1. Social Media
Enhance Your Image
Build Your Network
Next Gen Summit
October 1, 2013
Coralville, Iowa
#NextGenSummitICC
@ctrappe
christophsblog.com/ngs2013
2. Rules, rules, rules…
• Got a question? Ask it. That increases your
chances of it being answered.
• Share your
thoughts, experiences, opinions, etc.
• This session is on the record… you can find
the slides here: ChristophsBlog.com/ngs2013
#NextGenSummitICC
@ctrappe
christophsblog.com/ngs2013
3. Pop quiz: What age group uses
social media?
#NextGenSummitICC
@ctrappe
christophsblog.com/ngs2013
6. Takeaways
- Basic understanding of advantages of using
social media to build your network.
- Understand ease of use.
- Draft 1 of your brand/personal social media
strategy! (I have one!)
#NextGenSummitICC
@ctrappe
christophsblog.com/ngs2013
13. OMG!
Is this guy serious?
We know that!
But how do you implement this?
We’ll get there…
But you’ll have to continue it after
today!
#NextGenSummitICC
@ctrappe
christophsblog.com/ngs2013
14. Social media strategy template
#NextGenSummitICC
@ctrappe
christophsblog.com/ngs2013
16. Examples
• We are the community connector!
• We fix the community together!
• We find resources to achieve our goals!
• Sharing knowledge around
technology, communications, social media.
#NextGenSummitICC
@ctrappe
christophsblog.com/ngs2013
17. Take a minute
Define your business goals! (Have to be easy
enough to remember!)
#NextGenSummitICC
@ctrappe
christophsblog.com/ngs2013
18. Focus!
What are you going to Tweet about?
Your expertise. Needs to fit into goals!
#NextGenSummitICC
@ctrappe
christophsblog.com/ngs2013
19. Your brand voice
• Before you can start, though, decide on your
brand voice…. How do you want to come
across?
• Example for United Way in Cedar Rapids…
#NextGenSummitICC
@ctrappe
christophsblog.com/ngs2013
20. Brand voice
Serious, but fun. But not silly!
For me:
Conversational, professional, approachable.
Both:
Definitely not markety!
21. What’s markety?
• Avoid words like this:
– This FANTASTIC event.
– Everyone has/will have fun.
– Biggest event ever.
– The best
– The fastest
– The slickest
– I’m an expert!
From: ChristophsBlog.com
@ctrappe
23. Define don’ts!
• Would you say it to somebody’s face?
• How will this help your brand?
• Could it hurt your brand?
• Short and specific don’ts!
But what if something goes wrong?
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25. Take a minute
Define your don’ts!
#NextGenSummitICC
@ctrappe
christophsblog.com/ngs2013
26. Define dos!
• Social media is social! Be social! (Dinner party)
• Share success stories!
• Do you respond to national news?
• Not much promotion. Not a print ad!
• Share knowledge
• Respond!
#NextGenSummitICC
@ctrappe
christophsblog.com/ngs2013
35. We didn’t go over time? Great!
Please fill out the evaluations before you go!
Stay in touch:
ctrappe@uweci.org
319-804-9853
Twitter.com/Ctrappe
UWECI.ORG/Marketing
ChristophTrappe.com
@ctrappe
Sometimes, people say it’s so hard to figure out what to say.Then say it.Reality: There are power users… those who say the most. Others read. They do!But it’s easy… let’s try
Ask people to write tweets during the presentation.
Good stories from each network…
Different networksHow to building following connections? Good content. Networks intermix and sometimes conversations move between them
Get group to answer.Good belief to hold onto. But is that possibly as professionals?
Hint: How do you want to be viewed? What are you trying to accomplish?
It takes time. Good content will get you more followers
