infrastructure. underlying network architecture must
virtualization of applications to make Efficiency: Organizations have provide for greater availability,
them available to multiple users without stringent IT budgets and should not end performance, and security while
having to install/uninstall or upgrade at up investing in technology that will not simplifying datacenter operations.
each access point. be utilized 100%. A virtual environment Datacenters will need network
Model Component: A model is should optimize the use of resources. architectures that support more virtualized
basically the framework that is to be People Compatible: A virtual environments and cloud operations
followed while deploying applications environment should be able to provide models that reduce the time to deploy new
so as to standardize the process. uniformity and convenience to users applications.
Management Component: These are across departments and functions,
The industry is showing a fast growing
tools that help manage all the other enabling them to use infrastructure and
trend towards virtualization, realizing the
components as well as support a access information, on demand, with
benefits of a virtualized IT environment
heterogeneous environment. little or no assistance.
and cloud computing. While organizations
may chose to have their own IDC set up,
Once an organization has set its goals and An organization may already be having
relying on an expert third party virtualized
objectives and a virtualization strategy has varied levels of virtualization in its IT set
IDC partner like CtrlS often proves to be a
been devised, careful implementation of up. The strategy towards virtualization
more practical and cost effective option.
the plan is necessary for the process to be should be paced at a rate that does not
effective. The following steps can be taken burden the company’s resources and
towards virtualization of the IT budgets, at the same time giving enough
environment: leverage for plans to be executed
efficiently, with no errors. Once the
The first step would be to evaluate the
virtualization of IT is in place, it is
existing infrastructure, especially
advisable that the organization run a
servers, classify applications and
complete set of test scenarios to validate
devise an appropriate virtualization
the functionality of the virtualized
strategy.
environment. This will facilitate the
Servers should be capable of enabling
rectification of errors before the virtual
virtualization. If not, then either a
environment goes live for all users, thus
compatible new server should be
eradicating any risks of performance being
bought. However, wherever possible,
effected by down time of applications.
compatibility components should be
bought as buying a whole new server
Conclusion
will be expensive.
In most cases, organizations can reduce
A virtualized environment has both direct datacenter costs by moving more
and indirect impacts on a business and its applications onto fewer servers and can
functioning. Any organization that has a reduce software licensing fees and
2 CtrlS Insight December 2010

3. CREATING VALUE
Value Added World-Class equipment and empty office space where custom built
IDCs can be created within 4 weeks, CtrlS offers its
Services clients the choice of selecting their own combination of
hardware, software, and operating systems as part of
The CtrlS A dvantage
CtrlS’ dedicated hosting services which include three
The ITES sector has seen some major growth in recent customized Managed Hosting products and a
times. As more companies offering a similar range of ‘Pay-per-Use’ model.
products emerge, the market is threatened with saturation. Hosted Exchange: Email management with secure data
What is the way forward? How do you make an impact in the storage, protection against spam and viruses, scalable
market, how do you ensure a loyal customer base? mailbox, dedicated network and collaboration services.
According to P. Sridhar Reddy, CEO - CtrlS, the key to Network Services: Design and implementation,
staying competitive in the marketplace and retaining performance management, bandwidth provisioning, load
customers is to introduce innovative value added services, balancing, VPN management, DNS.
reinforcing customer trust and your brand worth. OS Management: Design and implementation,
hardening and performance management, server
CtrlS, India’s only Tier IV datacenter offers its customers
monitoring.
world-class datacenter solutions and beyond that,
Database Management: Design and implementation,
unmatched value added services. With a wide range of
performance management, availability management,
datacenter services on offer, the company provides its clients
resource management, capacity planning, backup.
with a value proposition that not only enables it to retain
Disaster Recovery and Business Continuity Plans.
existing client base but add key national as well as
international accounts to its robust clientele.
