TechBA-CSOFT collaboration
How to position (and export) IT products and services
in North America via the TechBA Model
February 12th, 2013
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Agenda
1. TechBA Program Model Overview (Luis Medina CEO TechBA-
Austin)
1. TechBA Montreal Overview (JL Mendez – BDD TechBA Montreal)
1. TechBA Austin Overview (Luis Medina)
1. Opportunities for Mexican ITC-SMEs in North America (Manuel
Ribeiro Senior Coach Inno-Centre)
2. Q&A Session

What is TechBA
• The TechBA program was created in 2005 as a strategic instrument
of Mexico’s Ministry of Economy and the US-Mexico Foundation for
Science (FUMEC) to support Mexican technology-based companies
in accessing highly dynamic and competitive markets.
• Technology-based companies represent a strong opportunity to
accelerate a country’s economic development.
• The program has 8 offices, 5 of which are in the United States, 2 in
Canada, and 1 in Spain as the gateway to the European Union.

The TechBA Network
TechBA has branches in some of the most innovative
ecosystems in the world.
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Impact
• From 2005 to date, a total of 660 companies have participated in
the acceleration process, generating more than USD $435 million
in international sales during their stay in the program and detonating
sustained growth.
• In sectors such as life sciences and manufacturing, the growth in
total international sales of participating companies has been
exponential with annual averages of 352% and 119% respectively,
due to a growth in annual sales per company and a greater number
of increasingly robust companies.

TechBA Model
“When operating in
Global Markets,
companies naturally
adopt a global
perspective”
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TechBA Network: Strategic Niches
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TechBA Work Methodology
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Companies assisted by location
• The number of companies assisted has grown sharply. The
effective utilization of networks in the business ecosystem
surrounding each TechBA office has been a critical factor in that
growth.
250
228
209
200 185 Vancouver
160 Seattle
150 Arizona
120 Michigan
Montreal
100
Madrid
62
44 Austin
50
25 Silicon Valley
0
2005 2006 2007 2008 2009 2010 2011 2012

TechBA Program results
• Participating companies have generated more than USD $435
million in international sales.* The most distinguished sectors are:
ITC, automotive, aerospace, and manufacturing.
International Sales and Participating Companies
$160,000,000 $145,024,881 240
$127,000,000
$140,000,000 220
200
$120,000,000 180
$95,579,760 160
$100,000,000
140
$80,000,000 120
$60,000,000 100
$37,246,069 $40,958,171 80
$40,000,000 60
$9,727,600 $28,655,752
40
$20,000,000
$5,200,000 20
$0 0
2005 2006 2007 2008 2009 2010 2011 2012*
Projection International Sales Companies
*To date, 55% of participating companies have reported 2012 sales data.

TechBA in words of its companies
“TechBA is like an MBA in the university of life. Of the programs I’ve known, TechBA is
one of those that is working in a critical direction to change the trajectory of the
country.”
Luis Aburto, Director of Scio.
“TechBA is not for everyone. Companies have to present a good project as they take you
to compete against the best. Had it not been for working with TechBA I would never
even have thought that there were opportunities in Spain.”
Jorge Herrera, Director of CECYPE.
“The consultants at TechBA are true experts in the material because they have personally
lived through the problems [that we confront].”
Jesús Mesta, General Director of Soisa.
“TechBA’s support has been fundamental to react and transform our offer and as such
attend to the demands of our potential clients. It has allowed us to optimally understand
the signals of the market.”
Ralph Aceves, CEO of Ovalpath.

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Mexico-Canada
• 33 Millones de Habitantes
• Segundo País mas grande en extensión
territorial
• Doceava Economía Mundial PIB
• Novena Economía Mundial PIB Per Capita
Comercio / Inversión: México - Canadá
• Flujo Comercial de $34 BUSD / Crecimiento
de 751% desde la era del TLCAN
• Crecimiento anual de 12.6% 1993 a 2012
• México es el 3er Socio Comercial de Canadá
• Canadá es el 4to país mas importante para
México en cuanto a IED (11BUSD 2000-2011)
• Existen 2,897 Empresas operando en México
con capital Canadiense.

