Tampa BSides - The No BS SOC (slides from April 6, 2024 talk)
Internet Positioning System
1. IPS Platform (Internet Positioning System) withbuilt-in SEO engine and latest CMS functionalities
2. IPS Platform (internet Positioning System) withbuilt-in SEO engine and latest CMS functionalities JTOOW A New WAY to Create your website and to Position your brand on the Web An all-in-oneunique software platformtoautonomouslymanageyour website, whethera single or multiple domain portalofanysize, whilstrunning in parallelinnovative and automated SEO activitiesthusreachingexceptionalperformancesofvisibility on the web and searchenginespositioning. Jtoow’s automationsperfectlyreflectallof Google implementedlogics, leadingto a significantreduction in relatedcosts in lieuofeffective and lastingresultsovertime, even on inflatedthemes (keywords) whosesearchleadstocompetitivenessformillionsofresults. Technologyinnovationexistswhen a unique software platform can automateall SEO activitiesto generate primarypositioning on searchenginesalike, henceautomating the indexingprocesses in closecorrelationwith a website entirecontent. A platformthatadapts in real-time withanymodificationperformed on a website or web portal. Thisismadepossibleafteranextensive and in-depthscientificresearchofGoogle logicsthrough a deductiveprocessofartificialintelligence. Each and everypageof the website, foritisbuilt on a robustrangeofsemanticsalgorithms, willbepertinentlyindexed and positionedtoincreasetraffic and to generate incremental turnover. Frompagesofcatalogues, correlatedproducts, services and offers – allwithunlimitedkeywords. No longerwillidentifying single “key words” benecessarytoenhanceyour website, thusbeingboundtoboth a limited set and to a selectionmade on static data. Shiftyour focus on the market and dynamicallyfollowits trend.
3. IPS Platform (internet Positioning System) withbuilt-in SEO engine and latest CMS functionalities Jtoow SEO based on a newparadigm SEO = Technology Traditional SEO approach: Keywords keywordsidentifyyour websitecontent hierarchicactivities on specific and preemptedkeywords astaticapproachforyour market Jtoow SEO approach: Key-Contents your website contents generate and identifykeywordsbased on searchresults pace a 360° activityforcontentsgeneration based on algorithmicsemantics tofollowsearchengineslogics a dynamicapproachforyour market!
4. SEO CASE historyTOURISM INDUSTRY: Business identity: luxury villa resortin EternalRome’s Villa Pamphili area; Target: gain web visibilityforholidaysvillasforrental, awardsceremony, weddings, business events, meetings and film location forshooting. Focusing on exclusive look and feel, and the outstandingservicesoffered; Oursolution: Migrate the originalbrand website toJtoow IPSplatform; SEO-orientedsitemapoptimizationto match targets; SematicscontentsoptimizationwithourJtoow SEO AssistantTool; DynamicapproachtopositioningwithKey Contentactivities; new website identity: Domain creation date:2010-07-19 Previousindexationpenetration:nil Languages: Eng - Ita; N°ofpages: 18 per language; PageRankaverage position: 0 of10 Booking Engine Provider:Xenia Booking Sample results 3 monthspost Jtoowimplementation: + 65% unbrandedorganicvisits; In excessof 80 keywordspositioned in Google Top 10 results (1°Page); Reached high competitivenessformillionsofresults;
5. SEO case historyTOURISM INDUSTRY: A selectionofstrategickeywordsfor the business: The new .com (English) website hasalsoreached high competitiveness in internationalmarkets: Targetsreached and a growing pace … * Click toview the position on the Google Serp the Jumpisdone!