Higher Value for Client Investments
A One Stop Shop for Datacenter Services CtrlS’ approach towards clients is based on three key values
- Dependability, Innovation, and Responsibility. The main
CtrlS understands and acknowledges that each of its clients
focus areas for its services are business continuity, cost
is different and will have unique Internet Data Center (IDC)
savings, and high uptimes. CtrlS is India’s first and only
requirements. The services provided by CtrlS cover every
Tier IV IDC which means it is capable of providing its clients
nook and corner of datacenter requirements for our clients.
with unparalleled redundancies when it comes to cooling,
Services included in this one stop datacenter shop are:
power, generators, UPS, and network connectivity. It is also
Virtual Threat Protection: CtrlS offers its clients a the reason why CtrlS can boast an SLA of 99.995% uptime
bouquet of security services to choose from. These in a market where other companies promise 99.50%.
include intrusion detection and prevention systems, Through its commitment to excellence and innovation, CtrlS
firewall, virus and spyware filtration along with security is able to directly impact a client’s bottom line and provide
design and implementation. cost savings of up to 40%. On-demand IT Security from CtrlS
Physical Security of Data: CtrlS an impenetrable trade is OPEX model based, which enables clients to cut capital
mark Six Zone Security system that includes gunmen at expenditure and increase cash flow.
all entrances and exit gates, three levels of bio-metric
access control at the server area, CCTV surveillance The CtrlS Edge
across the office space, man trap at datacenter entrance,
When a client engages CtrlS as an IT services partner, they
only escorted entry at the datacenter, Photo ID verification
pass on the expenditure and responsibility associated with
and restricted access to any visitors in addition to 24/7
running an in-house IDC. The hassles of software licensing,
security across the datacenter. The datacenter is also fire
acquiring of equipment, hiring and training of staff, and
proof which can detect smoke particles as minute as 5
constant upkeep are completely and expertly handled by
micron, which means its FM200 gas will eliminate any
CtrlS leading to reduced costs, economies of scale, and SLA
fires even before smoke is visible.
standards that are above industry levels. While other IDC
Infrastructure on Demand: CtrlS plans an
providers can only claim to be advanced, CtrlS is certified
unprecedented 20000 racks across its locations in India.
through ISO 20000, ISO 27001, BS 25999, and TIA Tier IV.
Clients have the option of taking up a caged rack which is
secured by the bio-metric system mentioned earlier. A Unparalleled service offerings, more value for worth, and
choice of three different bandwidth billing models gives focused dedication towards excellence gives CtrlS a
clients the liberty to select a plan best fit for their individual competitive edge that is passed on the form of business
business needs. gains to its clients.
Custom Built Datacenters: Perpetually stocked with
December 2010 CtrlS Insight 3

4. Case study
Kirby finds the ideal IT partner with CtrlS and ability to provide a fully furnished and
its state of the art datacenter facilities and on equipped office space on location to house
Kirby’s 90+ employees. CtrlS also gave
location office space Kirby the advantage of world-class
distributed or cloud computing
Overview The Case
environment with security governed by
The Client Challenges international standards of compliance.
Kirby Building Systems India Ltd. is a Kirby Building System India Ltd. is a Kirby’s vast networks are now
subsidiary of Alghanim Industries, subsidiary of the multi-billion dollar professionally managed by CtrlS,
providing metal based building systems. conglomerate Alghanim Industries. Kirby leveraging its state of the art technology
is a leading manufacturer of custom and industry leading expertise. A
Objective
made, high quality metal building systems dedicated 24/7 help desk manned by
Managed hosting of mission critical
for non-residential purposes which include expert personnel was also provided to
applications and servers and on location
industries, recreation, education, tackle any IT related issue. To top it all,
office space for employees.
commercial and other specialized CtrlS provided advanced automated data
Challenges applications. Kirby boasts global giants back up and storage facilities for improved
Dedicated furnished office space for General Motors, Coca Cola, PepsiCo and disaster recovery and business continuity
over 90 employees AT&T amongst its clients along with plans.
