1.
TI 2020: os desafios da governança de TI em
uma sociedade cada vez mais hiperconectada
Cezar Taurion
Litteris Consulting
ctaurion@litterisconsulting.com.br

2.
Ondas tecnológicas em TI geraram diferentes tipos de
valor
1980 2000
Mainframe
PC
Internet
Eras of IT Deployment - Illustrative
$
Challenge solved Value created
Mainframe automates high frequency
transactions
Transforms and scales back-office
functions, making possible modern
corporation
PC’s automate individual transactions
Transforms individual capability and
productivity, re-engineering the corporation
Internet automates interactions
Transforms and launches business models,
accelerating the global economy
?
2020

3.
3
“It’s now too late to have a digital strategy. What you need is a
business strategy that includes digital” (Institute for the Future)
Degreeofeconomicimpact
(functions,industries,geographies)
Digital products and
infrastructure
• Digital products (e.g.
Music, Entertainment)
• Infrastructure (e.g.
Telco, Software, IT
Infrastructure)
Digital distribution and
web strategy
• e-commerce (e.g.
Retail, Electronics)
• Efficiency through
web strategy (e.g.
Government)
Late 1990s 2000s 2010s
Limited
Time
Pervasive
Transformação digital está se tornando ubíqua
* Note: Digital transformation of business models impacts both public and private sector organization
Digital transformation of
business models*
• Mobile revolution
• Social media
• “Hyper digitization”
• Power of analytics

4.
A SOCIEDADE
HIPERCONECTADA
TECNOLOGIA
PERVASIVA E
COMPUTAÇÃO
SOCIAL
UM NOVO
AMBIENTE DE
TRABALHO
TUDO EM
TEMPO REAL
UMA NOVA
GERAÇÃO

5.
Midias sociais fazem parte do dia a dia do brasileiro

6.
Celulares/ smartphones/tablets já se igualam em numero à
população do planeta…

7.
As coisas acontecem muito rapido no mundo cada vez mais
hiperconectado

8.
Quem é esta geração digital?

9.
Computing is not about computers anymore. It
is about living!

10.
Revisitando a pirâmide de Maslow

11.
1. Everything that’s already in the world
when you’re born is just normal.
2. Anything that gets invented between then
and before you turn 35 is incredibly
exciting and creative and, given
opportunity, you can make a career out of
it.
3. Anything that gets invented after you’re 35
is against the natural order of things and
the beginning of the end of civilization as
we know it, until it’s around for about 10
years, when it gradually turns out to be
alright.
O novo sempre desperta reações contrárias

12.
Law of Disruption
Social, political, and economic systems change incrementally, but technology changes exponentially.
(Larry Downes)

13.
A 3ª geração da plataforma de computação, a 3ª fase da Internet,
e a explosão de informações estão colidindo para formar uma revolução de
ruptura e de transformação
1964 2008200319941981
Quantidade de
dados coletados
e armazenados
Gerações de
plataformas
Computacionais
Fases da
Internet
2012
2020-2

14.
Cloud, Social, Big Data and Mobile all overlap and interlink in a
convergence of four market forces, but the technology is maturing
at different rates.
22 Source: Gartner, “Cloud and the Nexus of Forces: A Foundation for Global Class Deployment,” June 2012
Social business is clearly
important for consumer,
but not clear what the full
business impact will be
Cloud is more mature, but
concerns remain about
security
Mobile is currently about
access and presentation.
Needs development of
killer apps for business
Information is now all about
Big Data, with some
organisations missing out
the data warehouse stage
entirely
Solution impacts:
Digital Marketing
Multi-touch ecommerce
Talent Management
Supply Chain Management
Salesforce Automation
Technology impacts:
Consumerisation
BYOD
Gamification
Social business
Big Data

15.
What is coming?
In 2021, cloud computing is simply computing,
corporate office parks are senior housing facilities and
the IT organization of the future has been absorbed by
the business.
 Internal IT becomes an internal cloud.
 IT becomes a services broker.
 IT will become a function of the business.
Gartner, 2011

