These are our solutions for digital publishing.

1. DIGITAL PUBLISHING
Mobile solutions
for your digital strategy
Applix Digital Publishing Presentation 2015

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THE OPPORTUNITY
Nowadays the digital contents
consumption occurs on
different channels and
devices.
The possibility to distribute
them in an efficient way
ensuring the same experience
on different channels allows
publishers to strengthen the
connection with users
generating new business
opportunities.
Applix supports the “content
companies” in their evolution
towards the digital strategy.

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OUR TEAM COMPETENCE
Experts with long experience in the
publishing market.
THE USER EXPERIENCE
Young talents, professionals in user interface
and design project digital products with
specific attention for their usefulness, user-
friendliness and system’s efficiency.
OUR TECHNOLOGIES
Applix developed different proprietary
technologies which can be integrated one
another or with our customer’s products
creating a unique and engaging mobile
consumption.
OUR EXPERTISE
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MAIN FLOW AND SOLUTIONS
PUBLISHERS /
CONTENT
COMPANIES
Video
Texts
Pictures
News
Events
…
UI / UX
development
Marketing
Analytics
APPLIX
DIGITAL STRATEGY
Proximity
Analytics
Social
Content Sale
E-Commerce
ADV
Tecnology
Business

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OUR SOLUTIONS WILL HELP YOU IN:
CONTENT PROCESSING
Digital content for your users
CONTENT DISTRIBUTION
The same content is published on different channels
DIFFERENT PLATFORM INTEGRATION
Focused and integrated solutions
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BENEFITS
End-to-end solutions for each single type of distribution
Our expertise goes from mobile to content management for web and print.
Customers’ support and fast prototyping
We work closely with our clients to share with them the best solutions in terms of development,
design and user experience.
Maximization of revenues
Thanks to our solutions, publishers can increase their revenues through new e/m-commerce
strategies, couponing, focused promotions etc.
Focus on R&D
We work closely with our clients to improve our solutions and to face the challenges of the market.
User engagement and user behaviour monitoring
Thanks to social network sharing, your brands can have more visibility engaging your users.
Furthermore, our solutions allow to monitor user/reader behaviour to develop focused marketing
strategies.
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Digital solutions
for your content
MOBILE - APP - WEB

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One solution for all the AppStores and devices.
Viewerplus is the platform that, starting from a PDF or from your editorial
systems, changes paper-based publications into innovative digital
products.
Perfect for the digital version of newspapers and magazines and for the
digitization of books, pamphlets, catalogues and brochures.
The Next Step in Digital
Publishing
VIEWERPLUS – DIGITAL PUBLISHING SOLUTION

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VIEWERPLUS - FUNCTIONALITIES
• Apps for Apple (iPad and iPhone), Android (tablet
and smartphone), Amazon, Samsung Apps Store,
Kobo and web reader
• Couponing
• Social network integration
• New forms of ADV
• e/m-commerce for products/services purchase
directly from the App
• Integration with proximity marketing platforms
(beacon and iBeacon) to engage users even in
real contexts
• Geolocation through store locators.
• Integration with In-App purchases and
subscriptions
• Different distribution channels (e.g. Magbox)
• Binder
• Push Notifications
• Off-line reading
• Highlights
• Notes
• Full text search
• Bookmark
• Summary
Discover all the functionalities downloading our product
showcase for Apple and Android on the AppStores

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VIEWERPLUS – DIGITAL KIOSK (MONO AND MULTI-HEAD)
The platform can be used to develop mono and multi-head Apps
according to the different needs
Multi-head App
It’s mainly used by publishers with lots of
brands or by associations/fair
organisations that want to enclose in one
App all the publications of their members.
Mono-head App
It’s perfect for those with a strong
brand, well recognised on the market.

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VIEWERPLUS – ALL NEWS APP
Flipping-through pages and
integrated news.
If publishers don’t want to create a static
edition, it’s possible to integrate it with
content taken from the web, both from
your website and from other information
sources, always following a semantic
aggregation logic.
This gives users and readers the possibility
to read news in a more continuous and
“liquid” way, filtering them for priority and
interest.

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Mycromags is a solution that
operates as a news aggregator
and records users preferences
according to what they read
and search on national and
international web sources..
It enables publishers, companies and
end users to develop and customise
their own publishing products.
Mycromags can be integrated with other
mobile solutions and every time users read,
searches online and selects the sources,
Mycromags learns.
The result is a a news stream that is different
for each person an offers users only the
content which fits their interests.
MYCROMAGS – YOUR PERSONALIZED NEWS
SELECTION
CUSTOM
SOURCES
CUSTOM
LAYOUT
WEBSITE /
BLOG
AUTO-GENERATED
CONTENTS
ARCHIVE
EXTERNAL
SOURCES
SOCIAL READING

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MYCROMAGS – HOW IT WORKS
Two different roles for users
Reader: users can select the articles and
information that best fits their interests and
passions from other people’s news streams.
Publisher: by selecting the sources and
activating the recommendation and
suggestion system named Orkestra, users can
create their own news stream.