Canada interest sectors
• Aerospace
• ITC
• Mining and Oil & Gas
• Advanced Manufacturing
• New Energies
• Biotech
• Agroindustry & Food
Tech
• Turism

Ontario ITC niches
• Software/systems
development
• Wireless and
communications
• Microelectronics
• Digital media
• Animation and Special
Effects
• E-Health
Ontario's ICT industry includes more than • Secutirty Software
18,000 innovative companies that generate annual
revenues of +$85 billion.
• Green IT

Québec ITC niches
• Microelectronics
• Multimedia
• Optics and Photonics
Nearly 8,000 businesses employ more than 145,000 people.
The nearly 350 firms that develop and publish software
• Computer services and
generate close to $1.2 billion in revenues and employ over software
6,100 people.
Québec's digital entertainment industry encompasses more
than 80 companies involved in games development, • Telecom industry
publishing, production services, software and middleware.
These companies employ 7,000 people and generate many
other jobs indirectly.

TechBA Montreal mission
Pri ctor
o
P
IRA
vad
-
RC
Se
N ry
ust da
Ind na
Ca
s
O GD
Negocios y
Provincias y
Desarrollo
Territorios
Económico
Ag
De enc
Re sarr ias d
gio ollo e
na
l
Un
i ve
Ins est
Inv
rsi
titu iga
da
tos ció
de
de n
s

TechBA-Montreal
• Starts operations: 2007.
• 300 aprox companies (2006-2013).
– Aerospace.
– Advanced Manufacturing & Metalmechanics.
– ITC (multi&new media, software).
– Industry.
– Life Sciences (Medical devices, Medical Turism, Biotech).
– Natural Resources (Energy, Oil&Gas, Mining).
• Strategic partnership with Inno-Centre high-tech business incubator.
– 25+ years of experience.
– +150 Start Ups, 50 of them granted +500MUSD.
– +30 specialized international senior business coaches.
• 6 annual business events, positioning mexican SMEs to Montréal &
Québec business community.
• 6 Strategic niche studies and RoadMaps.
1) HEC: Estudio Sectorial de Montreal (Aero / Bio / IT / Multimedia) 2007
2) INNO-CENTRE: Diagnostico de Capacidades Aeroespaciales a Empresas Pymes Mexicanas 2008
3) SECOR: Dispositivos Médicos en el Mercado Canadiense y Comparativo con Capacidades en México
4) NORDICITY: Estudio Comparativo y de Oportunidades entre el Mercado Canadiense y Mexicano para el Sector Multimedia
5) FUMEC/ TECHBA / COMECYT: Nichos Estratégicos para el desarrollo del sector Aeroespacial en el Estado de México 2010
6) INNO-CENTRE: Turismo Medico en México y oportunidades en el Mercado Norteamericano 2010

TechBA Montreal base methodology
PRE-ACCELERATION (3mo)
PRE-ACCELERATION (3mo) ACCELERATION (1YR)
ACCELERATION (1YR)
Acceso a una Oficina
en Sede
Evaluación Definición Propuesta Planeación Estrategica
Inicial Valor
Planeación Operativa
Aceptación al Junta Graduacion /
Programa Consejo de
Coaches Apoyo Estratégico en
Empresa de Base Inducción en ejecución del Plan de
Acceso a Mercados
Tecnológica TechBA Negocio
Internacionales
Montreal
Acceso a Network
Definición de
de Negocios
(Webinars) Funciones
Multidisciplinarías
Acceso a un Coach para Acceso a equipo
Desarrollo Negocio Desarrollo de Relaciones de
Multidiciplinario Negocios Estratégicos y
Internacional
Alianzas
Apoyo en Fuerza de Ventas y MKT

How To?:
TechBA Montreal Bootcamp Model
March
December
(2nd week)
May-June
(2 weeks)
TODAY!!!

TechBA Montreal ITC network in Canada
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About Austin
In the early 1980s Austin was the state capital and a
university town with a cowboy/ranching culture – the
city was NOT known for high tech. Jobs were mostly
in government and education – the area could not
retain its educated talent.
In the late 1980s Austin was most known for “see
through” buildings and a depressed economy NOT
entrepreneurship, technology growth, and Venture
Capital. The area was losing its entrepreneurial &
technology talent.
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About Austin
10 Years Later:
The Best U.S. Cities for Business –
Top Five Wealth Creators
1. Austin
2. Las Vegas
3. Salt Lake City
4. Phoenix
5. San Jose
Fortune, November 23th,
1998 24

About Austin ecosystem
23 High Tech Incubators

TechBA Austin companies and results 2012
• From a total of 29 companies in Acceleration, 9 of them export more
than 20% of their total income – average 53%.

