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The Pseudo-Panopticon: The
Illusion Created by CSR-Related
          Transparency
      W. Timothy Coombs, PhD
       Sherry J. Holladay, PhD
        University of Central Florida, USA


       Presented at the International
      CSR Communication Conference

           Amsterdam, Netherlands
              27 October 2011
Panopitcon
Pseudo-Panopticon:
                          “Transparency” of CSR Claims
        Stakeholders




Watchdogs
                       CSR Claims




                                    Internet
Pseudo-
                    Panopticon

• False sense of security
• Internet creates transparency
  myth
Key drivers
• CSR can be used to boost reputations
• CSR is transparent due to fear of discovery
  o Wrongdoing exposed online
  o Wrongdoing is punished
Problems
• Unlikely to question CSR claims
• Apathy permits corporate control of
  disclosure
• Watchdogs and Internet taken as effective
  monitors of corporate CSR claims
Future research
• To what extent do stakeholders believe CSR
  information is verified?
• What motivates stakeholders to
  question/research CSR claims?
• To what degree do stakeholders believe in
  the pseudo-panopticon?
• What sources do stakeholders consult when
  verifying CSR claims?

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Session 5, Coombs & Holladay

  • 1. The Pseudo-Panopticon: The Illusion Created by CSR-Related Transparency W. Timothy Coombs, PhD Sherry J. Holladay, PhD University of Central Florida, USA Presented at the International CSR Communication Conference Amsterdam, Netherlands 27 October 2011
  • 3. Pseudo-Panopticon: “Transparency” of CSR Claims Stakeholders Watchdogs CSR Claims Internet
  • 4. Pseudo- Panopticon • False sense of security • Internet creates transparency myth
  • 5. Key drivers • CSR can be used to boost reputations • CSR is transparent due to fear of discovery o Wrongdoing exposed online o Wrongdoing is punished
  • 6. Problems • Unlikely to question CSR claims • Apathy permits corporate control of disclosure • Watchdogs and Internet taken as effective monitors of corporate CSR claims
  • 7. Future research • To what extent do stakeholders believe CSR information is verified? • What motivates stakeholders to question/research CSR claims? • To what degree do stakeholders believe in the pseudo-panopticon? • What sources do stakeholders consult when verifying CSR claims?