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WEB CMS
Web CMS for a fast multi-channel
distribution
Build your online presence, on desktop and
mobile devices thanks to a multi-publishing
solution that allows publishers to manage
and distribute their content on the digital
channels (websites/mobile and Apps).
Thanks to the CMS it’s possible to give more
value to your content with the integration
with platforms specialised in:
• Semantic analysis
• Process of content customisation in real
time
• Management of the optimisation and
positioning on the most important
search engines (SEO)
• Social network interaction

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APP GENERATOR PLATFORM
It’s our solution that allows you
to develop and manage your
content on different devices
thanks to native Apps and HTML
cutting down on costs and
time.
This is the best solution to present your
company or to manage your books
content in pre-established modules
specifically developed to gain a perfect
level of detail.

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Immersive virtual reality experiences
Among the first companies in Europe to develop
business applications with Oculus technology,
Applix creates Apps specifically conceived for virtual
reality devices, allowing users who are wearing the
viewer to dive into realistic 3D reconstructions of
environments and products.
The VR technology is extremely
versatile and can be used in
several sectors – above and
beyond gaming – to live everyday
experiences (exhibitions, events,
retail) in a completely new way.
VIRTUAL REALITY

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WEARABLE, NEARABLE & BEACON
Applix always devotes its resources to
the research for and the development of
solutions that meet the evolution of the
sector, offering ever more products
related to the immersive experiences
on VR devices, to smartification and
proximity marketing.
We create projects able to interact with
users and the surrounding
environment, improving engagement
through state-of-the-art technologies
such as smart watches, wearables and
immersive experiences for VR devices.

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Maximisation of the
digital experience
SOCIAL NETWORK
E-COMMERCE
USERS MONITORING

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Our e-commerce solution allows publishers
and companies to create a stream of new
revenues and important information on
users without a direct involvement in the
operative management of these services.
It clusters and proposes offers from
different small and big dealers, to allow
them to sell their products giving users/
readers a unique purchase experience.
Thanks to this solution, publishers may
both monetise ADV in their publications
and sell directly from their catalogues the
related products.
E-COMMERCE

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SOCIAL NETWORK
Social sharing of your content
With our solutions, your content can be
shared on the different social platforms.
This allows you to:
• Increase the number of your customers
• Spread your brand
• Reinforce the relationship with your
customers
Our solutions can be integrated with Ads
plug-ins of social networks (e.g. Facebook)
to increase user engagement, finding your
ideal target audience and creating new
revenues directly from the App.

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KNOW YOUR READERS BEHAVIOUR
App-BI
App-BI is an analytics suite– that clients may integrate in their Apps – that allows to track the end-
users behaviour. It’s a business intelligence tool that can be used by the mobile publishing industry
to select KPI developing more focused marketing strategies.
For further information visit the website: www.app-bi.com
App-BI is a product developed by Applix Xorovo,
an Applix Group company.

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OUR PARTNERS
Since 2011 we have created three international partnerships
that allow us to integrate our solutions with state-of-the-art
products and technologies.
AdmantX takes advantage of
the semantic technology to
cluster content in real-time,
increasing considerably the
level of relevance compared to
the search through key words.
www.admantx.com
Leader of vocal and imaging
solutions.
Thanks to this partnership our
solutions may offer the same
functionalities of text2speech
necessary for the education
digital market.
www.nuance.com
Leader of editorial solutions
and content management
systems.
The aim of this partnership is
to face the growing need of
publishers to find solutions and
efficient platform that can
optimise the costs linked to the
production and diffusion of
content following the
“Interactive Edition” logic.
(paper, web, tablet).
www.atex.com
Leading company in the
intelligent data collection,
mobile and social engagement,
it has developed a platform
specifically thought for the
publishing market that allows
publishers to use e-commerce
and social network
potentialities to maximise user
engagement and increase
revenues streams.
www.kipcast.com

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OUR MAIN CLIENTS

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+1300
digitised issues
per year *
+300
8/30
14/30
6
48%
of digital magazine
market share in
Italy*
continents with
Applix’ clients*
of the most read
weekly magazines
are developed with
our solutions**
of the most read
monthly magazines
are developed with
our solutions**
magazines,
newspapers, house
organs digitised all
around the world
GOALS ACHIEVED
*Data from internal source ** Ads 2015 data

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www.applixgroup.com
info@applixgroup.com
Marco Cirilli
Founder and CMTO
marco@applixgroup.com
Claudio Somazzi
Founder and CEO
claudio@applixgroup.com
Jean-Claude Dubuis
Business & Program Director
jeanclaude@applixgroup.com
Federico Vittadello
Product and Business Development
federico.vittadello@applixgroup.com
EUROPE
Milano
Applix
Centro Direzionale Magnolie,
Via Milano 37/c, 20064, Gorgonzola (MI)
Applix Education
via Pergolesi 11
20811 Cesano Maderno (MB)
Cagliari
Applix
Via Stanislao Caboni 3
09125, Cagliari
Applix Xorovo
Centro Direzionale Pittarello,
Ex. S.S. 131, 09028, Sestu (CA)
AMERICA
Buenos Aires
Applix
Defensa 1217
Piso 1, Depart. B
C1143AAA, Buenos Aires
ASIA & PACIFIC
Shanghai
Applix
Jin Hang Tower
Room 1007, Wan Hang Du Road 83,
Shanghai
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