Reliable hosting of applications and Ministries of Defence, Oil and Gas
Benefits
servers companies and Petrochemical projects
Utilizing CtrlS cutting edge, highly scalable
Implementation and management of not only in India but across the GCC
20000 rack datacenter infrastructure gave
networks and computing environment (Kuwait, Saudi Arabia, UAE, Oman, Qatar
Kirby the ideal cost optimized and flexible
Swift resolution of incidents and IT and Bahrain), the Middle East and Far
solution it needed to meet its application
issues East. With businesses spread over such a
and SAP server hosting requirements.
large geographical area and a vast client
Solution The ready to use office space for over 90
base, Kirby needed its mission critical
Partner with an external IT solutions employees was delivered in a record time
applications and SAP servers to be
provider with ready to use office space of 2 weeks, leading to near instant
available round the clock. In addition,
and to professionally manage IT functioning of its business resulting in
Kirby looked to place over 90 employees
environment. further business gains through savings in
in a ready to use facility at the same
cost and time. With CtrlS experts
Key benefits location. Maintaining high performance
managing its networks, Kirby was able to
Time and cost savings through fully levels being vital, it also required its IT
focus its resources and human capital on
functional rented office space issues and incidents to be handled swiftly
core business, facilitating a more focused
Hosting of mission critical applications and competently. Reliability and efficiency
growth. CtrlS enabled a cloud-based
and SAP servers on multiple rack ranked high on its priorities.
automated data storage and backup set
system improving uptime and
Solution up, giving Kirby the freedom of on-demand
availability
Its impeccable market repute as a space for the DR and BCP. Finally, with a
Professional management of networks
trustable IT partner and extensive industry round the clock IT help desk manned by
and distributed computing
experience made CtrlS the ideal choice for the best personnel in the industry, CtrlS
environment leads to focus on core
Kirby Building Systems India Ltd. CtrlS assured Kirby of swift resolution of issues
business
boasts of a massive datacenter resulting high performance levels and an
Dedicated 24/7 helpdesk facilitates
infrastructure which was best suited to industry leading 99.995% uptime.
near instant resolution of issues
host Kirby’s mission critical applications
Additional automated data backup and
and SAP servers. CtrlS had the unique
storage for efficient DR and BCP
CtrlS takes its marketing very seriously. In Q2 of 2010, it participated in over 25 events and sponsored 6, generating over 40 leads, 15
of which are from the top 50 companies in India! The highlight event of Q2 was Leadership Golf which was co-sponsored by KPMG.
Attended 170 CXOs, the event was widely covered in the media (Print, television as well as the internet) and provided CtrlS with massive
exposure, aiding it to connect with people that count. Other events include the IBA Secure Banking (Target: CIOs& IT Heads), Enterprise
Awards & IT Managers Conference (Target: Enterprise Heads & IT Managers), CFO Network Hyderabad (Target: CFOs & Finance
Heads) and a conference organized by IDRBT for BFSI IT Heads.
4 CtrlS Insight December 2010

5. NEWS @ CtrlS
Ctrl S & iCONGO (Indian Confederation of NGOs) present the
Annual Karmaveer Puruskar
Mr. P Sridhar Reddy & Mr.Jeroninio Almeida
Ctrl S & iCONGO (Indian Confederation of NGOs) presented the Speaking on the occasion, Mr. Jeroninio Almeida, Founder and
5th Annual KARMAVEER PURASKAAR recognizing Chief Volunteer, iCONGO said, “The awards venerate the efforts
INDIVIDUAL CITIZENS who are pivotal in leading a change, of individual citizens who have contributed to social justice &
beyond their business, by being committed at individual levels to action by going beyond BUSINESS as USUAL and being the
work on social issues. The event took place on November 26, change that they want to see in the world. THE UNSUNG
2010 at New Delhi. Mrs. Meera Sanyal, Mr. Pradeep Gupta, and HEROES who believe in action against apathy and choose to
Mr. T K Mathew were the guests of honour at the award light the proverbial candle.”
ceremony.
Mr .P Sridhar Reddy, Chairman & Managing Director, CtrlS
This year’s jury comprised of some of the most respected Datacenters Ltd, who was present at the occasion, said “The
individuals from various sectors along with some past awardees, sole objective of CtrlS is to provide protection to the most
who conducted thorough assessment and research under the important assets of this knowledge economy, Data. We rely on
vigilance of the founders and audit and process partners. This people with high levels of Integrity and a sound value system to
year the Jury included Dr. Jayashree Pandaya, Dr. Lalit Kumar, deliver fool proof data protection to our clients apart from Tier IV
Mallika Dutt, Armando Gonsalves, and Dr. Chinkholal infrastructure. For all of us at CtrlS Karmaveer awardees are the
Thangsing. The Karmaveer Puraskaar 2010 saw 59 responsible role models and we are proud of encouraging them thru this
and caring citizens in 20 (final number) categories across initiative. We thank the awardees and other responsible Indians
sectors including Corporate, Media, Government, Civil Society, and wish them the very best in their future endeavors. We look
Art, Fashion, Artistes, Kids and many more. A special Courage forward to many great things from them in the coming years.”
