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Access Agriculture:
Enabling 'Videos for farmers'
from global to local level

Paul Van Mele
paul@accessagriculture.org
Farmers like to share their knowledge and experiences,
but how to reach many more farmers?
A need for a web-based video-sharing platform?
YES!
•
•
•
•
•

Growing interest in extension
Attention to farmer innovation (Spore, ProLINNOVA)
A gold mine of farmer field schools
Organisations want greater impact at regional level
Many service providers want to use quality videos
28

% of respondents

30
21

24

20

17
10

10
0

Figure 1. Frequency of searching web for training videos, n=442
(Source: Agro-Insight, 2011)
70
% of respondents

60

59

50
40
30

23

20

11

10

6

0
Very

Quite

Fairly

A little

1
Not

Figure 2. Perceived usefulness to establish a new web-based
platform for agricultural training videos, n=442
(Source: Agro-Insight, 2011)
Making videos accessible
to youth and women

• Village setting
• Youth and womenfriendly organisations
• Time of the day
convenient for women
• Leave DVDs in the
community
National

Access Agriculture : Videos for farmers

content
identification

video
production

dissemination
& use

Collaboration and training
Access Agriculture – Farmer Organisations & Advisory Service Providers

Web
Platform

Global

Access
Agriculture

knowledge
management
with GFRAS
and AFAAS

fostering of
partnerships
with private
sector

filtering &
upload of ag
videos
Ready to join us?

Dr. Florent Okry
Access Agriculture
West & Central Africa

www.accessagriculture.org

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Access Agriculture: Enabling 'Videos for farmers' from global to local level

  • 1. Access Agriculture: Enabling 'Videos for farmers' from global to local level Paul Van Mele paul@accessagriculture.org
  • 2. Farmers like to share their knowledge and experiences, but how to reach many more farmers?
  • 3. A need for a web-based video-sharing platform? YES! • • • • • Growing interest in extension Attention to farmer innovation (Spore, ProLINNOVA) A gold mine of farmer field schools Organisations want greater impact at regional level Many service providers want to use quality videos
  • 4. 28 % of respondents 30 21 24 20 17 10 10 0 Figure 1. Frequency of searching web for training videos, n=442 (Source: Agro-Insight, 2011)
  • 5. 70 % of respondents 60 59 50 40 30 23 20 11 10 6 0 Very Quite Fairly A little 1 Not Figure 2. Perceived usefulness to establish a new web-based platform for agricultural training videos, n=442 (Source: Agro-Insight, 2011)
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  • 7. Making videos accessible to youth and women • Village setting • Youth and womenfriendly organisations • Time of the day convenient for women • Leave DVDs in the community
  • 8. National Access Agriculture : Videos for farmers content identification video production dissemination & use Collaboration and training Access Agriculture – Farmer Organisations & Advisory Service Providers Web Platform Global Access Agriculture knowledge management with GFRAS and AFAAS fostering of partnerships with private sector filtering & upload of ag videos
  • 9. Ready to join us? Dr. Florent Okry Access Agriculture West & Central Africa www.accessagriculture.org