Author Jeff Barnett uses a simple and humorous illustration to explain the premise of his new book.

1. 1 Daily Blab Dave Loses Again Landslide for GOP This is Dave. He is sad. Why? Dave is a Democrat. Dave is tired of losing elections. Can Dave win again? YES!

2. 2 What am I doing wrong? LGBT Rights Pro-Choice Social Security Medicare Education Medical Research Unions Environment Personal Liberty Dave has lots of ideas. But voters don’t have a sharp picture of Dave. They doubt he will solve their fears.

3. 3 $ $ $ $ $ $ This is Ann. She is a political donor. Ann has Caller ID. Ann does not answer Dave’s calls.

4. 4 FUGGET ABOUT IT! This is Ralph. He works in a factory. He is a union man. Ralph’s paycheck is down and his bills are up. He has no job security. Ralph doesn’t vote for Dave. What’s the use?

5. 5 ? ? This is Howie. He is a veteran. Howie and Dave agree on lots of things. But Howie thinks Dave doesn’t like him.

6. 6 Glug-Glug-Glug This is Tom & Mary. Their mortgage is underwater. If either one loses their job, they can’t pay their bills. Dave doesn’t offer much help. Tom & Mary are scared.

7. 7 This is Susan. She is a single mom. Susan sees taxes going up and services going down. She will vote for Dave if it’s convenient.

8. 8 Dave Go Dave This is John. He is a volunteer. Dave never listens to him. All Dave wants is John’s money. John wants Dave to go away.

9. 9 $ $ $ Dave Homeowners Donors Dave had to fix his image, fast. So what did Dave do? Go Dave $ $ $ Volunteers Taxpayers ? ? Veterans Union Workers 9

10. 10 Dave read Boiling Frogs!!! Wow! This is great stuff!

12. Get a Fair Deal

13. Embrace Defense

14. Balance the BudgetI’ll vote for you Me too! Me three! Dave fought for a Fair Deal for the middle-class. He told people how to solve Job Fear. He embraced national security and fiscal responsibility.

16. Healthcare

17. Workers Rights

18. Equal Opportunity

19. Education

20. Energy/Environment

21. Social Safety Net

22. Social Security

23. Small BusinessA Fair Deal! Now, all of Dave’s ideas are under one “brand”

24. 13 Hooah!!! ! Dave put defense spending on a sustainable path and invested in 21st Century war-winning weapons.

25. 14 Now we sleep at night. Thanks, Dave!!! Dave helped Tom & Mary refinance their home. They are so relieved.

26. 15 Dave’s the Man!!! Ralph’s union negotiated a fair deal for workers, management and stockholders. Dave helped balance everyone’s rights.

27. 16 Dave gets it done!!! Thanks to Dave, Susan pays the same taxes but gets much better government programs.

28. 17 Dave talks to us Yea Dave Yea Dave Voters respond to Dave’s message! Dave listens to us Yea Dave Yea Dave Hooray for Dave! Dave listened and learned from his volunteers. He gave them a simple “brand” to communicate.

29. 18 $ $ $ $ Because Dave has a simple “brand,” he needs less money to win. Ann always answers Dave’s calls.

30. 19 $ $ $ Yea Dave Now Dave is a winner. He is loved by old men, strong women and small boys. Boiling Frogs helped Dave understand how to convey his proven values. Homeowners Donors ! Daily Blab Dave Wins Again! Go Dave $ $ $ Taxpayers Union Workers Veterans Volunteers

31. 20 Do you want to be happy and successful like Dave? Then do what Dave did Read Boiling Frogs http://www.lulu.com/product/paperback/boiling-frogs/15903550 Tell your friends You’ll be glad you did! Boiling Frogs saved my life* * Unsolicited testimonial

32. 21 The End 21