of Conviction award was given out this year and from next year
Karmaveer Puraskaar is the peoples’ award instituted by
onwards this category will be instituted in honour of Ms. Neerja
iCONGO - Confederation of NGOs- and has been supported by
Bhanot, who sacrificed her life trying to save the passengers at
sectors and partners like TISS, BCCI, CMS, NECCI, NASSCOM
the ill fated Pan Am flight.
FOUNDATION, PHDCCI, FISME, RAI, AIESEC, Open Space,
ISS, UNODC, GTZ and SDA and many more.
December 2010 CtrlS Insight 5

6. NEWS @ CtrlS
CtrlS brings DR on Demand, a first-of-its-kind Nothing but the best from CtrlS
solution in India
IT companies can now partner with India's largest datacenter
CtrlS, the leading data center solution provider, recently CtrlS to handle hardware and software issues.
launched an innovative, first-of-its-kind solution in India:
The IT landscape is changing. The explosion of affordable
Disaster Recovery on Demand. CtrlS’s ‘DR on Demand
bandwidth, availability of last mile, MPLS, cloud technologies
framework’ is built to align to enterprises’- large and medium-
have made this possible worldwide. Companies today need not
DR strategy by offering a robust Disaster recovery solution at a
invest in expensive hardware, software licenses and have
cost that suits their budget. CtrlS is using “scalable, ready to
teams to manage them. Instead they can partner with India's
deploy private cloud architecture” for this framework.
largest datacenter CtrlS to handle the same. According to P.
DR on Demand is a fresh, innovative solution from CtrlS that Sridhar Reddy, MD CtrlS, the company has pioneered this
offers a unique valuable proposition to organizations big and model in India successfully and numerous organisations have
small. Enterprises can now implement a comprehensive DR realized tremendous benefits.
solution at a fraction of the cost.
ClrlS offers a range of services including datacenter
The DR on Demand framework is a pioneering concept that will infrastructure as per Tier IV standards, IT infrastructure,
change the way enterprises look at DR. DR on Demand Managed services, Generic Applications, and Internet
ensures the same benefits as that of a complete DR site, at a connectivity. By outsourcing IT to CtrlS, over 250 companies
fraction of the cost. This offering extends the following benefits: have increased the availability of their mission critical
applications. This was possible mainly because CtrlS has
Zero CAPEX
committed over 400 crore in developing India's only Tier IV
Organizations can get customized DR plans based on their
certified datacenters. Added to this, their "total ownership-
requirements and pay only when they use the DR solution
approach" ensures that customers expectations are not only
Customer gets the best DR solution from a data center with
met but exceeded.
BS 25999 certification, and
Importantly, organizations can save up to 40% of the costs CtrlS six zone security system ensures significantly better
associated security than the customer's own premises. Since the facilities
are certified as Tier IV and BS, it follows that the facilities are
According to Mr. Sridhar, CMD, CtrlS Datacenters, “DR on audited by experts for over 200 sub systems including site
Demand is a revolutionary concept and a solution which will selection, perimeter protection and so on. CtrlS private data
impact the technology landscape positively. I am confident and suites will provide similar rights to that of customer's own space
excited that DR on Demand will be the answer to Large and plus the six zone security advantage. This is ideal for
Medium Enterprises who are looking for a robust, yet, cost government and financial institutions.
effective solution that will help them spring back in the event of
With CtrlS, Sridhar is sure that Indian enterprises will find the
disaster”.
solution for highest uptime, security, availability, and a world
class datacenter.
www.ctrls.in
Please feel free to send your feedback/suggestions to response@ctrls.in
‘This document is for informational purpose only. Ctrls makes no warranties, expressed or implied in this document. Copyright 2010 CtrlS Datacenters Ltd. All rights reserved.’