16.
Explosão da mobilidade
5.6
Billion
Personal
Devices Sold
1Trillion
Connected
Devices
41% CAGR
Wearable
Wireless
Devices
2013 2014 2015

17.
27
Mobile Computing will impact all business processes, requiring
new application solutions written just for mobile
27
“Second generation mobile strategies differ
considerably from those of the first
generation. They must be multichannel,
part of your holistic digital strategy, and
include innovative mobile-only capabilities.”
– Gartner
New Strategies / Solutions Needed

18.
Top Five aplicações para 2020…uma estimativa
Connected Car
By 2020 90% of new passenger cars sold will have some form of vehicle platform, up from 10% in 2012
Clinical Remote Monitoring
Clinical remote monitoring estimated to generate US$350 billion in healthcare cost savings and benefits from
pre-emptive action.
Security
Enhanced remote monitoring and flexible security management is estimated to drive US$250 billion worldwide
by 2020
Assisted Living
Saving associated with people being supported in their own homes rather than care homes will be USD$270
billion.
Pay as you drive insurance
UK’s Automobile Association claims that PAYD can save drivers up to USD$1,300 per year.

19.
Mobile First will be at the core of software,
services and systems
• Mobile First is about re-imagining businesses around
constantly connected employees and customers
• It is accelerating the coherent integration of cloud,
social, and analytics
• Mobile First is NOT “Mobile Also”
– Not just another projection of back-end systems
– Requires rethinking value in a larger ecosystem
– Requires deep understanding of rapid industry
shifts
– Requires the creation of new models of customer
value
– Requires rapid creation of new solutions and
integration models

20.
Forecasts call for billions and billions of
connected devices
“In 2020, Over 30 Billion Connected
Devices Will Be In Use.” – Gartner
“There will be 212 B devices or things
connected to networks by 2020” - IDC
“Driven by reducing price per
connection and the consequent rapid
growth in the number of machine-to-
machine (M2M) connections, we
expect the number of connected
objects to reach 50bn by 2020 (2.7%
of things in the world).” – Cisco
“There are more than 10 billion wirelessly
connected devices in the market today; with
over 30 billion devices expected by 2020..”
– ABI Research
“From vehicles and smart phones to
containers and machines – by 2015
more than six billion things will be
connected to the internet.” – Bosch

21.
Enterprise Consumerization Goes Beyond Gadgets
• IT security’s new challenge: controlling sensitive data in un-trusted environments not necessarily
designed for enterprises (e.g. consumer-focused devices, cloud services and apps)
Consumer-Focused Business-Focused

22.
Big Data refers to how to collect, store, and manage information that
comes into an enterprise so that it can be harvested for decision
making
34

23.
E você ainda pensava que lia sozinho(a)?

24.
Você não é mais um anônimo...
On Internet, they know you’re a four-year-old male dog that has
fleas, prefers canned dog food and was neutered six months
after birth, and this data is for sale for a fraction of a cent in mass
quantities...

25.
Big Data : onde usar?

26.
39

27.
40

28.
Sentiment Analysis

29.
Mudança radical na industria de TI :produtores e
consumidores
Technology is
increasingly being
seen as a
strategic asset
for leaders
LOB influence
over IT spending
is continuing to
grow
Source: IBM
Global CEO Study 2012
Survey Q1 “What are
the most important
external forces that will
impact your
organization over the
next 3 to 5 years?”
Over 75% of Smarter
Analytics, Commerce
and Workforce
software purchases
involve a C-Level
LOB exec in at least
one stage of the
decision process
By 2016, 80% of
new IT investments
will involve direct
participation by
LOB executives
with LOBs taking
the lead decision-
maker role in half or
more of those
investments
By 2015, 35%
of enterprise
IT will be
managed
outside the IT
department’s
budgets
35%Budgets
to be
outside IT
40%LOB will
lead
75%Involve
LOB
Source: MDI, Gartner, IDC respectively

30.
1 2
3 4
CIO: Chief Innovation Officer (Chief Digital Officer)
ou
Career Is Over?

31.
Não tem escolha: ou surfa a onda digital
ou morre afogado...