Empresas y Resultados 2012
•De un Total de 29 Empresas en Aceleración 9 exportan
mas del 20% de sus ingresos- promedio 53%
•Las 9 empresas en 2012 que mas han aumentado sus
ventas- promedio 183%
•Una empresa entro al mercado Arabe/Medio Oriente en
menos de un año
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Joint Pre-acceleration
TechBA Austin +
Montreal

What it takes to get into global markets?

Work Remotely
& Get Ready

Basics
• 3+ months program
• Remote program:
companies in Mexico
• Goal: Taste the global market
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2013 Preacceleration
Week One On-Line + Webinars Graduation Week/Expo
•March 19-22 •February - June •June 11-13
•April 16-19 •Remote training •In Austin training
•In Austin training •Expo June 13
•Company presentation
Qualifications
•Deliverables
Qualifications Qualifications •Elevator speech video
•Questionnaire •Attend webinars •Website
•Documentation •Quizzes •Collateral
•Projects •Final Pitch

2013 TechBA Preacceleration Calendar
Fechas Semana Temas
Webinar 1:
∀Lanzar y luego Planear (Pitch then Plan)
26 de Febrero 1 - G1 ∀Preparación para la Innovación - Introducción
4 al 8 de Marzo 2 - G1 Proyecto: Pitch then Plan
19 al 22 de Marzo en Semana de Inducción
3 - G1 ∀Presentación de Lanzamiento
Austin
Webinar 1:
∀Lanzar y luego Planear (Pitch then Plan)
2 de Abril 1 - G2 ∀Preparación para la Innovación - Introducción
8 al 12 de Abril 2 - G2 Proyecto: Pitch then Plan
16 al 19 de Abril en Semana de Inducción
3 - G2 ∀Presentación de Lanzamiento
Austin
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2013 TechBA Preacceleration Calendar
Fechas Semana Temas
Inicia entrenamiento en-linea: Preparación para la Innovación
Estudiar Módulos 1, 2 y 3
∀Introducción a la Innovación y Comercialización
22 al 26 de Abril 4 ∀Descripción de la Innovación
∀Identificación de los Beneficios
Proyectos:
∀Prueba: Beneficios y Descripción de la Tecnología
∀Descripción de la Tecnología / Innovación
∀Tabla de Beneficios
30 de Abril 5 Webinar 2: Revisión de Módulos 1, 2 y 3
29 de Abril al 3 de Mayo Estudiar Módulos 4 y 5
∀Estado de Desarrollo
∀Propiedad Intelectual 1 – Copyrights y Marca Registrada
Proyectos:
∀Pruebas de Estado de Desarrollo y Propiedad Intelectual 1
7 de Mayo 6 Webinar 3: Revisión de Módulos 4 y 5, mas Preparación para la Expo
6 al 10 de Mayo Estudiar Módulos 6 y 7
∀Propiedad Intelectual 2 – Patentes y Secretos Industriales
∀Evaluación de la Competencia
Proyectos:
∀Pruebas de Propiedad Intelectual 2 y Competencia
14 de Mayo 7 Webinar 4: Revisión de Módulos 6 y 7
13 al 17 de Mayo Proyectos:
∀Matriz de Competidores
Estudiar Módulos 8, 9 y 10
∀Validación del Mercado
20 al 24 de Mayo 8 ∀Lanzando la Innovación
∀Habilidades de Presentación
Proyectos:
∀Prueba de Validación del Mercado
∀Descripción Breve de la Tecnología
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2013 TechBA Preacceleration Calendar
Fechas Semana Temas
Webinar 5: Revisión de Módulos 8, 9 y 10; y
28 de Mayo 9 Discurso de Elevador
27 al 31 de Mayo Proyectos para participar en la Expo:
∀Webpage, frases y descripción para la Expo
Proyecto para participar en la Expo:
3 al 7 de Junio 10 ∀Video del Discurso de Elevador
11 al 13 Junio en Semana de Graduación y Expo
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Austin
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TechBA Expo

Dual Program
Program Montreal Program Austin
Closing Montreal Closing Austin
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Requirements
• Questionnaire
• RFC
• Employment (SUA...)
• Co-investment ($150,000 MN)
• Sales / Employment reports
• Pay: $5,000 MN
– If Dual Program: $0 MN
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