Over 4 billion videos are viewed each day on YouTube. 800 million unique viewers each month visit YouTube's site. In 2011 videos on YouTube had over 1 trillion views, that's 140 views for every man woman and child on Earth. If you are a small business owner or local business marketer, you need to know how to use this wildly popular medium to get your message out and broadcast it to the planet. You will learn: -What equipment you need -What to say -How to get your videos found -Why the average YouTube video has less than 100 views

1. Marketing Your Small
Business with…

2. Why What do Optimization Results
YouTube? Equipment You Say?

3. -4 billion videos viewed every day
-800 million unique users visit each month
-In 2011 YouTube had over 1 trillion
views, that’s 140 views for every person on
earth
-Videos drive traffic to your site forever

4. Camera
Tripod
Microphone
Lighting

5. $69.99 on Amazon.com
HD
Plugs right into your computer for downloads
and editing video
External microphone jack

6. $15.90 on Amazon.com

7. $17.17 on Amazon.com

8. $199.99 on Amazon.com
Soft box lighting system

9. What do you say in the videos?

10. Video Optimization
Ranking and discoverability factors

11. Keywords in title / Description / Tags / CC
Time watched / annotations / subscribers
Total views / playlists / embeds
Incoming links

14. 5 things you learned from this presentation
Circle one of the ideas that you will act on
Monday morning
Share with class
Questions

15. Marketing Your Small
Business with…
Coming March 24, 2013