a

1. CTK – A2 Media: Unit G324 Advanced Portfolio Coursework
-A2 Media: Evaluation Q4-
Level 1: 0-7 Minimal Level 2: 8-11 Basic Level 3: 12-15 Proficient Level 4: 16-20 Excellent
Your Evaluation work will be marked on how well you demonstrate:
 Understandingof the forms and conventions used in the productions.
 Understandingof the roleand use of new media in various stages of the production.
 Understandingof the combination of main product and ancillary texts.
 Understandingof the significanceof audiencefeedback.
 Skill in choiceof form in which to present the evaluation.
 Use of digital technology or ICT in the evaluation,& the ability to communicate.
You Are Required to Answer FOUR Questions (Each member chooses one question, but you must present the
evaluation as a group task – WE not I):
1. What ways do your products use/develop/challenge forms & conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction/research/planning/evaluation stages?
IT IS ESSENTIAL TO ILLUSTRATE THESE FOUR ANSWERS USING A VARIETY OF SOURCES & MULTI MEDIA:
 Website Links (Inspirations/Techniques etc.)
 Videos (Real Media Texts)
 Diagrams (Conventions)
 Stills/Grabsfromyour Poster + Magazine+ Trailer (Cutyour Products up – be specific)
 Sketches + Drafts + Images + Gifs + Photos + Moodboards + Photoshop Work
REMEMBER:
 Discuss all three media products that you have created (Includeyour team website if relevant)
 There is no maximum or minimum word limit
 YOU ARE NOT BEING ASKED TO WRITE AN ESSAY!
 Answer in a creative and informativemanner.
EXAMINERS TIPS FOR A SUCCESSFUL EVALUATION:
“Take a multi-media approach. Whether a presentation, blog or DVD, an effective evaluation uses clips and
stills from production work, feedback from the target audience (often video + audio clip) and a reflective
analysis. Videos can often be paused and annotated, including interviews with their audience. The Evaluation is
often the weakest element of students’ work, so therefore you must put in a significant amount of time and
effort as it carries 20 marks. The worst evaluations are blogs or presentations consisting of entirely text. The
best submissions make the most of the electronic basis of the new spec, thoroughly integrating audio, video,
image, and web links to the written word”.

2. CTK – A2 Media: Unit G324 Advanced Portfolio Coursework
QUESTION 4
How did you use media technologies in
the construction, research, planning,
and evaluation stages?

3. CTK – A2 Media: Unit G324 Advanced Portfolio Coursework
Q4. How did you use media technologies in the construction, research,
planning and evaluation stages?
You must discuss in detail, what you have learned about technologies in the creation of each media product.
Use visual examples on your website of software used (Grabs of tools/stages).Add links to earlier posts and
behind the scenes footage. Use specific terminology (logging,capturing,manipulating).
Planning & Research (Development + Pre Production)
 How you used blog/website technology to present your work? (Images, links,videos)
 How you used MicrosoftExcel (onlinepoll site) to present your audienceresearch results?
 How you used technologies to research example filmposters or magazine covers? (Google)
 How useful was www.youtube.com? How easy was it? Why did you use it and how?
 How did you use the Internet? (Research target audience, filmindustry,tutorials,articles)
 Did you make any videos? (Tutorials,Demonstrations,Credits) How did you do this?
 Did you watch any horror films for inspiration? How? (DVD, Blu-Ray, Online,iPhoneApp)
Movie Teaser Trailer (Production/Filming)
 Did you practiceusingvideo cameras,still cameras,track,etc.? Did you filmtest shots?
 Did you save filmingtime by familiarisingyourselves with how to set the equipment up?
 Was itdifficultto set up/film(assembletrack, tripods,etc.) without the aid of your teacher?
 Did anything hold you back? (Colleges computer network, no Facebook access,blocked sites)
 What did you learn about camera technologies? (White balance,focus,ISO, depth of field.
 What was the importance of countingin and out (to give you pre and postroll footage)
 How did you use manual exposureto create low-key footage?
 Did you have any trouble with lighting? (Setting up, gels,directional,three-point lighting)
Movie Poster & Movie Magazine Front Cover (Print Production/Advertising)
 How did you turn your ideas in to practical photography sessions?
 Positioningof lights? Why? (Directional,3-point) Technologies? (Bowen Flashes,Camera)
 Which image manipulation softwaredid you use? (Photoshop, Illustrator,In-Design)
 Any other types of software or websites you may have used? (DaFont - Downloaded fonts)
 State the importance of followinghealth and safety rules when on a shoot.
 Which technologies did you use when aimingto followmagazineconventions?
Evaluation (Post-Production)
 What editingsoftware did you use? (Final Cut Pro) How did you useit? (Aims/targets)
 Discuss theuse of Photoshop and Final Cut,being careful to discuss technical aspects.
 Describeusingyour own brushes,downloadingcopyrightmusic,recordingsound effects)
 What video techniques did you use? (Cuts, pacing,transitions,titles,credits)
 How did you use media technologies for the marketing and distribution of your product?
POSSIBLE STRUCTURE
1). Planning & Research – Setting up website – Google – YouTube – Team Logo – Web Design – PowerPoint for
presentation – Excel for audienceresearch – Use of Photoshop for mock ups, mood-boards,tutorials etc.
2). Production – Camera (Canon EOS 550D, 600D or 7D) – Kino Flo lights (video) – Bowen flash kit(photos) –
tripod – ISO/depth of field/shutter speed/aperture – directional lighting?
3). Post Production – Photoshop – Final CutPro – Garageband – Soundtrack Pro – After Effects – discussediting
techniques you used in each of these programs – discuss toolsused – filters applied –transitions –creating
captions/motion/scaleetc. ALL WORK MUST BE SUPPORTED WITH SCREEN GRABS & VISUALS!!!!!!
QUESTION 4: LEVEL-4 EXAMPLE ANSWERS
2013-14: Darksoul Productions
2013-14: Brainshakes Productions
2013-14: Torturing Eyes productions
2013-14: Fusion Studios
2013-14: Grim Studios
2013-14: Eye Productions
2013-14: Evolution Pictures
2012-13: King Studios
2012-13: Syfer UK
2012-13: House of Blood
2012-13: Breaking Horizon
2012-13: Urban Pictures Production