If You Love Your
Club, Share it!
Presented by C. Todd Smith
Florida District Membership Chair, 2013-14

WHAT IS
THE SECRET
TO
MEMBERSHIP?

YOU!

100% of the
people you
don’t ask to
join Kiwanis
will not join.

YOUR CLUB’S
TO DO LIST:
1. Each club must have a membership
committee chair.
2. Hold regular membership committee
meetings.
3. Conduct regular membership drive
initiatives (suggested for October,
February, May, September).

YOUR
DIVISION’S
TO DO LIST:
1. Each division should have previously
identified growth team members.
2. Identify “new-club builder” and
“club counselor” in each division.
3. Develop and implement growth plan
for the division.

Take something you love
Share it with others
Make it a part of your life

Love It.

Share It.

Live It.

Is your club ready for
new members?
• When do you meet?
• What are your dues?
• What are your membership
requirements?
• How often are your service projects?
• What are your service projects?

FLEXIBILE OPTIONS
Club Satellites - meet
less, more service
Corporate Memberships
3-2-1- Club
For more info, attend my workshop
Sat. 2:15 pm - Royal Palm II

Now that your club is
ready, where do you
find potential
members?

MEMBERSHIP IS ABOUT
MARKETING
Share your story (Elevator Pitch) –
Why My Club
What's Our Community Impact
How do we do it?
and PRACTICE telling your story
Assign a PR person for every project to
maximize exposure.
PR before and after the event and
marketing materials at the event

If you’ve asked
everyone you
know to join
Kiwanis, then you
need to meet some
new people.

Networking for Members to Invite to
your Recruitment Meeting
What are the top 10 key events in
your community?
What are the personal characteristics that are
best suited for attending each one?
Who will represent the club at which event?
Coordinate attendance at these
events just like you do at an
interclub.
Don’t forget to wear Kiwanis-branded apparel
and have current Kiwanis marketing materials.
• Chamber of
Commerce Expo
• Community Expo or
Festivals
• HOA Neighborhood
Events
• Business Club or
Networking Events
• Non-profit Fairs
• Church or School
Events

BUILDING PARTNERSHIPS
WITH COMMUNITY PARTNERS
Ask the charities, schools, churches that
you work with to help you recruit a
member
Visit with your local elected officials and
ask them for recommendations for
members
Join chamber and attend/sponsor
chamber event

Sponsor a lunch and learn or CLE for local bar
association or professional association (like
CPAs)
Meet with clergy and ask for member
recommendations
Invite your Facebook Friends to a service project
– not a meeting
Reach out to SLP members and their parents
People like to help if you ask for their help

Recruiting a Key Clubber?
Contact is KEY!
• Be involved and have a relationship with the
Key Club or CKI club
• Attend last meeting of the year, host an end of
year party, OR host a event to talk about
continuing their K family involvement at the
next level
• Start a Club Satellite for former Key Club
Members in your area

Does your club maintain
an email database of
potential members?
@
Speakers at meetings, participants in
events, fundraisers, golf tournament.

Spreading the word
about Kiwanis is easy.
Just click “Like”.

Branding Matters
See the new
Kiwanis Brand Guide at:
www.KiwanisOne.org/brandguide

Plan a Membership Event:
A systematic process to organizing a
membership event
1. Order the materials
2. Set up your team
3. Plan your guest event
4. Develop a prospect list
5. Mail out information (maintain email list)

A systematic process to
organizing a membership event
6. Invite prospects personally
7. Hold your meeting
8. Follow up
9. Welcome new members
10. Plan your next event
Worksheets and checklists are available at
www.KiwanisOne.org/lovemyclub

C. Todd Smith
Email:
todd@yourPIattorney.com
facebook.com/ctodds
ctoddsmith.com
407-841-8294