6. SEO CASE historyE-COMMERCE industry: Business identity: online sale formotorcycleapparels and multi-brandaccessories; Target : establishitsownBrandwhilelaunchingitsnew e-commerce platformtogain and retain a growing market share; Oursolution: Migrate the originalbrand website toJtoow IPS platform; SEO-orientedsitemapoptimizationto match targets; SematicscontentsoptimizationwithourJtoow SEO AssistantTool; DynamicapproachtopositioningwithKey Contentactivities; New business identity: Domain creation date:2006-01-25 (no Jtoow) Previousindexationpenetration: low Languages: Ita; N°ofpages: approx1.300; PageRankaveragepositiong: 1 of10 E-commerce module:Jtoow (since2010) Sample results 2010 vs 2009 (before& afterjtoowimplementation): + 630% unbrandedorganicvisits; In excessof 250 relevantkeywordspositioned in Google Top 10 (1°page); Reached high competitivenessformillionsofresults;
7. SEO CASE historyE-COMMERCE industry: A selectionofstrategickeywordsfor the business: Over1.500 keywords, a mix ofgeneric and specificones, indexed in Google Top 20 positions. Top 10 competitors are now mega Portalssuchastwenga, trovaprezzi, ebay, and shoppydooanddirectproductsmanufacturers. Year 2009 Year 2010 Organicpositioning steady on the e-commerce market’s maximumattainable, withexceptionalvisitsincrease and pagesvisited greatersuersloyaltyratio turnover 2010 + 450% Targetsreachedin 2010 and a growing pace in 2011! * Click toview the position on the Google Serp the Jumpisdone!
8. SEOCASE historySERVICES INDUSTRY: Business identity: distributeservices and productsfortelecominfrastructurecorporations; Target : launchofnew website and quicklygainvisibilityacross multiple internationalmarketssuchasU.S.A., Brazil and the AfricanContinent Oursolution: Migrate the originalbrand website toJtoow IPSplatform; SEO-orientedsitemapoptimizationto match targets; SematicscontentsoptimizationwithourJtoow SEO AssistantTool; DynamicapproachtopositioningwithKey Contentactivities; New business identity: Domaincreation date: 1996-05-23 (no Jtoow) Previousindexationpenetration: medium-low Languages: Ita - Eng; N°ofpages: approx1.500; MaximumPagerankreached: 3 of10 Jtoowimplementedsince: 2010 Sample results 2010 vs 2009 (post jtoowimplementation): + 650% unbrandedorganicvisits; In excessof 160keywordsstrategicallypositioned in Google Top 10 (1°page); Reached high competitivenessformillionsofresults;
9. SEO CASE historySERVICES INDUSTRY: A selectionofrelevantkeywordsfor the business objectives: Gainedvisibility in over 170 Countries in the world. Attainedstrenghtheningsale transactionsfrom North American, Brazilian, African and Asianmarkets. Targetsreached in 2010 and a growing pace in 2011! Worldwide Visibility 2009 vs 2010 the Jumpisdone!
10. Some NEW “JUMPERS” ARE COMING IN q2 2011 e-commerce services tourism Hotel Veronesi La Torre LuxuryResortof the Calzedonia Fashion Group Alternativemood European Market Placewithdynamic sale ofvirtualstore Idrobase Group Corporate Site representing 4 worldwide Brands in the Pressurized Water sector Vetreria Antichi Angeli World’s first hand-made glassworksfactorytoadopt Jtoowtechnology Hotel Brunelleschi Leisure & Business Hotel in the heartofFlorence Portaventura (mobi) Mobile device-builtnew website forEurope’s secondlargestThemedPark
11. March 2011: THE JUMP IS DONE! Hotel Brunelleschi Leisure & Business Hotel in the heartofFlorence Brunelleschihotelflorence.com
12. Some NEW “JUMPERS” ARE COMING IN q3 2011 e-commerce Food&Beverage tourism 2 FlorenceHotels The smallestchainof the world, a brandnewexperience! Discovery-Expedition Discovery’s brandnewapparelslinefor online sales! Brunchybar Made in Italy newfoodexperience withhome-grownproducts and ingredients finance wine real estate Saint George Cap. Man. Fund Management and AdvisoryforoneofEurope’s mostrenowned Financial Group: Fondiaria-SAI Gabetti Franchising FascinatingVenice’s first Real Estate Agency De TARCZAL Internationallyacclaimed wine grower in Italy’s world famous Trentino Alto Adige region
13. COLLECTION OF some “JUMPERS” in the 2011 fromItaly.. fromSpain.. fromSwiss..