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[object Object],Carlos A. Scolari - Universitat Pompeu Fabra [email_address] www.digitalismo. com  -  www.hipermediaciones. com  -  www.modernclicks. net
1960 1968 N. Postman National Council of Teachers of English Conference 1971 Media Ecology program at  NY University ,[object Object],Media Ecology 2000 MEA  Inaugural Convention 1970 1990 2000 1960s McLuhan introduces  the concept  in private  communications  1980
‘ Every writer creates his own precursors.  His work modifies our conception of the past,  as it will modify the future’  (1964: 199). Jorge Luis Borges Kafka and His Precursors
L. Mumford J. Ellull E. Havelock J. Goody H. Innis W. Ong M. McLuhan N. Postman
Metaphor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Howard and Eugene Odum (1953)  Fundamentals of Ecology
Interpretations of metaphor (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interpretations of metaphor (II) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exploring a scientific metaphor means analyzing the semantic universe of the analogy, translating the basic assumptions from one field to another to check the strength of the metaphor and identify new questions and challenges for media studies.  I will limit my reflection to a short list of concepts:  Evolution Interface Hybridization
Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Evolution - Diachronic (Temporal axis) Ecology - Synchronic (Spatial axis)
Evolution ,[object Object],[object Object],[object Object],[object Object]
‘ It is time to look at the arts in the light of Charles Darwin’s theory of evolution […] Recent years have seen immensely productive applications of Darwinian ideas in anthropology, economics, social psychology, linguistics, history, politics, legal theory, and criminology, as well as the philosophical study of rationally, theology and value theory […]’  Denis Dutton (2009) The Art Instinct: Beauty, Pleasure, and Human Evolution
‘ Evocriticism  (evolutionary-criticism)   lets us link literature with the whole of life, with other human activities and capacities, and their relation to those of other animals, as they compete, cooperate, and play, as they observe, understand, and empathize with other. It can reconnect literature with the whole range of human experience […]’ Boyd, B. (2009)   On the Origin of Stories. Evolution, cognition, and fiction
Extinction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Carlon, C. / Scolari, C. (2009)  El Fin de los Medios Masivos.  El comienzo de un debate
Big Bang New  media  species
Explosion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interfaces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interfaces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coevolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intermedia coevolution
Hybridizations / Remediations Scolari, C. (2008)  Hipermediaciones. Elementos para una Teoría de la Comunicación Digital Interactiva
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thanks! Gracias!  Carlos A. Scolari Universitat Pompeu Fabra Barcelona

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MEDIA ECOLOGY. Exploring the metaphor.

  • 1.
  • 2.
  • 3. ‘ Every writer creates his own precursors. His work modifies our conception of the past, as it will modify the future’ (1964: 199). Jorge Luis Borges Kafka and His Precursors
  • 4. L. Mumford J. Ellull E. Havelock J. Goody H. Innis W. Ong M. McLuhan N. Postman
  • 5.
  • 6.
  • 7.
  • 8. Exploring a scientific metaphor means analyzing the semantic universe of the analogy, translating the basic assumptions from one field to another to check the strength of the metaphor and identify new questions and challenges for media studies. I will limit my reflection to a short list of concepts: Evolution Interface Hybridization
  • 9.
  • 10.
  • 11. ‘ It is time to look at the arts in the light of Charles Darwin’s theory of evolution […] Recent years have seen immensely productive applications of Darwinian ideas in anthropology, economics, social psychology, linguistics, history, politics, legal theory, and criminology, as well as the philosophical study of rationally, theology and value theory […]’ Denis Dutton (2009) The Art Instinct: Beauty, Pleasure, and Human Evolution
  • 12. ‘ Evocriticism (evolutionary-criticism) lets us link literature with the whole of life, with other human activities and capacities, and their relation to those of other animals, as they compete, cooperate, and play, as they observe, understand, and empathize with other. It can reconnect literature with the whole range of human experience […]’ Boyd, B. (2009) On the Origin of Stories. Evolution, cognition, and fiction
  • 13.
  • 14. Big Bang New media species
  • 15.
  • 16.
  • 17.
  • 18.
  • 20. Hybridizations / Remediations Scolari, C. (2008) Hipermediaciones. Elementos para una Teoría de la Comunicación Digital Interactiva
  • 21.
  • 22.